Product type Oral hygiene
Owner GlaxoSmithKline
Country United Kingdom
Introduced 1973
Markets United Kingdom
Previous owners Beecham Group

Aquafresh (originally stylized as "Aqua-Fresh") is a brand of oral healthcare products produced by GlaxoSmithKline (GSK). It was introduced by GSK's predecessor the Beecham Group in 1973,[1] in a "Double Protection" formula, by combining a "white" fluoride toothpaste for cavity protection and an "aqua" gel for fresh breath, hence the name. It was reformulated into a "Triple Protection" formula in 1983, when a "red" gel was added for healthy gums; as such, the three stripes – red, white, and aqua, have since become registered trademarks. Since then, advertising has marked this as a "complete toothpaste" and a "whole mouth paste".


Other products

Aquafresh markets a line of toothbrushes for children and adults. In 2004, it introduced the Max-Active brand, which was promoted as the first to fit the size of any tooth. There are also Dragon Tales toothbrushes for children and mouthwash.

Aquafresh's DentiChew, a chewing gum to have a short substitute for brushing, flossing, and mouthwashing to an extent, was one almost unrecognized product. Citing unnoticability on market shelves, and poor dentist demands, the product was only on the market for a few weeks.

Aquafresh launched a tooth-whitening product, Aquafresh White Trays, in February 2007.


See also


External links

This article is issued from Wikipedia - version of the 11/9/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.