Fortnum & Mason

Fortnum & Mason
Privately held company
Industry Retail
Founded 1707 (1707)
Founder William Fortnum
Hugh Mason
Headquarters Piccadilly
London, W1
United Kingdom
Number of locations
Area served
United Kingdom
Worldwide (via stockists and online)
Key people
Chairman: Kate Hobhouse
Products Luxury goods
Number of employees
c. 5,000 (2008)
Parent Wittington Investments Ltd
Not to be confused with Fortum.

Fortnum & Mason (colloquially often shortened to just "Fortnum's") is an upmarket department store in Piccadilly, London, with additional stores at St Pancras railway station and Heathrow Airport in London, as well as Dubai and various stockists worldwide. Its headquarters is located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason. Today it is privately owned by Wittington Investments Ltd.

Fortnum & Mason on Piccadilly
The mechanical clock on the main facade
The fruit and flowers section on the ground floor of Fortnum and Mason
Main staircase inside

Founded as a grocery store, Fortnum's reputation was built on supplying quality food, and saw rapid growth throughout the Victorian era. Though Fortnum's developed into a department store, it continues to focus on stocking a variety of exotic, speciality and also 'basic' provisions.[1]

The store has since opened several other departments, such as the Gentlemen's department on the third floor. It is also the location of a celebrated tea shop and several restaurants.


William Fortnum was a footman in the royal household of Queen Anne. The Royal Family’s insistence on having new candles every night meant a lot of half-used wax which William Fortnum promptly resold for a tidy profit. The enterprising William Fortnum also had a sideline business as a grocer. He convinced his landlord, Hugh Mason, to be his associate, and they founded the first Fortnum & Mason store in Mason's small shop in St James's Market in 1707. In 1761, William Fortnum's grandson Charles went into the service of Queen Charlotte and the Royal Court affiliation led to an increase in business. Fortnum & Mason claims to have invented the Scotch egg in 1738.[2][3] The store began to stock speciality items, namely ready-to-eat luxury meals such as fresh poultry or game served in aspic jelly.[4]

During the Napoleonic Wars, the emporium supplied dried fruit, spices and other preserves to the British officers and during the Victorian era it was frequently called upon to provide food for prestigious Court functions. Queen Victoria even sent shipments of Fortnum & Mason's concentrated beef tea to Florence Nightingale's hospitals during the Crimean War.[5]

Charles Drury Edward Fortnum F.S.A. (1820–1899), of the family, was a distinguished art collector and a Trustee of the British Museum, to which he donated his collection of Islamic ceramics.[6]

In 1886, after having bought the entire stock of five cases of a new product made by H.J. Heinz, Fortnum & Mason became the first store in Britain to stock tins of baked beans.[5]

In April 1951, Canadian businessman W. Garfield Weston acquired the store and became its chairman following a boardroom coup.[7] In 1964, he commissioned a four-ton clock to be installed above the main entrance of the store as a tribute to its founders. Every hour, 4-foot-high (1.2 m) models of William Fortnum and Hugh Mason emerge and bow to each other, with chimes and 18th-century–style music playing in the background. Since Garfield Weston's death in 1978, the store has been run by his granddaughters, Jana Khayat and Kate Weston Hobhouse and the Managing Director is Ewan Venters.

The store underwent a £24 million refurbishment in 2007 as part of its tercentenary celebrations.[8]

In March 2012, the Queen, Camilla, Duchess of Cornwall and Catherine, Duchess of Cambridge made their first official joint visit to Fortnum & Mason. During this visit, they were each presented with their own personalized hampers. [9] The Queen opened the Diamond Jubilee Tea Salon on the fourth floor.

In November 2013, an additional store was opened at St Pancras International station - the first new store in the UK.[10]

Fortnum & Mason opened its first standalone store outside Britain in Dubai on 21 March 2014.


In November 2010, animal rights group PETA UK began a campaign against Fortnum & Mason’s sale of foie gras citing the "cruelty" in the production process. The group regularly holds demonstrations involving celebrities, activists and volunteers outside the store. Celebrities supporting the campaign include Geezer Butler, Sir Roger Moore,[11] Owain Yeoman,[12] Tamara Ecclestone,[13] Bill Oddie,[14] Twiggy[15] and Morrissey.[16] Fortnum & Mason has recently been reprimanded by Westminster Trading Standards for misleading customers about its animal welfare standards.[17] As a result, the grocer has changed its corporate social responsibility document to state that only UK suppliers are required to adhere to its welfare standards.

On 26 March 2011, Fortnum & Mason was targeted by the group UK Uncut, who broke off from the main 2011 anti-cuts protest march to target the tax avoidance policies of Associated British Foods, which, like Fortnum & Mason, is owned by Wittington Investments.[18] This took the form of a mass sit-in, with some 138 UK Uncut protesters being arrested.[19]


Fortnum & Mason is famed for its loose-leaf tea and its world-renowned luxury picnic hampers, which the store first distributed to Victorian High Society for events such as the Henley Regatta and Ascot Races. These hampers – which contain luxury items such as Stilton cheese, champagne, quails' eggs and smoked salmon – remain popular today, especially at Christmas time, and can cost (as of 2008) from £35 to £25,000.

Fortnum's London Dry Gin

On 14 November 2014, Fortnum & Mason released a rebranded and redeveloped London Dry Gin created as a partnership brand by The London Distillery Company Ltd.[20]

The London Distillery Company was approached by Fortnum and Mason in September 2014 to undertake the rebrand following continued in-store success of Dodd's Gin, which was created as a tribute to an 18th-century engineer and entrepreneur, Ralph Dodd.[21] Dodd's Gin was initially launched exclusively with Fortnum & Mason's in April, 2013.[22]

Fortnum's London Dry Gin is rectified and hand bottled less than three miles from the Piccadilly store in Battersea, London, and contains six organic botanicals.

Design agency United Creatives were commissioned by The London Distillery Company CEO Darren Rook to undertake the label rebrand.[23] The labels are printed on FSC paper stock and are unvarnished.

See also


  1. Suzy Gershman (2006). Born to Shop London. Hoboken, NJ: Wiley Publishing, Inc. ISBN 978-0-7645-9891-3. Retrieved 2013-02-05.
  2. "Single Hen Scotch Egg". Fortnum & Mason. Retrieved 22 August 2011.
  3. Glancey, Jonathan (5 November 2007). "A facial at Fortnums? Never!". The Guardian. London. Retrieved 2013-02-05.
  4. "1700s". F&M. Retrieved 2013-02-05.
  5. 1 2 "1800s". F&M. Retrieved 2013-02-05.
  6. Lee Sorensen. "Dictionary of Art Historians". Retrieved 2012-02-04.
  7. "Lord Ampthill". The Daily Telegraph. 26 April 2011. Retrieved 2013-02-05.
  8. "2007". F&M. 11 May 2006. Retrieved 2013-02-05.
  9. "The Queen, Catherine and Camilla visit Fortnum & Mason". BBC News. 1 March 2012. Retrieved 2013-02-05.
  10. "Fortnum & Mason to open first new store in 307 years". The Daily Telegraph. 11 June 2013. Retrieved 2013-06-11.
  11. "Sir Roger Moore Says, 'Foie Gras Is Cruel, Not Yule'". PETA. 24 December 2010. Retrieved 7 December 2011.
  12. "Owain Yeoman Joins Foie Gras". Female First. 16 June 2011. Retrieved 7 December 2011.
  13. "Tamara Ecclestone: 'I've got a basic palate and simple needs'". Croatian Times. 2 December 2009. Retrieved 2013-02-05.
  14. "Bill 'Santa' Oddie Delivers Bag of Coal to 'Naughty' Fortnum & Mason". PETA. 10 November 2011. Retrieved 7 December 2011.
  15. "Twiggy Steps Up Foie Gras Campaign". Contactmusic. 23 June 2011. Retrieved 7 December 2011.
  17. Jamie Doward and Jemima Owen (17 December 2011). "Fortnum and Mason faces celebrity battle over its sale of 'cruel' foie gras". The Observer.
  18. "UK Uncut Occupy Tax Dodgers Fortnum and Mason" (Press release). 26 Mar 2011. Retrieved 2013-02-05.
  19. Sunny Hundal (27 March 2011). Occupation of Fortnum & Mason by UKuncut was peaceful. Retrieved 2013-02-05.

Media related to Fortnum & Mason at Wikimedia Commons

Coordinates: 51°30′30″N 0°08′18″W / 51.5083°N 0.1384°W / 51.5083; -0.1384

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