Bakers Oven

Bakers Oven
Subsidiary
Industry Food (Bakery Group)
Founded 1976
Defunct 2008
Products Bread, Sandwiches, Drinks and pastries; baked goods

Bakers Oven was a British bakery chain. In May 1994, it was acquired by Greggs; in December 2008 the Bakers Oven shops were renamed as Greggs.

History

The front fascia of a Bakers Oven.

Bakers Oven was founded by Allied Bakeries in 1976, and its first location was in Barnard Castle.[1] In 1984, the company acquired the 64 outlets of Carricks of Newcastle and converted them to Bakers Oven.[2] In March 1990, there were 628 outlets and four main bakeries.[3]

In May 1994, it was sold to Greggs for £18.5 million in cash.[4] The transaction included 424 shops and two main bakeries, one in Twickenham and one in Newcastle.[4] The majority of Bakers Oven outlets were located in the South of England, whilst most Greggs outlets were in the North, so the property portfolios were complementary.[5] 20 percent of stores were freehold.[6]

Both chains had sales of around £100 million, but Greggs was significantly more profitable.[5] 169 Bakers Oven outlets had in-store bakeries, and 170 outlets provided seating.[3] After the Greggs takeover Bakers Oven shops coexisted with Greggs, offering higher quality at higher prices and focussing on a higher socio-economic demographic.[7] The 2007 Retail Directory stated that were 216 Bakers Oven outlets.[8]

Rebranding to Greggs

On 9 December 2008 Greggs announced that Bakers Oven South and Midlands divisions would fully merge with Greggs PLC. All 165 Bakers Oven shops became Greggs, forming the division of Greggs East.

References

  1. ↑ An extra 9 million pounds sterling through ABF checkouts. - Free Online Library
  2. ↑ http://www.thefreelibrary.com/YOUR+MEMORIES.-a0300692761
  3. 1 2 Greggs buys Baker's Oven | Herald Scotland
  4. 1 2 "Greggs buys chain." Times [London, England] 28 May 1994: 22.
  5. 1 2 ABF rises on Baker's Oven sell-off plan The Observer (1901- 2003) [London (UK)] 10 Apr 1994: A2.
  6. ↑ http://www.independent.co.uk/news/business/abf-in-talks-on-sale-of-bakers-oven-chain-1368464.html
  7. ↑ Ian Gregg (9 May 2013). Bread: The Story of Greggs. Transworld. p. 253. ISBN 978-1-4481-6855-2.
  8. ↑ Hemming Information Services (2006). The Retail Directory. The Retail Directory. p. 118. ISBN 978-0-7079-7086-8.

External links

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