Flying Tiger Copenhagen

Flying Tiger Copenhagen
Privately held company
Industry Retail
Founded 1995 (1995) in Copenhagen, Denmark
Founders Lennart Lajboschitz (Founder)
Suzanne Lajboschitz (Co-Founder)
Headquarters Copenhagen, Denmark
Number of locations
Area served
Owner Zebra A/S

Flying Tiger Copenhagen is a Danish variety store or price point retailer chain.[1][2] Its first store opened in Copenhagen in 1995. The chain now has over 500 stores (2015). Its largest markets are Denmark, the UK, Spain and Italy. Before June 2016, it operated as Tiger in most places, T·G·R in Sweden and Norway, and Flying Tiger in Japan, USA, Belgium and the Netherlands.[3] The chain sells a variety of items, mostly accessories and toys.[4] According to the company's founder, the company had about 39 million customers in 2014.[5] Tiger takes its name from how the Danish pronunciation of the animal name, tiger, sounds roughly the same as the Danish word tier, used to denote a ten kroner coin.


Logo in some countries until June 2016
Tiger store, Putney, London

Lennart Lajboschitz opened the first store at Islands Brygge in Copenhagen in 1995.[3] In 2012, EQT Partners acquired a 70% stake in the chain Tiger via its investment in its parent company Zebra A/S.[6]

In 2005, the company opened its first store in the United Kingdom in Basingstoke.[7][8]

In January 2015, the company appointed former The Body Shop director Xavier Vidal as its new chief executive officer.[9] The company opened its first store in the United States in New York City in May 2015.[10][11] It is announced to be a 5,000-square-foot store in Manhattan's Flatiron District.[12] The company also plan to open seven new locations in the United Kingdom during 2015.[13]

Number of shops per country

Tiger store at Amerikamura in Chūō-ku, Osaka.

This list shows the number of shops as of 18 September 2016:

Country Shops[14]
 Spain 91
 United Kingdom 80
 Italy 75
 Denmark 72
 Sweden 44
 Germany 37
 Norway 36
 Finland 27
 Japan 25
 Ireland 23
 Portugal 21
 Netherlands 19
 Poland 17
 Belgium 12
 Czech Republic 11
 Greece 11
 France 10
 Austria 7
 Estonia 5
 Iceland 5
 Latvia 5
 Lithuania 5
 Cyprus 4
 United States 3
 Slovakia 2
 Hungary 2
 South Korea 2
 Faroe Islands 1
  Switzerland 1

Awards and recognition

In 2014, Tiger Stores Ireland won Company of the Year and Best Small Company at the Retail Excellence Ireland awards.[15] In the same year, the company received "Good design" award by Chicago Athenaeum.[16]


  1. Booth, Hannah (19 July 2013). "The Tiger who came to town". The Guardian. Retrieved 27 April 2015.
  2. Wood, Zoe (30 March 2014). "Posh pound shop: Tiger sinks its claws into UK high street". The Guardian. Retrieved 27 April 2015.
  3. 1 2 "Tiger tjente kvart milliard i 2013" (in Danish). Jyllands-Posten. Retrieved 2014-06-03.
  4. Tiger UK. "About us". Retrieved 26 January 2012.
  5. Owens, Alan (9 December 2014). "Tiger confirm plans to open Limerick store". The Limerick Reader. Retrieved 27 April 2015.
  6. "EQT buys Danish Zebra's Tiger". Retrieved 2014-06-03.
  7. Power, Marianne (21 May 2014). "Welcome to the posh pound shop: How the High Street's new arrival Tiger has become catnip to middle-class shoppers who love its VERY quirky bargains". The Daily Mail. Retrieved 27 April 2015.
  8. Butler, Sarah (20 May 2016). "Danish retailer Tiger eating up competition on Britain's high streets". The Guardian. Retrieved 21 May 2016.
  9. Tugby, Luke (19 January 2015). "Value retailer Tiger appoints Xavier Vidal as new chief executive". Retail Week. Retrieved 27 April 2015.
  10. "Flying Tiger open in New York". Refinery 29. Retrieved 28 July 2015.
  11. Hourihane, Ann Marie (9 December 2014). "'We hate indifference': the rise of Tiger Stores". Irish Times. Retrieved 27 April 2015.
  12. Xie, Jenny (17 April 2015). "6 Fast Facts About Tiger, the Company Bringing Super Affordable Danish Home Decor to America". Curbed. Retrieved 27 April 2015.
  13. Hutchins, Robert (17 December 2014). "Danish retailer Tiger to open seven new UK stores in 2015". Toy News. Retrieved 27 April 2015.
  14. "Markets". Flying Tiger Copenhagen. Archived from the original on September 18, 2016. Retrieved September 18, 2016.
  15. "The Punt: Tiger burning bright with two awards". Irish Independent. 13 November 2014. Retrieved 27 April 2015.
  16. "The Tea Bird - 2014". Chicago Athenaeum. Retrieved 28 April 2015.
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