Market of Choice

Market of Choice
Industry Retail (Grocery)
Founded 1979 (1979)
Headquarters Eugene, Oregon, U.S.
Key people
Richard Wright Sr., Founder
Products Grocery

Market of Choice is a supermarket chain[1] based in Eugene, Oregon, United States. The store carries conventional groceries, as well as natural and organic products.[2]


The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon.[2] By 2011, Market of Choice had seven stores, with four in Eugene and one each in Ashland, Portland, West Linn and Corvallis.[1] As of June 2016, with the opening of a store in Bend, the total has grown to ten.[3] In 2017, Market of Choice will open its newest store at 10th and Belmont in Portland.[4]

The company is now run by the founder's son Rick Wright. Rick Wright reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice.[5] As part of their rebranding, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice.[6]

Local recognition

Market of Choice stores was voted the best grocery store, natural food store and salad bar in Lane County, in The Register-Guard's Readers' Choice awards in 2016. The Eugene stores were also a winner in the dessert category. [7] The Bend Market of Choice store was voted one of the Best Grocery Stores in Central Oregon in 2016 by the readers of Source Weekly.[8]

Green energy

A Market of Choice store in Eugene

Market of Choice has reduced their energy consumption by about 15-20% using a variety of means, including employee training, equipment maintenance, and replacing outdated refrigeration with more energy efficient equipment.[5] The Willamette Street location in Eugene produces solar energy, with a 30.8 kilowatt photovoltaic (PV) system, which is one of the largest such systems in the city.[5] This store also composts its organic waste onsite, and the company looks for earth-friendly packaging material for its goods.[5]

In September 2008, Market of Choice removed the use of plastic shopping bags from their stores.[9]


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