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Normally the maximum of 1.000 or 0 dB is at the side (unless there is beam tilt), which is labeled 0°, to 90° at the top and −90° at the bottom. Other field strengths are expressed as a decimal less than 1.000, a percentage less than 100%, or decibels less than 0 dB.
Most broadcast antennas use either line-of-sight or ground wave propagation (a slight refraction towards the ground) to reach their nearby listeners, and thus want a low angle in the vertical plane. Short wave transmitters want a somewhat higher elevation angle in the vertical plane to encourage skywave propagation, which would refract or reflect radio waves off the ionosphere and back to the ground at a great distance from the transmitter.