LinkExchange was a popular internet advertising cooperative, similar in function to a webring, originally known as Internet Link Exchange or ILE.

It was founded in March 1996 by 23-year-old Harvard graduates Tony Hsieh (who later went on to invest in and become the CEO of Zappos) and Sanjay Madan.[1] Ali Partovi later joined them as a third partner in August 1996.[2] In November 1996, when the company consisted of about 10 people, it moved from Hsieh's and Madan's living room to an office[3] in San Francisco. In May 1997, the company received US$3 million in funding from Sequoia Capital.[4]

At its peak, the LinkExchange Banner Network reached over half of Internet-enabled households every month, according to Media Metrix.

In June 1998, LinkExchange acquired MerchantPlanet, an early shopping cart and credit card application.[5] That same month it also acquired Submit It! Inc., developers of Submit It!, ClickTrade, and ListBot.[6]

In November 1998, when LinkExchange had 100 employees, it was acquired by Microsoft[7] for US$265 million.[8]

See also


  1. Ni, Perla (May 27, 1999). "The American Dream: Running Your Own Show" (PDF). AsianWeek.
  2. "Ali Partovi on LinkedIn". LinkedIn. Retrieved 10 July 2015.
  3. "Company Info". Archived from the original on January 28, 1998.
  4. LinkExchange: King of Niche and Reach. Net Results: Web Marketing That Works. Hayden Books. ISBN 1-56830-414-5. Archived from the original on 2008-07-25.
  5. "LinkExchange buys e-commerce site". Advertising Age. June 22, 1998.
  6. "LinkExchange Acquires Submit It!". ClickZ. June 24, 1998.
  7. "Acquisition Enables MSN to Reach More Customers". Microsoft News Center. November 5, 1998.
  8. "Bios: Tony HsieL".
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