Ching's Secret

Ching's Secret
Food
Industry Food Manufacture
Genre Desi Chinese
Founded 1996
Founder Ajay Gupta
Headquarters Mumbai, India
Products Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients.
Parent Capital Foods Pvt. Ltd.
Website www.chingssecret.com

Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching's Secret is owned by the corporation Capital Foods.[1]

History

Quality test failure

Ching's Secret Schezwan Chutney

Ching's Secret produces several kinds of noodles, including instant noodles.[2] On 16 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.[3] After the controversy, which also affected other manufacturers, Ching's Secret stopped selling noodles on 25 June 2015.[4]

Philanthropy

Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[5] The campaign was launched on 26 May with a video featuring Ranveer Singh.[6]

See also

References

  1. ↑ Damodar Mall (11 September 2014). Supermarketwala: Secrets To Winning Consumer India. Random House India. pp. 192–. ISBN 978-81-8400-649-0. Was something more required? Ching's Secret found itself in the position of not merely an innovator, but a mentor. When one of the largest retailers in the country suggested that Ching's Secret present itself as a total solution, Ajay knew exactly ...
  2. ↑ "The noodle world beyond Maggi | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2015-06-07. Retrieved 2016-08-01.
  3. ↑ Share on Twitter (2015-06-16). "After Maggi, Ching's fails quality test – Times of India". Timesofindia.indiatimes.com. Retrieved 2016-08-01.
  4. ↑ Kala Vijayaraghavan, ET Bureau Jul 25, 2015, 06.51PM IST. "Capital Foods' brand Chings's Secret exits noodles market – timesofindia-economictimes". Articles.economictimes.indiatimes.com. Retrieved 2016-08-01.
  5. ↑ Ashok Prasad. "Indian companies target children to push green messages ... and sell products | Guardian Sustainable Business". The Guardian. Retrieved 2016-08-01.
  6. ↑ "Ching's and Ranveer Singh look to 'bajao' hunger in India | Advertising | Campaign India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01.
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