[[A man is standing in front of a flowchart on a wall, indicating with a pointer. A man and two women are looking on with interest. One woman holds a briefcase.]]
Man: We crowdsource the desig process, allowing those with the best designs to connect - via already-in-place social networking infrastructure - with interested manufacturers, distributors, and marketers.

Nobody caught on that our business plan didn't involve 
us
 in any way - it was just a description of other people making and selling products.

{{Title text: We don't sell products; we sell the marketplace. And by 'sell the marketplace' we mean 'play shooters, sometimes for upwards of 20 hours straight.'}}