Vanity label

A vanity label (see related topic on vanity press) is an informal name given sometimes to a record label founded as a wholly or partially owned subsidiary of another, larger and better established (at least at the time of the vanity label's founding) record label, where the subsidiary label is (at least nominally) controlled by a successful recording artist, designed to allow this artist to release music by other artists they admire. The parent label handles the production and distribution and funding of the vanity label, but the album is usually released with the vanity label brand name prominent. Usually, the artist/head of the vanity label is signed to the parent label, and this artist's own recordings will be released under the vanity label's brand name. Creating a vanity label can be an attractive idea for the parent label primarily as a "perk" to keep a successful artist on the label's roster happy and a venue to bring fellow artists to the public's attention.

Prominent vanity labels

Vanity Label Founding Artist Founded Notable Artists Released Parent Label (at founding) Status
Brother Records The Beach Boys 1966 The Beach Boys
Brian Wilson & Mike Love
The Flames
Stephen Kalinich
Capitol Records active
Bizarre Records[1] Frank Zappa 1967 The Mothers of Invention
Alice Cooper
Metro-Goldwyn-Mayer, under the Verve brand re-issued on Reprise Records
Apple Records The Beatles 1968 The Beatles
John Lennon
Paul McCartney/Wings
George Harrison
Ringo Starr
Badfinger
Mary Hopkin
Yoko Ono
David Peel
Ravi Shankar
John Tavener
James Taylor
EMI, under the Parlophone brand in the UK and the Capitol Records brand in the US
active; revived in 1988 for Beatles CD rereleases. See also Apple Corps
Threshold Records[1] The Moody Blues 1969 The Moody Blues
Blue Jays
The Graeme Edge Band
London Records (now Decca Records)
Kling Klang Kraftwerk 1970 Kraftwerk EMI Warner Music active
Grunt Records Jefferson Airplane 1971 Jefferson Airplane, Jefferson Starship, Starship RCA Records imprint not used after 1987
Rolling Stones Records[1] Rolling Stones 1971 Rolling Stones Atlantic Records (WEA) (now Warner Music Group) albums now released by Universal Music Group
Swan Song Records[1] Led Zeppelin 1974 Led Zeppelin
Bad Company
Atlantic Records (WEA) (now Warner Music Group) closed (1983)
Qwest Records Quincy Jones 1980 New Order (in the US)
Frank Sinatra
George Benson
A&M Records
Warner Bros. Records
active (2007)
Duck Records Eric Clapton 1983 Eric Clapton Reprise Records (WEA) (now Warner Music Group) active
Es Paranza Records Robert Plant 1983 Robert Plant Atlantic Records (WEA) (now Warner Music Group)
Respond Records Paul Weller 1983 Tracie Young
The Questions
A Craze
Vaughn Toulouse
Polydor Records Closed 1986
Numa Records Gary Numan 1984 Gary Numan
Paul Gardiner
Pinnacle Records closed (1995)
Paisley Park Records Prince 1986 Prince
Sheila E.
George Clinton
Warner Bros. Records (WEA) (now Warner Music Group) closed (1994)
UZI Suicide Guns N' Roses 1987 Guns N' Roses
Hanoi Rocks
Geffen inactive; owned by Geffen
Euphoric Records Echo & the Bunnymen 1991 Echo & the Bunnymen Independent inactive
Maverick Records Madonna 1992 Madonna
Alanis Morissette
Deftones
The Prodigy (in the US)
Michelle Branch
Mest
Story of the Year
The Rentals
Tantric
Candlebox
Erasure
Warner Bros. Records inactive (managed by Warner Bros. Records since 2006)
Nothing Records Trent Reznor 1992 Nine Inch Nails
Marilyn Manson
12 Rounds
Pop Will Eat Itself
The The
Universal Music Group under Interscope Records
defunct as of 2004. Reznor has now formed a similar label, The Null Corporation
Grand Royal Beastie Boys 1992 Beastie Boys
Bis
At the Drive-In
Jimmy Eat World
Atari Teenage Riot
Sean Lennon
Luscious Jackson
Bran Van 3000
Capitol Records dissolved in 2001. Back catalogue distributed by GR2 Records, created when a group of fans purchased Grand Royal's assets.
Total Vegas Recordings[2] Terrorvision 1992 Terrorvision EMI Records
Peak Records Russ Freeman 1994 David Benoit
Eric Marienthal
The Rippingtons
Russ Freeman
Concord Music Group active (2007)
Moonfog Productions Satyricon 1994 Darkthrone, Satyricon, DHG, Khold Tatra Records active (2009)
SYUN Susumu Hirasawa 1994 Syun
P-MODEL
Phnonpenh MODEL
Pre P-MODEL
Tadahiko Yokogawa
Shifukudan
Fukō Project
PEVO
Teruo Nakano
DIW inactive since 1996
Roswell Records Dave Grohl 1995 Foo Fighters
Probot
originally Capitol Records, then RCA Records (Foo Fighters)
Southern Lord Records (Probot)
active (2012)
genre b.goode TISM 1995 TISM Shock Records inactive since 2004, revived in 2010 for the re-recording of Shut Up – The Footy's On The Radio
Palace Records Will Oldham 1996 Bonnie 'Prince' Billy
Will Oldham
Papa M
Matt Sweeney
Drag City active (2007)
TESLAKITE Susumu Hirasawa 1996 Susumu Hirasawa
P-MODEL
Wataru Kamiryo
KAKU P-MODEL
Mandrake
Susumu Hirasawa + InhVmaN
Nippon Columbia (1996-1998)
MAGNET Records (1999)
Chaos Union (2000–present)
active (2012)
Melankolic Records Massive Attack 1996 Alpha
Horace Andy
Craig Armstrong
Day One
Lewis Parker
Sunna
Virgin Records active (2007)
Aftermath Entertainment Dr. Dre 1996 Eminem
Game
50 Cent
Cashis
Busta Rhymes
Slim da Mobster
Hayes
Kendrick Lamar
Universal Music Group under Interscope Records active (2008)
Vapor Records Neil Young 1996 Neil Young
Jonathan Richman
Tegan and Sara
Los Abandoned
Spoon
Acetone
originally Sanctuary Records, then Universal Music active (2007)
Hellcat Records Tim Armstrong 1997 Rancid
Joe Strummer & The Mescaleros
Transplants
The Slackers
Dropkick Murphys
The Distillers
Epitaph Records active (2007)
Adeline Records Billie Joe Armstrong 1997 Green Day
AFI
The Living End
Jesse Malin
Warner Music Group active (2007)
Elementree Records[3] Korn 1997 Videodrone
Orgy
Deadsy
Epic Records dissolved after Korn's departure from Epic
ATO Records[3] Dave Matthews 1997 Ben Kweller
David Gray
My Morning Jacket
Crowded House
Gov't Mule
Gomez
Sony BMG active (2007)
Mötley Records Mötley Crüe 1997 Mötley Crüe Hip-O Records (former), Warner Music Group (current) active
Tool Dissectional Tool 1999 Tool Volcano Entertainment/Zomba active
Way Moby "Weird Al" Yankovic 1999 "Weird Al" Yankovic Volcano Entertainment/Zomba active
Third Man Records Jack White 1999 White Stripes
The Raconteurs
The Muldoons
The Dead Weather
V2 Records, then Warner Brothers active (2007)
E Works Eels 2000 Eels DreamWorks active
Big Brother Recordings Oasis 2000 Oasis
Happy Mondays
Sony BMG active
Honest Jon's Damon Albarn 2000 The Good, the Bad & the Queen
The Ailerons
Blur
Parlophone
active (2007)
Shady Records Eminem 2000 Eminem
D12
Obie Trice
50 Cent
Cashis
Slim da Mobster
Slaughterhouse
Yelawolf
Universal Music Group active
Flawless Records[3] Fred Durst 2000 Puddle of Mudd
She Wants Revenge
Big Dumb Face
Universal Music Group under Geffen Records
active (2007)
Serjical Strike Records Serj Tankian 2001 Axis of Justice
Bad Acid Trip
Buckethead
Death by Stereo
Fair to Midland
Kittens for Christian
Serart
Serj Tankian
Universal Music Group under The Universal Motown/Universal Republic Group active (2009)
UTP Records Juvenile 2001 Juvenile
Young Buck (until 2002)
2 Pistols
Partners-N-Crime
Warner Music Group
active
1st & 15th Entertainment Lupe Fiasco 2001 Lupe Fiasco
Sarah Green
Pooh Bear a.k.a. MDMA
Warner Music Group under Atlantic Records active (2012)
US Records Usher 2002 One Chance
Rico Love
Ryon Lovett
Justin Bieber
J Records
active (2007)
Idlewild Records They Might Be Giants 2002 They Might Be Giants none active (2007)
Brushfire Records Jack Johnson 2002 Jack Johnson
Matt Costa
G. Love & Special Sauce
Rogue Wave
Animal Liberation Orchestra
Universal Music Group under Universal Republic active (2007)
Grand Hustle Records T.I. 2003 T.I.
Young Dro
B.o.B
DJ Drama
Big Kuntry King
Iggy Azalea
8Ball & MJG
Warner Music Group under Atlantic Records active (2010)
Jaded Records Jay Sean 2003 Jay Sean Universal Music Group under Cash Money Records active
Attack Records Morrissey 2003 Morrissey
Nancy Sinatra
Damien Dempsey
Jobriath
James Maker
Kristeen Young
Remma
Sanctuary Records active (2005)
G.O.O.D. Music Kanye West 2004 Common
Kid Cudi
Pusha T
Cyhi Tha Prynce
Big Sean
Mr Hudson
John Legend
Mos Def
Consequence
Sony Music Entertainment and Atlantic Recording Corporation (2005-2011)
Universal Music Group under Def Jam Recordings (2011–present)
Active (since 2005)
Machine Shop Records Mike Shinoda and Brad Delson of Linkin Park 2004 Linkin Park
Fort Minor
Skylar Grey
Alexa Ray Joel
Army of Anyone
Warner Bros. Records active (2012)
Heiress Records Paris Hilton 2004 Paris Hilton Warner Bros. Records inactive
DC Flag Records Joel and Benji Madden of Good Charlotte 2004 Hazen Street
Lola Ray
MC Chris
Epic Records active
Knockout Entertainment Ray J 2005 Ray J
Brandy
Shorty Mack
Willie Norwood
Michael Copon
TKO
E1 Music active (2008)
Decaydance Records[3] Pete Wentz 2005 Fall Out Boy
Gym Class Heroes
Four Year Strong
Panic! at the Disco
The Academy Is...
Cobra Starship
Lifetime
The Cab
The Hush Sound
Warner Music Group under Fueled By Ramen active (2009)
Axtone Records Axwell 2005 Axwell
Thomas Gold
Hard Rock Sofa
NEW_ID
Universal Music Group active
Big Orange Clown Records Shawn Crahan 2005 Gizmachi Sanctuary Records active (2008)
Raybaw Records Big & Rich 2005 James Otto
Cowboy Troy
Warner Bros. Nashville dissolved in 2008
Liberty & Lament Records Lucero 2005 Lucero Warner Bros. active (2007)
Young Money Entertainment Lil Wayne
Mack Maine
2005 Lil Wayne
Nicki Minaj
Drake
Mack Maine
Tyga
Gudda Gudda
Jae Millz
Christina Milian
Lil Chuckee
Lil Twist
T Streets
Short Dawg
Cory Gunz
Shanell aka SnL
Porcelain Black
Cash Money Records Active
Helium-3 Muse 2006 Muse Warner Bros. active (2007)
Born & Bred Records Dropkick Murphys 2007 Dropkick Murphys Warner Bros. active (2007)
Ragged Flag The Prodigy 2007 The Prodigy Cooking Vinyl inactive
Sergeant Records Douglas Vale 2007 Douglas Vale
Tyler Hilton
Kejsi Tola
Sunrise Avenue
Macklemore
Pharoahe Monch
Warner Music Group Active (since 2008)
Tennman Records Justin Timberlake 2007 Esmée Denters Interscope Records Active (since 2007)
RBMG Usher 2008 Justin Bieber Island Def Jam Music Group
active (2013)
1017 Brick Squad Gucci Mane 2008 Waka Flocka Flame
OJ Da Juiceman
Frenchie
Wooh Da Kid
Slim Dunkin
Warner Bros. active (2009)
Take Me to the Hospital The Prodigy 2008 The Prodigy Cooking Vinyl active
Tass Radio Records T-Beats and Unkgeta 2008 T-Beats
Unkgeta
AmphetamineThaEmcee
Universal Music Group under Interscope Records Active
N.E.E.T. Recordings M.I.A. 2008 Nguzunguzu
Sleigh Bells
Rye Rye
XL Recordings, Interscope Records active
Search & Destroy Fightstar 2009 Fightstar Gut Records active (2009)
Roc Nation Jay-Z 2009 Jay-Z
J. Cole
Wale
Melanie Fiona
Jay Electronica
Rita Ora
Sony Music Entertainment/Atlantic Recording Corporation Active (since 2009)
Ticker Tape Radiohead 2011 Radiohead XL Recordings active
222 Records Adam Levine 2012 Matthew Morrison
Diego Boneta
Tony Lucca
Independent active
Little Will-E Records Ronnie Dunn 2013 Ronnie Dunn Independent active
Metamorphosis Records [4] Katy Perry 2014 Ferras Capitol Records inactive
Nash Icon Music Scott Borchetta 2014 Reba McEntire
Ronnie Dunn
Martina McBride
Big Machine Records active

References

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