V Cars. LLC, called Visionary Vehicles prior to mid-2008, was an international automobile import and distribution company, engaging in the development and sale of Chinese-made motor vehicles in North America. The company closed down prior to ever importing any cars to North America.
|Headquarters||New York City, New York, U.S.|
V Cars was to be the North American distributor of Chery Automobiles. Bricklin's foray with Chery ended in mid-2006 after Chery allegedly used the relationship to enter the US market, then backed out of the contract with VV.
In a documentary film (The Entrepreneur) made by his son Johnathan, Malcolm Bricklin is shown with his lawyer in litigation against Chery auto makers.
Bricklin's strategy was to bring in cars and crossover SUVs that were competitive with German brands (Audi especially), but priced similarly to Honda vehicles. The lineup was to start with a mid-size car, a sporty coupé and small crossover. Later, with Bricklin funding, a bespoke line of front-wheel-drive vehicles was to have been developed. Following the front wheel drive vehicles, a rear wheel drive platform was contemplated which would have pushed Visionary into the Audi/BMW/Mercedes class of vehicles.
Bricklin's distribution strategy was to have dealers invest in Visionary Vehicles and in Chery, different from traditional dealer-distributor-manufacturer relationships. The dealer investments of $2-million were to be put in an escrow account until being used to fund investments in products from Chery.
In July 2013, VCars LLC was awarded $2,000,000 by a Detroit jury in US district court.
- "Entrepreneur Bricklin sues Chery over failed deal". Reuters.com. 2008-06-22.
- "Promising News from PHEV Startups: Fisker | Visionary Vehicles | Venture Vehicles". Calcars.org. Retrieved 2010-11-27.