Todd Bracher

Todd Bracher
Born (1974-10-30) October 30, 1974
Long Island, NY
Residence Brooklyn, NY
Nationality American
Alma mater Pratt Institute, 1996
Danmarks Designskole, 2000
Occupation Industrial designer
Years active 1999–present
Website toddbracher.net

Todd Bracher (born October 30, 1974) is an American industrial designer and design strategist based in Brooklyn, New York, the founder of Todd Bracher, Design for Strategic Differentiation, and former creative director at Georg Jensen.

Early life

Bracher was born and raised on Long Island, New York.[1] He graduated from the Pratt Institute’s industrial design program in 1996,[2] and, after winning a Fulbright design fellowship, earned his MFA in interior and furniture design at the Danmarks Designskole in 2000.[3]

Career

Europe

Bracher spent 10 years in Europe, working and studying in Copenhagen, Milan, London and Paris.[4] He founded Todd Bracher Studio in 1999. His first design to enter into production was the Freud sofa, produced by Italian furniture manufacturer Zanotta.[5]

He moved to London in 2003 to serve as lead designer for Tom Dixon.[3] From 2003 to 2005, he was professor of design at L'ESAD in Reims, France.[6] He began designing for Georg Jensen in 2004,[4] and in 2009 was named creative director of the brand, based in Copenhagen with more than 100 stores worldwide.[7] He has designed pieces for companies including Cappellini,[8] Fritz Hansen,[4] 3M[9] and SodaStream.[10]

United States

Bracher returned to Brooklyn in 2007,[4] moving his studio to a large warehouse in the Brooklyn Navy Yard.[5] In 2012, he worked as strategic partner and art director with 3M’s new division, 3M Architectural Markets, to create Lightfalls, a patented system of energy-saving reflectors that can improve the efficiency of LED lighting.[9][11]

Process

Bracher and his team employ a process of Strategic Design which drives business growth through aligning market opportunities with business optimization. The New York Daily News named him “the country’s next great designer”.[5]

Notable collaborations

Recent honors

References

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