I can't help but admire the audacity of the marketer who came up with the phrase "contains a clinically studied ingredient" [[Two people are about to enter a bed for.. activities]] Person 1: Don't worry - I've been tested. Person 2: ...and you're clean? Person 1: So many questions! {{Title text: Blatantly banking on customers not understanding that it's like a Hollywood studio advertising that their new movie was 'watched by Roger Ebert'.}}