[[A secret society meets in a darkened chamber; a kitschy video involving two people and an RC helicopter is projected onto the background]]
Master: ..then it is settled.  We the 300 members of the Secret Council decree that this video meets our standards and shall "go viral".

Master: send it to one of our agents to be leaked to the common folk.
Steward: Some of them are noticing the number.
Master: ..add a plus sign to throw them off.
Steward: very well.

Soon...
[[A communication sent to one of the many unsuspecting plebians of the world]]
Email: Ooh! check out this great video I found!

[[zoom in on the viewer count of a Youtube video]]
301+

{{Title text: 'And hypnotize someone into thinking they've uploaded it and passed it around.' 'But then won't the uploader get suspicious that it pauses at 301+ for a while? Why don't we just forge the number entirel--' ::BLAM:: 'The Council of 299 is adjourned.'}}