Trafficlink

Trafficlink
Branding Trafficlink
Slogan "Live Traffic and Travel News"
"The UK’s leading provider of real time traffic and travel information to broadcasters, business and government"
Launch date
 1995
Official website
 www.trafficlink.co.uk

Trafficlink, now called INRIX, is the former name of the British company specialising in providing real-time traffic information. Clients include the BBC, ITN, ITV, Sky News and Transport Direct. In partnership with Global Traffic Network it provides traffic and travel information to the majority of UK commercial and community radio stations including Bauer Radio, Global Radio, Absolute Radio and GMG Radio. As of January 2012, the company is now known as INRIX following the acquisition of Trafficlink in the summer of 2011.

History

The company was founded in 1994, by Ben Budworth, as Metro Networks Ltd, loosely based on the American company Metro Networks US. As a direct competitor to the then market-dominant AA Roadwatch, the company negotiated a number of contracts with local commercial stations in its early days, and benefited heavily from an agreement to supply all BBC local radio stations with travel data in 1998. In 2001, Metro Networks was rebranded as Trafficlink and, a year later, was co-awarded an enlarged BBC contract, which saw the company supplying data to the corporation's national stations, with the Serco group. In September 2011, the company was acquired by US-based INRIX.[1]

UK Wide

Trafflclink has offices throughout the UK: London, Altrincham, Birmingham, Bristol, a base within Traffic Wales' Control Centre in Cardiff and a base within Traffic Scotland's Control Centre in Glasgow.

Television

Trafficlink provides television traffic bulletins, which combine an on-screen presenter with from-the-scene camera footage of traffic incidents and delays. Trafficlink’s ITV bulletins are currently broadcast in the London area three times each weekday morning.

References

  1. ↑ Trafficlink owner to be sold to US firm


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