Wheat Thins

Wheat Thins are a brand of baked cracker snack distributed in the United States and Canada by Nabisco. They are also available in Australia through wholesaler USA Foods.[1] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties.


The snack is still well known by some for its 1970s and early to mid-1980s ad campaign starring Sandy Duncan.[2] A more recent commercial aired during Super Bowl XLVI featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins."[3] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[4]


Original Wheat Thins

There are several flavors available, depending on country and market:[5]

Additional discontinued/changed flavors:

See also


  1. "Wheat Thins". USA Foods: The All American Grocery Store.
  2. Gary Brumburgh. "Sandy Duncan Mini Bio". IMDb. Retrieved December 29, 2014.
  3. "Family Guy: Wheat Thins Commercial (HD)". YouTube. Retrieved May 20, 2014.
  4. Andrew Adam Newman (January 4, 2011). "Don't Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack". The New York Times.
  5. "Brands". Nabisco. Retrieved May 20, 2014.
  6. Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices.
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