Festival Foods

Not to be confused with Festival Foods (Minnesota).
Skogen's Festival Foods
Industry Grocery
Predecessor Skogen's IGA
Founded 1946
Founder Paul and Jane Skogen
Headquarters De Pere, WI, United States[1]
Number of locations
Area served
Key people
Mark Skogen, CEO and President
Products bakery, catering, dairy, deli, frozen foods, general grocery, meat and seafood, wine & spirits, general merchandise, floristry
Owner Skogen Family
Number of employees
5,000 (2014)
Divisions The Marq
Website Official website

Festival Foods is a privately owned company operating stores throughout Wisconsin. It was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family.[2] Festival's private label brands are supplied by SuperValu, with the majority under their Essential Everyday label.


In 1946, Paul and Jane Skogen opened Skogen's IGA with just $500.[3][4] Paul's son, Dave Skogen, took over the company in 1976. In 1979, they acquired the Red Owl store in Holmen, Wisconsin.[3]

In 1991, Festival Foods opened their first store in Onalaska, Wisconsin, with the name licensed from Supervalu.[4][5]

In 2005, Dave Skogen was named 'Grocer of the Year' by the Wisconsin Grocers Association, in recognition of his work with Festival Foods.[6][7]

In 2006, Dave's son Mark Skogen became CEO.[3]

In 2014, Mark Skogen was also named 'Grocer of the Year' by the Wisconsin Grocers Association.[6][7]




In 2010, Festival Foods purchased the Apple Creek Inn of De Pere, and renamed it The Marq.[9] The Marq is a 550 seat banquet and catering facility.[10] In 2013, Festival added a second Marq location in Suamico.[11] The Marq holds the catering rights for the National Railroad Museum and Vandervest Harley Davidson in Green Bay.[11]

Corporate governance

Corporate headquarters

In September 2015, Festival announced plans for a new corporate headquarters facility in De Pere, Wisconsin.[1] Festival Foods also maintains a support office in Onalaska, Wisconsin.[7]

Charitable giving

In 18 cities in Wisconsin, Festival Foods sponsors an annual fireworks show.[12][13][14]

Festival Foods also hosts the Turkey Trot, a 5k race that takes place on Thanksgiving in eight communities in Wisconsin. Proceeds from the event go to the YMCA and the Boys and Girls Clubs of America.[15]

Festival Foods also sponsors the Green Bay Marathon, Lifest, and Grocers on the Green Golf Outing.[14]


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