Plus (supermarket)

Plus Warenhandelsgesellschaft mbH
Industry Food retailing
Founded 1972 (1972)
Defunct 2009 (2009)
Headquarters Mülheim an der Ruhr, Germany
Key people
Michael Hürter
Revenue 10 bn (2006)[1]

Plus was a German-based international supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen" (approximately "top-notch living and saving"), featuring animated "little prices" (also sold as plush puppets) as their mascot.


The Edeka Group and the Tengelmann Group entered a joint venture to acquire the Plus supermarket chain on November 16, 2007, which resulted in 70% of Plus supermarkets being owned by the Edeka Group and 30% owned by the Tengelmann Group.

As of January 2009, the stores in the Plus supermarket chain owned by the Edeka group were remodelled into Netto Marken-Discount supermarket chain branches, while the Tengelmann Group's supermarkets were bought by Lidl, Spar, Carrefour, etc.

In the Netherlands, there is an unrelated supermarket chain called PLUS which is part of the Sperwer Group.

Former operations

Country First supermarket Number of supermarkets
Germany Germany 19722840
Austria Austria 2003 3551
Spain Spain (all Spanish stores were bought by Dia) 1994 238
Portugal Portugal (all Portuguese stores were bought by Jerónimo Martins group) 2003 75
Poland Poland (all Polish stores were bought by Jerónimo Martins)1995 183
Czech Republic Czech Republic (all Czech stores were bought by REWE)1992 134
Romania Romania (all Romanian stores were bought by Lidl) 2005 120
Bulgaria Bulgaria (all Bulgarian stores were bought by Lidl) 2009 25 (200 planned)
Hungary Hungary (all Hungarian stores were bought by Spar) 1992174
United States United States (all US stores were operated by A&P. Closed by 1982.) 198021
Greece Greece (all Greek stores were bought by AB Vasilopoulos) 200610
1 including the projected number of stores being planned


  1. "Keine Tabus". WirtschaftsWoche (10). March 5, 2007. p. 58.
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