Morton Williams

Morton Williams logo

Morton Williams, founded in 1954, is a family-owned and operated food retailer with eleven stores ( 6 in Manhattan are open 24/7 ) in the New York City Metropolitan area. "Each store is designed to reflect the needs of the individual neighborhood."[1]

Morton Williams stores feature ShopRite products as its private-label brand, and is supplied by the warehousing division of ShopRite's parent company, Wakefern Food Corporation.


Customer in 57th St store with Strida small wheel bicycle
22nd St store

Morton Williams operates at the following locations

New York

New York City
New Jersey


  1. James R. Williams (2008), Inside New York, p. 59, ISBN 978-1-892768-40-7

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