Shopping before online reviews: [[A man and a woman stand in a store. The man points at a lamp on the table in front of him. There is another lamp on the table behind them.]] Man: This lamp is pretty. Woman: And affordable. Man: Let's get it. Woman: Ok! Shopping now: [[The man points at a lamp on the table in front of him. The woman looks at her phone.]] Man: This lamp is pretty. Woman: It's got 1 1 2 stars on Amazon. Reviews all say to avoid that brand. [[The man and woman are now both looking at their phones.]] Man: This one has good reviews. Woman: Wait, one guy says when he plugged it in, he got a metallic taste in his mouth and his cats went deaf. Man: Eek. What about -- ...no, review points out it resembles a uterus. [[The man is still looking at his phone, the woman has hers at her side.]] Man: Ok, I found a Swiss lampmaker with perfect reviews. Her lamps start at 1,300 Francs and she's only reachable by ski lift. Woman: You know, our room looks fine in the dark. {{Title text: I plugged in this lamp and my dog went rigid, spoke a sentence of perfect Akkadian, and then was hurled sideways through the picture window. Even worse, it's one of those lamps where the switch is on the cord.}}