Melon (online music service)

Melon
Type of site
 OMS
Available in Korean
Owner LOEN Entertainment, Inc.
(A subsidiary of Kakao Corp.)
Slogan(s) Music in every moment, Melon
(음악이 필요한 순간, 멜론)
Website www.melon.com
Alexa rank As of October 2016
Increase6,269 (Global)
Increase131 (South Korea)[1]
Commercial Yes
Registration required, for South Koreans only[2]
Users 2.3 million (in South Korea alone, as of November 2013)
Launched November 2004 (2004-11)

Melon (Hangul: 멜론; RR: Mellon) is a South Korean online music store.

History and information

Introduced in November 2004, Melon was developed by SK Telecom. In 2009, LOEN Entertainment (owned by SKT by the time being, now owned by Kakao) became the company-in-charge of Melon.

Melon allows users to download or stream music over the internet, such as on mobile phones. The music can be played on mobile phones, digital audio players, portable media players and digital cameras. Users can also create their own ring tones.

The name Melon is actually an acronym of the phrase melody on.[3]

As of August 2016, Melon's latest version is the Melon 4.0.[4]

MelOn Player

The program to download and install the Melon service is available.

Users can enjoy features such as language and images on the desired song or album, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.

Mobile availability

Melon is currently available on iOS, Android, and Windows Mobile.

The Melon mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.

Recognitions and awards

Melon has garnered recognitions, for example:

International operations

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[10] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom, followinng the SK Telecom's divestment from all MelOn businesses, thus made MelOn Indonesia become Indonesian company.[11]

Promotions

Commercial Films

In 2009, actress Kang So-ra endorsed Melon through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.

Madonna by Secret was used as BGM in 2010.

In 2013, Melon used the song White Lies by Max Frost as BGM.

Music Programs on TV

A screenshot of Red Velvet's performance of their new single Russian Roulette on the SBS program Inkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (grabbed from the official SBS Inkigayo YouTube account)

Melon is the main sponsor of the following music-related shows:

Melon Music Awards

Main article: Melon Music Awards

Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge winners. It is now on its fifth year.

Achievements

Songs with the most weeks at number one

8 weeks

7 weeks

6 weeks

Artists with most weeks at number one

Rank 1st 2nd 3rd 4th
Artist Big Bang IU Wonder Girls 2NE1
Total weeks 39 31 29 23

See also

References

  1. ↑ "MelOn.com Site Information". Alexa Internet.
  2. ↑ "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  3. ↑ Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo.
  4. ↑ "Loen Entertainment launches Melon Mobile 4.0". Maeil Business Newspaper. August 30, 2016.
  5. ↑ "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  6. ↑ "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  7. ↑ "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  8. ↑ "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  9. ↑ jun2yng (November 3, 2013). "The Top 10 Most Influential Entities of K-Pop". Ilgan Sports via Soompi.
  10. ↑ "Melon Indonesia".
  11. ↑ http://www.indotelko.com/kanal?c=id&it=melon-merah-putih
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