Wordmark

The Coca-Cola wordmark

The Microsoft wordmark

The Government of Canada wordmark

The IBM logotype

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The wordmarks of Coca-Cola, IBM and Microsoft are among the world's most powerful.
The use of the Government of Canada's wordmark is regulated by government policy.^[1]

A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

In the United States and European Union,^[2] a wordmark may be registered, making it a protected intellectual property. In the United States, the term wordmark may refer not only to the graphical representation, but the text itself may be a type of trademark.^[3]

The wordmark is one of several different types of logos,^[4] and is among the most common. It has the benefit of containing the brand name of the company (i.e. the Coca-Cola logo) as opposed to the brand mark used by Apple.

See also

• Logo
• Icon
• Slogan
• Trademark

References

Further reading

Wikimedia Commons has media related to Text logos.

• McWade, John. Before and After Graphics for Business. Peachpit Press: 2005. ISBN 978-0-321-33415-2.
• White, Alexander W. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type. Allworth: 2002. ISBN 978-1-58115-250-0.
• Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley: 2006. ISBN 978-0-471-74684-3.

Trademark law
Concepts	Distinctiveness Dilution Generic trademark Passing off Concurrent use Priority right Coexistence agreement Confusing similarity Functionality doctrine Initial Interest Confusion Good faith doctrine Fair use Secondary liability Nominative use Disparagement Reputation parasitism Cybersquatting Parallel import Well-known trademark
Treaties	Paris Convention Madrid Agreement Madrid Protocol TRIPS Singapore Treaty Community Trade Mark Uniform Domain-Name Dispute-Resolution Policy
Country	Australia Canada China European Union Hong Kong India Ireland Japan Oman Philippines United Kingdom United States
Types	Standard Registered trademark Service mark Trade dress Unregistered trademark Wordmark Non-standard Certification marks Chartered marks Collective trademarks Defensive trademarks Electronic registration marks Font trademark Ghost marks Geographical indication Protected designation of origin Non-conventional Colour trademarks Hologram trademarks Motion trademarks Scent trademarks Shape trademarks Sound trademarks Related Brand Emblem Logo
Bodies	WIPO International Trademark Association EUIPO USPTO ICANN Deutsches Patent- und Markenamt
Symbols	Registered trademark symbol Service mark symbol Unregistered trademark symbol
Related	Trademark attorney Trademark examiner Trademark infringement Trademark share Trademark troll World Trademark Review
Category:Trademark law Case laws WP:MOS/Trademarks