Upsy Downsy

Upsy Downsy is a brand developed by Mattel. It concerns two races of strange beings, one that lives rightside-up (The Upsys), the other upside-down (The Downsys).[1] These psychedelic creatures and their fantasy world were featured in a short-lived line of colorful toys and story books for young children in 1969.

The Toy Line

The toys were small plastic characters with fabric clothing and synthetic yarn hair, all in fantastic, garishly bright colors. Each came with a fold-out cardboard Playland mat, a "Magic Bridge Clip" to link one mat to another, some wild (and often quite fragile!) accessories, a mode of transportation, and a name that summed up their character in a few nonsensical words. All of the individual Playland mats were designed to be placed together using the Bridge Clips to make the "Happidiculous World" of The Upsys and Downsys. The Upsy figures were approximately 2-1/2" tall, basically humanoid in shape, with tiny bodies and huge oversized heads topped with a large bright yarn pompom for hair. The Downsys, on the other hand, were more cartoonish beings, about 4" in height with wild, goofy faces in the middle of a large, rounded body. Downsys' hands are positioned on the tops of their heads, to allow them to stand upside-down.

The toys

Upsys

Like many things in Upsy Downsy Land, the gender of little Baby So-High, the infant pilot, appears a bit confused. In most instances, including all of the books and even the back of the toy's original packaging, Baby is referred to as a "she". But the bright billboard that came in that same package proclaims:

"Air Show Today! See Baby So-High Fly his Airo-Zoomer!" (emphasis added)

Downsys

For reasons that remain unclear, the name of Miss Information's Round-Eared, Three-Wheeled, Orange and Turquoise Conveyance has been popularly misnamed by many sources as "Booth Moose". While most of the Upsy vehicles seem to have been based on a particular animal (Piggybus springs to mind), the Downsy rigs are not so designed or constrained. And seeing that The Miss Information Booth hasn't anything remotely resembling antlers, this writer cannot see the remotest basis for this incorrect name.

Wiz-z-zers

Wiz-z-zers are gyro-powered toy tops that spin crazily when their tips are wound. Produced in many incarnations by Mattel during the late 1960s and well into the '1970s, these wild whirring tops were a perfect fit for the Upsy Downsy line, and were adapted as a pair of bizarre spinning vehicles, each coming with its own exclusive pilot character. Mattel inadvertently reversed the names of the two Wiz-z-zer-riding characters in the group cast picture shown on the backs of the toy Play Mats, making the whole endeavor all the more confused.

Playsets

The Happy Go-Round Playset features a dazzling three-car carousel. The cars in question are Bugabouts (similar to Tickle Pinkle's car, but in different colors), which are connected to the central umbrella support by a three-way axle, so that all the cars rotate around the wobbly platform at once. The Set also includes an extra-large Playland Mat, a Magic Bridge Clip, a streetlamp, a fence, an Upsy Downsy Daisy, and most importantly, exclusive Upsy patrons Foozie Woozie and Tingle Dingle.

The Funny Feeder is the Downsy Land Hamburger Stand. The strange contraption features a spring-loaded tongue sticking out of its huge, grinning mouth (the better to toss plastic hamburgers towards customers with). The Feeder is manned by Downsy cook Short Order and Gooey Chooey, who has been characterized as either Short Order's waitress, or his best customer, or possibly BOTH (the books were kinda vague). The Set came with an over-sized Playland Mat, a Magic Bridge Clip, a fence, a streetlamp, a Billboard (Advertising "Downside-Up Burgers"), a serving tray, and three of the afore-mentioned burgers, ready for launching.

The Book Line

Eight of the main Upsy Downsy characters were spotlighted in a series of lush, colorful (and slightly psychedelic) Storybooks that chronicled their crazy adventures.

There was also a larger book, Welcome to Upsy Downsy Land, which introduced the Happidiculous World and its inhabitants as a whole.

This book told of the surreal origins of the Upsys and Downsys. They were once merely flowers, covering an entire world made of fuzzy dandelions. A sentient wind called The Great Huff passed by this world long ago, and, having his nose tickled by the dandelions, blew them all away. As the dandelions fell back to earth, some of them fell through a rainbow, and were magically changed into rightside-up beings known as Upsys. Other dandelions fell through a storm cloud, and became upside-down creatures called Downsys. The two factions, despite each being the others' polar opposite, got along famously, and developed their own little civilization, which came to be known as "Upsy Downsy Land".

The Storybooks

Other elements of the brand introduced in the books

Other characters mentioned in the books

Upsy Downsy Land geographical landmarks mentioned in the books

References

  1. ↑ Hollis, Tim (2010). Christmas Wishes. Stackpole Books. p. 1972. ISBN 9780811742184.

fan site : http://upsydownsyland.com/

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