Wooga

Wooga GmbH
Private
Industry Video games, Social Network Service, Mobile games, Games development, Social Games, Facebook games
Founded 2009
Headquarters Berlin, Germany
Key people
Jens Begemann
Philipp Moeser
Website http://www.wooga.com/

Wooga is a mobile-first game developer located in Berlin, Germany.[1][2] The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. It is the world's 5th biggest game developer (by monthly active users) on the Facebook platform as of March 2014.[3]

The Wooga offices in Berlin, Germany.
The Wooga offices in Berlin, Germany.

At GDC 2014, CEO, Jens Begemann presented the company’s new development approach, which he calls the “hit filter”. The focus of this new approach is to create 2 hits per year.[4]

Company Structure

Wooga’s company structure is non-traditional. Game development is decentralized, and dealt with by autonomous teams working under separate studios within the company. Business functions, such as HR, PR, and marketing are dealt with centrally.[5]

History

Figures

According to Metrics Monk, in February 2014 Wooga has a total of ca. 35 million monthly active users and 7.7 million daily active users on the Facebook platform.[20]

As of 24 February 2014, Wooga was the 43rd highest grossing app developer on the Apple iTunes Store,[21] and 78th highest grossing on the Google Play platform,[21] according to App Annie.

Facebook Games

[22]
  • Diamond Dash (15.5 million monthly active users and 2.4 million daily active users) [20]
  • Bubble Island (3.3 million monthly active users and 0.5 million daily active users)[20]
  • Monster World (3.0 million monthly active users and 0.7 million daily active users)[20] (Wooga reported in July 2016 that Monsterworld would be closing down after six years due to a decline in the number of people playing the game. see facebook/or contact wooga support for more info.
  • Magic Land (0.3 million monthly active users and 61k daily active users)[20]
  • Happy Hospital (0.1 million monthly active users and 7k daily active users)[20]
  • Brain Buddies (0.2 million monthly active users and 9k daily active users)[20]
  • Kingsbridge (0.3 million monthly active users and 36k daily active users)[20]
  • Farm Tales (0.7 million monthly active users and 89k daily active users)[20]
  • Pearl’s Peril (4 million monthly active users and 1.4 million daily active users)[20]
  • Jelly Splash (8.4 million monthly active users and 2.1 million daily active users)[20]

Smartphone games

  • Diamond Dash
  • Bubble Island
  • Jelly Splash
  • Pearl's Peril
  • Crazy Kings
  • Agent Alice
  • Futurama: Game of Drones

[23]

References

  1. http://www.pocketgamer.biz/r/PG.Biz/Wooga+news/news.asp?c=54495
  2. "." Retrieved on June 9, 2010.
  3. "Appdata Top Developers Leaderboard by MAU." Retrieved on February 21, 2014.
  4. Takahashi, Dean (22 March 2014). "Jens Begemann on making the transition from social to mobile". Retrieved 24 March 2014.
  5. http://thenextweb.com/entrepreneur/2013/09/08/using-independent-teams-to-scale-a-small-company-a-look-at-how-games-company-wooga-works/#!A6qKv
  6. http://venturevillage.eu/video-wooga-jens-begemann
  7. http://www.xing.com/profile/Patrick_Paulisch
  8. "Facebook Game “Brain Buddies”: Five million monthly users." Retrieved on June 9, 2010.
  9. "Following the Playfish exit, social games developer Wooga secures a further €5 million funding." TechCrunch.
  10. "wooga secures €5m ($7.5m) in funding led by Balderton." wooga.com
  11. "Wooga Goes Facebook Farming with Monster World." Inside Social Games.
  12. 1 2 Wooga.com, Games-Page
  13. "."Techcrunch
  14. http://www.wooga.com/2012/03/social-success/
  15. http://www.insidesocialgames.com/2013/05/13/pearls-peril-is-woogas-fastest-growing-game-to-date/
  16. http://appadvice.com/appnn/2013/08/the-next-candy-crush-saga-colorful-match-three-game-jelly-splash-launches-on-ios
  17. http://www.appsgoer.com/2013/10/26/jelly-splash-soft-launched-on-android/
  18. http://www.pocketgamer.biz/r/PG.Biz/The+Charticle/feature.asp?c=55523&territory=asia
  19. http://www.insidesocialgames.com/2013/12/11/woogas-jelly-splash-crosses-eight-million-mau-across-facebook-mobile/
  20. 1 2 3 4 5 6 7 8 9 10 11 http://www.metricsmonk.com/dashboard
  21. 1 2 https://www.appannie.com/intelligence/apps/google-play/top-publisher/worldwide/overall/?device=google-play&granularity=daily
  22. ." Retrieved on 24 March 2014.
  23. Appdata.com - wooga." Retrieved on 20 May 2011.
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