Rogers & Cowan

Rogers & Cowan
Industry Public Relations
Founded 1950
Headquarters Los Angeles
Area served
Key people

Mark Owens, CEO[1]

  • Tom Tardio, Chairman
  • Paul Bloch, Co-chairman
  • Rich Davis CFO and COO [1][2]
  • Steve Doctrow, Executive Vice President (EVP)[3]

Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Nashville, and London.[4]


Rogers & Cowan was founded in 1950 in Los Angeles, California, by Henry Rogers and Warren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract,[5] and Rogers and Cowan began instead to promote them independent of the studio system.[6][7]

In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK.[8][9] Shandwick PLC was in turn purchased by New York-based Interpublic Group of Companies in 1998.[10][11] Tom Tardio has been Rogers and Cowan's chairman and CEO since 1991.[12] Paul Bloch, one of the firm's original partners, is the company's co-chairman.[13]

In the early 1990s, Rogers & Cowan expanded into publicity for independent and studio film releases, film festivals,[14] cable and network television programming,[15] album launches,[16] concert tours,[17] fashion designers and collections,[18] and awards show campaigns and high-profile entertainment events.[19] In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices.[20] Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004)[21] fashion (Film Fashion, 2005),[22] arts and culture (Hinckley & Co., 2006),[23] television and lifestyle marketing (Spotlight Communications, 2008),[24] and faith and family marketing (L.A.B. Media, 2008).[25] Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.

In 2013, Rogers & Cowan acquired Shannon Barr Public Relations[26] and Zucker Public Relations.[27] In March 2015, Tom Tardio was appointed Chairman of the Board of Socialtext, an enterprise social software provider, after serving as Rogers & Cowan chief executive officer for more than 25 years.[28]

The company additionally does product placement into films, television programs, music videos and webisodes, including the integration of American Airlines into Paramount Pictures' Up in the Air.[29][30]

Rogers & Cowan's campaigns include the relaunch of MySpace,[31] a consumer awareness campaign for The Cooking Channel,[32] a multi-platform campaign for Sprite Films,[33] and Target's live performance media buy with the Imagine Dragons for the 2015 GRAMMY Awards.[34]

Mark Owens was named chief executive officer in November 2015. He previously served as the company's chief revenue officer.[35]


Rogers & Cowan has won several awards, including a 2013 CSR Award (EKOCYCLE Coca-Cola) campaign;[36] a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge);[37][38] an Adweek Buzz Award (Microsoft Windows Live;[39] and a PRism Award.[40] Additionally, Rogers & Cowan was named Agency of the Year by the Bulldog Reporter in 2012 and 2013.[41][42]


  1. 1 2 "Alan Nierob & Fran Curtis Named Rogers & Cowan Co-Presidents". Retrieved 9 December 2015.
  2. "Rogers & Cowan Promotes Alan Nierob, Fran Curtis to Co-Presidents". Retrieved 9 December 2015.
  3. "Children's Miracle Network Selects Rogers and Cowan as AOR". Retrieved 10 December 2015.
  4. "Rogers and Cowan at Interpublic Group". Interpublic. Retrieved August 8, 2013.
  5. "Early Promotion and Publicity". Film Reference. Retrieved August 8, 2013.
  6. Thomas, Jr., Robert McG. "Henry Rogers, 82, Press Agent Who Built Hollywood Stars". May 1, 1995. New York Times. Retrieved June 21, 2013.
  7. Thomas, Bob (May 15, 2008). "Super publicist Warren Cowan dies in Los Angeles". USA Today. Retrieved June 21, 2013.
  8. Gillot, Roger (March 31, 1987). "Rogers and Cowan To Be Acquired By British Firm". Associated Press. Retrieved August 7, 2013.
  9. Dougherty, Phillip H. (April 1, 1987). "Advertising: British Buy Rogers & Cowan". The New York Times. Retrieved August 8, 2013.
  10. "Once Is Not Enough For Chadlington". The Daily Telegraph. UK. September 12, 2004. Retrieved 7 August 2013.
  11. Kaiser, Robert G. (July 2000). "Chapter 18". The Washington Post. Retrieved August 7, 2013.
  12. Horovitz, Bruce (January 23, 1991). "Chief of Rogers & Cowan Steps Down". Los Angeles Times. Retrieved August 8, 2013.
  13. Variety Staff (February 21, 2005). "The Tops In Spin". Variety. Retrieved August 7, 2013.
  14. "Rogers and Cowan Returns to Handle Worldwide PR for the Bahamas International Film Festival". Bulldog Reporter. October 6, 2010. Retrieved August 7, 2013.
  15. "Rogers & Cowan Take the Spotlight". Daily Front Row. October 15, 2008. Retrieved June 21, 2013.
  16. Weber, Paul J. (March 18, 2013). "Prince Delivers Funk Filled Finale at SXSW". Travel and Leisure. Retrieved June 21, 2013.
  17. "Yahoo! Brings Fans the Exclusive Global Online Live Stream of the Rolling Stones 50TH Anniversary Co".!. December 15, 2012. Retrieved June 21, 2013.
  18. "Fashion PR - Our Report On Beauty & The Media". January 2000. Retrieved June 21, 2013.
  19. Holmes, Paul (January 25, 2004). "For 12th Year, Rogers & Cowan Handles PR for Grammys". The Holmes Report. Retrieved June 21, 2013.
  20. Harris, Dana (April 4, 2001). "R & C Expands Tardio Duties". Variety. Retrieved June 22, 2013.
  21. Dunkley, Cathy (December 8, 2004). "Rogers & Cowan gets mits on Denmead". Variety. Retrieved June 22, 2013.
  22. Chabria, Anita (May 11, 2005). "Rogers & Cowan acquires prominent product placement firm". PR Week. Retrieved June 22, 2013.
  23. Holmes, Paul (May 3, 2006). "Hinckley Sells Cultural Marketing Firm to R&C". Holmes Report. Retrieved June 22, 2013.
  24. Weprin, Alex (October 15, 2008). "Maggie Gallant Joins Rogers & Cowan". Broadcasting and Cable. Retrieved June 22, 2013.
  25. "Purpose: Family and Faith Based Summit". Variety. June 21, 2013. Retrieved August 8, 2013.
  26. Kroll, Justin (June 13, 2013). "Publicist Shannon Barr Joins Rogers and Cowan". Variety. Retrieved August 23, 2013.
  27. Gale, Kevin. "Zucker Public Relations joins Intergroup's Rogers & Cowan". August 1, 2013. South Florida Business Journal. Retrieved August 23, 2013.
  28. McNary, Dave (March 29, 2013). "Thomas Tardio to Step Down as CEO of Rogers & Cowan". Variety. Retrieved April 9, 2015.
  29. Martin, Hugo (November 14, 2009). "Sky's the Limit for Film Deals". Los Angeles Times. Retrieved June 21, 2013.
  30. Newman, Andrew Adam (December 20, 2009). "A Dream for an Airline and a Hotel Chain". The New York Times. Retrieved August 8, 2013.
  31. Stein, Lindsay (June 21, 2013). "Rogers & Cowan Boosts MySpace Reincarnation". PR Week. Retrieved August 8, 2013.
  32. "Rogers & Cowan Hired as AOR For Cooking Channel". Bulldog Reporter. May 14, 2010. Retrieved August 8, 2013.
  33. Krietsch, Beth (July 1, 2011). "Sprite Gives A Refreshing Lift to Young Filmmaker competition". PR Week. Retrieved August 8, 2013.
  34. Rodriguez, Ashley (February 8, 2015). "Target Turns Grammys Ads Into Surprise Concert". AdAge. Retrieved April 1, 2015.
  35. "Rogers & Cowan Taps Mark Owens As New CEO". Retrieved November 6, 2015.
  36. "2013 CSR Awards: Event—CSR/Green Focus". PR News. February 11, 2013. Retrieved August 8, 2013.
  37. "Rogers & Cowan Rides To Success". PRSA. 2012. Retrieved August 8, 2013.
  38. Krietsch, Beth (November 14, 2011). "Pro Cycling Challenge Picks Rogers and Cowan". PR Week. Retrieved August 8, 2013.
  39. Solman, Gregory (October 31, 2007). "John St., Crispin Score Buzz Awards". Adweek. Retrieved August 8, 2013.
  40. "PRism Award Winners" (PDF). PRSLA. 2009.
  41. "Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announce". Bulldog Reporter. August 17, 2012. Retrieved August 8, 2013.
  42. "Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced". August 9, 2013. Bulldog Reporter. Retrieved August 9, 2013.

External links

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