Trollbäck + Company

Updated logo from Trollbäck + Company
Trollback + Company office

Trollbäck + Company is a New York-based creative studio producing graphics, design and live action for advertising, broadcast, and entertainment. The company’s creative output covers a broad spectrum, ranging from network re-brands, film title sequences, live action commercials, short films and music videos to publication design and environmental design.

Founded in 1999, the studio is currently led by the self-taught executive creative director Jakob Trollbäck. Clients include TV networks CBS, AMC, HBO, TNT, TV Land, Scripps Networks Interactive, Nickelodeon and ESPN; film companies HBO Films, Fox Searchlight and Miramax; and advertising clients such as Nike, Volvo, Target and Jaguar.

Projects include the on-air re-brand of CBS, the visual content for the IAC Video Wall (one of the world’s largest video walls at the Frank Gehry-designed IAC headquarters in New York), titles for the global TED conference, and Oscar-winning Capote, numerous HBO collaborations and live action campaigns for companies such as Infiniti, Nike and Callaway. Trollbäck + Company was one of the broadcast design partners for the Nickelodeon rebrand in 2009 and utilized projection mapping technology for the brand's 2011 image campaign. Most recently, Trollbäck + Company launched a digital division and released their first app, +loop.[1] Most recently they stepped in for J.J. Abrams and produced the opening titles and bumpers for The Late Late Show with James Corden (Titles: https://vimeo.com/122799123 | Bumpers: https://vimeo.com/122799097)

The company has received dozens of creative-industry awards, including a Primetime Emmy Award (Outstanding Main Title Design, 2003, for HBO's Hysterical Blindness),[2] AICP Show, Art Directors Club, Broadcast Designers Association, British D&AD, Communication Arts Design Annual, The One Show, and Type Directors Club.[3] Some of their work was showcased in the 2006-2007 Cooper-Hewitt Design Triennial.[4] Jakob Trollbäck has served on the board of directors at the Art Directors Club, as an adviser for the World Science Festival, a trustee at the Brooklyn Academy of Music and a PromaxBDA board member. He is actively involved in the TED community and gave his own talk on music video design.[5]

References

  1. ↑ "loop on the App Store on iTunes". Itunes.apple.com. 2011-12-09. Retrieved 2014-06-09.
  2. ↑ Katie Makal (Jul 26, 2004). "Main Title Design, Commercial Emmy Noms Announced". Archived from the original on Jan 12, 2006. Retrieved 2014-06-09.
  3. ↑ Debbie Millman: Design Matters with Jakob Trollbäck, retrieved on 2008-05-09.
  4. ↑ Design Life Now: National Design Triennial, retrieved on 2008-05-08.
  5. ↑ "Jakob Trollback: A new kind of music video | Talk Video". TED.com. Retrieved 2014-06-09.

External links

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