The NFL Today
- The NFL Today is also the name of the radio show that corresponds with the television show.
|The NFL Today|
|Also known as||
'Pro Football Kickoff (1961–1962)|
NFL Kickoff (1962–1964)
The NFL Report (1964)
The NFL on CBS (September–December 1974)
Jason La Canfora
|Opening theme||See NFL on CBS music|
|Country of origin||United States|
|No. of seasons||48|
|Location(s)||CBS Broadcast Center, New York City, New York|
15 minutes (1961–1967)|
24 minutes (1967–1993)
45 minutes (1998–present)
|Production company(s)||CBS Sports|
480i (4:3 SDTV),|
(1961–1993 and 1998–2006)
|Related shows||NFL on CBS|
The NFL Today is an American sports television program on CBS that serves as the pre-game show for the network's National Football League (NFL) game telecasts under the NFL on CBS brand. The program features commentary on the latest news around the NFL from its hosts and studio analysts, as well as predictions for the day's games and interviews with players and coaches. Originally debuting as Pro Football Kickoff on September 17, 1961, the program airs before all NFL games broadcast by CBS (usually on Sundays at 12:00 p.m. Eastern Time), and generally runs for one hour (except for Thursday prime time games during the first half of the season, during which a 45-minute edition airs, as well as on Thanksgiving and during the postseason).
The NFL Today broadcasts from Studio 43 at the CBS Broadcast Center in New York City; however, if CBS is only scheduled to air a single game that day, the program broadcasts from the game site (as is the case for Thursday night regular-season games, Conference Championship games, Saturday night playoff games, and the Super Bowl).
As of 2014, the primary hosts for The NFL Today are longtime sportscaster James Brown and former NFL head coach Bill Cowher. Former tight end Tony Gonzalez, former linebacker Bart Scott, and former quarterback Boomer Esiason serve as analysts on Sundays, and former NFL cornerback Deion Sanders serves as analyst on Thursdays during the first half of the season. Gonzalez has occasionally appeared on Thursdays as well. The program's commentators also provide commentary during game updates, the Verizon Halftime Report and the Subway Postgame Show on the NFL on CBS broadcasts.
As of 2014, the program's primary presenting sponsor is Lowe's on Thursdays and Southwest Airlines on Sundays. However, Microsoft serves as the sponsor of the final segment, First on the Field, which is seen on the telecasts on both days.
Dawn of the pregame format (1961–1974)
The program began on September 17, 1961, when CBS debuted the first remote 15-minute pre-game show, the first of its kind on network sports television. Originally titled Pro Football Kickoff, hosted by Johnny Lujack, the program originated from NFL stadiums around the country with a comprehensive look at the day's games. This show was succeeded in 1962 and 1963 by NFL Kickoff, with Kyle Rote serving as its host.
On September 13, 1964, Frank Gifford began hosting the renamed NFL Report, which was subsequently retitled as The NFL Today later that season. This version of The NFL Today was a 15-minute, regional sports program that presented interviews with NFL players and coaches, and news and features about the league. In 1967, The NFL Today expanded to a 30-minute format preceding game coverage.
On September 20, 1970, The NFL Today signed industry-pioneering women: Marjorie Margolies (who would win election to the U.S. House from Pennsylvania in 1992 as Marjorie Margolies-Mezsvinsky), who produced and reported features and actress Carole Howey, who also reported for the program.
In 1971, Jack Whitaker and Pat Summerall took over hosting duties on the program from Gifford, who left CBS to call play-by-play on ABC's Monday Night Football. In 1973, The NFL Today began originating from CBS' New York City studios; the program also began to include reports from stadiums around the country, however it continued to be pre-recorded in advance before each week's game day.
In 1974, CBS abandoned the pre-recorded NFL Today broadcast and its short-form wrap-up show, Pro Football Report, for a live, wraparound style program titled The NFL on CBS. It would start a half-hour prior to kickoff of either the singleheader or doubleheader telecast (12:30, 1:30 or 3:30 p.m. Eastern Time). On September 15, 1974, the revamped program debuted with a new three-segment format: the first segment featured highlights of the day's games and commentary, special features shot during the week were broadcast during the second segment, and the third segment covered the day's sports news, including scores and highlights at halftime. The program's hosts were Jack Whitaker (who was brought into the studio after quite a few years serving as a play-by-play announcer for the network's NFL broadcasts) and Lee Leonard.
The program broke ground in a number of ways: it was the first live pre-game show, the first to show halftime highlights of other games televised by CBS, and the first to wrap-up as a post-game show. CBS also began referring its stadium studios or its pre-game set, previously known as "CBS Control," as the "CBS Sports Center". The program would also no longer feature a third member of the on-air crew stationed at CBS Control to provide scores, halftime information and – time permitting – post-game interviews, a position often held by Dick Stockton during his early days at the network.
Musburger and Cross (1975–1989)
The program reinstated its previous NFL Today title on September 21, 1975, with former WBBM-TV and KNXT sportscaster/anchorman Brent Musburger (previously a play-by-play announcer for CBS) serving as host, former NFL player Irv Cross as an analyst, and former Miss America Phyllis George as one of the reporters. That year, the program won 13 Emmy Awards. Sports bookie Jimmy Snyder, nicknamed "The Greek," joined the program in 1976. Jack Whitaker also contributed to the program as an occasional reporter and essayist during this period. It was during this period that The NFL Today began an 18-year run as the highest-rated program in its time slot, lasting until the network lost the broadcast rights to the NFL in 1994, the longest consecutive run for a television program in a consistent time slot.
By this time, the program began the complex process of producing three separate live pre-game, halftime and postgame programs for 1:00 p.m., 2:00 p.m. (through 1981) and 4:00 p.m. (Eastern Time) games. Also for the first time, signature musical pieces are produced for NFL coverage. The show's signature theme was "Horizontal Hold," a piece by Jan Stoeckart (recorded under his pseudonym of Jack Trombey). The NFL Today was among the recipients of the Sports Emmy Awards in its inaugural event in 1979.
Phyllis George was replaced by former Miss Ohio USA Jayne Kennedy beginning with the 1978 season, before George returned to the program for the 1980 season. George was replaced on the program by Charlsie Cantey midway into the 1983 season, after going on maternity leave, with George ultimately departing the program outright. Jimmy Snyder was dismissed by CBS Sports on January 16, 1988, one day after making comments about racial differences among NFL players on Martin Luther King, Jr. Day. Musburger announced Snyder's dismissal on The NFL Today prior to the Minnesota Vikings-Washington Redskins NFC championship game the next day.
Gumbel and Bradshaw (1990–1993)
After the 1989 NFL season, Musburger was abruptly fired on April 1, 1990 following a power shift at CBS, while Cross was demoted to the position of game analyst. They were replaced by former ESPN football analyst and WFAN morning host Greg Gumbel (brother of then-Today co-host Bryant Gumbel), legendary former Pittsburgh Steelers quarterback Terry Bradshaw and longtime sportswriter Lesley Visser (then the wife of CBS announcer Dick Stockton), bringing a female reporter back to The NFL Today for the first time since Super Bowl XVIII.
On December 18, 1993, the National Football League awarded Fox a four-year contract (worth US$1.58 billion) for the broadcast television rights to the National Football Conference, allowing that network to carry regular season and playoff games from the conference starting with the 1994 season. The deal stripped CBS of National Football League telecasts following the 1993 season after 38 years; as a result, The NFL Today ended its original run and CBS aired its final NFC telecasts on January 23, 1994.
After CBS lost the NFL rights, Greg Gumbel went over to NBC Sports, Terry Bradshaw left to become an analyst for Fox's new pre-game show Fox NFL Sunday and Lesley Visser joined ABC as a sideline reporter for Monday Night Football; Gumbel and Visser would eventually return to CBS.
CBS reacquires rights (1998–present)
The NFL Today made its return to CBS in 1998, after the network signed a contract with the NFL to acquire the broadcast rights to televise games from the American Football Conference (AFC) effective with that year's NFL season, taking over the rights from NBC.
Under Jim Nantz (1998–2003)
In the months before CBS began its AFC broadcast contract, former NFL Today host Greg Gumbel rejoined CBS from serve as the lead play-by-play announcer for the NFL game; while Jim Nantz was named as the studio host for The NFL Today (incidentally, during the 1993 season, Nantz filled in for predecessor Gumbel on the program, as the latter was helming the broadcast team for CBS' coverage of the American League Championship Series alongside Jim Kaat). Newcomer Bonnie Bernstein joined CBS as a reporter for The NFL Today, before being moved to a sideline reporting role for the 1999 season. Bernstein would eventually return to the show in 2004, before leaving again in 2005.
The NFL Today returned on September 6, 1998, 1,687 days since the program's last broadcast under the previous NFL contract, with Nantz welcoming back viewers to CBS for its coverage of the National Football League. In addition to Nantz as host, the relaunched program's original lineup of studio analysts consisted of Marcus Allen, Brent Jones and George Seifert. All three were let go following the 1998 season, with Craig James (a former studio analyst for CBS' College Football Today pre-game show), Randy Cross (a former color commentator for CBS and NBC) and Jerry Glanville (a former analyst for Fox NFL Sunday) joining lone holdover Nantz on the pre-game show the next season.
During this time, the program introduced new segments such as Chalk Talk (in which commentators and program guests discuss team strategies), and Outside the Huddle (featuring commentary mocking about people around the NFL provided by PUNT TV pregame host "Thurston Long," a computer-animated character that was developed by animators of Scripted Improv Media, Synergistix Media and Viacom – which acquired CBS – with the help of animators and animation software of face2face, a joint venture of Lucent Technologies and other investors). Outside the Huddle would later be dropped after Viacom decided to split itself into two companies – CBS Corporation (a restructuring of the original Viacom, which retained CBS, among other assets that included Showtime Networks and UPN) and a new company with the Viacom name (which acquired assets including Paramount Pictures and MTV Networks).
Lesley Visser returned to CBS Sports/The NFL Today for the 2000 season after a six-year hiatus, serving as a feature reporter for the program. Visser left The NFL Today in 2004 to work as the lead reporter for top NFL games. She returned to the program two years later in 2006, and remains as lead reporter to this day. Also during the 2000 season, former Chicago Bears coach Mike Ditka joined the program as an analyst; Deion Sanders was added as an analyst in 2001.
For the 2001 NFL season, the program moved part-time from the CBS Broadcast Center to a new outdoor studio on the site of the General Motors Building, on 5th Avenue and 59th Street in Manhattan. The set, which was used during the fall, was set up on Sunday mornings at a plaza in the area near the building that would later become the reflecting glass structure of the Apple Store, next to the southeast corner of Central Park. During the winter, The NFL Today was broadcast indoors from Studio 43 at the CBS Broadcast Center.
The program was rebooted again after the 2001 season with Dan Marino and Boomer Esiason joining Nantz, Sanders and Ditka. Sanders left the broadcast team after Super Bowl XXXVIII to return to the NFL, playing for the Baltimore Ravens until 2004. Nantz would follow shortly thereafter, being promoted to lead play-by-play broadcaster.
At the start of the 2003 regular season, CBS Sports introduced Posthumus Zone as the new theme music for The NFL Today and for the network's NFL game telecasts. The song was composed by Los Angeles electronica group E.S. Posthumus, so named because it composes songs that have no-longer-existing ancient cities as a motif. In 2006, Posthumus Zone and a remixed version titled Rise to Glory were included as tracks on the group's second CD release, Rise to Glory. The song Rise to Glory was also featured on The NFL Today and on CBS' NFL broadcasts during the 2005 season.
Second tenure of Greg Gumbel (2004–2005)
With Nantz moving to the lead broadcast team alongside Phil Simms, Gumbel returned to the studio to replace him on The NFL Today. Shannon Sharpe also joined the team to replace Sanders as an analyst. Sharpe's critics said that his broadcasting skills were hurt by his poor grammar and enunciation of words (Sharpe has a very noticeable lisp and drawl). This was parodied in a satirical article in The Onion with the headline, "CBS Producers Ask Shannon Sharpe To Use At Least 3 Real Words Per Sentence."
The outdoor set was abandoned for the 2005 season, with The NFL Today broadcasting from Studio 43 for the entire season. The following season (2006), The NFL Today began broadcasting in high definition; the program introduced a new HD-ready set at Studio 43 with the conversion.
Under James Brown (2006–present)
On February 6, 2006, CBS Sports announced the return of James Brown, who left CBS eleven years earlier to become studio host of Fox NFL Sunday, to the network as the host of The NFL Today beginning with the 2006 NFL season. Greg Gumbel moved back to play-by-play duties, teaming with Dan Dierdorf as part of its secondary announcing team, replacing Dick Enberg.
Lesley Visser returned to The NFL Today after a two-year hiatus in her previous role as feature reporter, a position she continues to hold to this day; meanwhile, Bonnie Bernstein left the network to pursue other broadcasting opportunities. Aside from Visser returning to the show, Sam Ryan joined CBS Sports in June 2006, as a reporter for The NFL Today; Ryan left the network after the 2010 NFL season. In 2007, CBS added a fifth member to its studio analyst table by adding then-recently retired head coach Bill Cowher.
In 2012, following the murder-suicide of Kansas City Chiefs linebacker Jovan Belcher and his girlfriend, Brown digressed on the program about the role that men needed to take in the fight against domestic violence. He accused the league's players of letting the NFL's reputation on domestic violence go unchanged.
Beginning with the 2013 season, The NFL Today, along with all other CBS Sports presentations, switched to a 16:9 widescreen presentation that extended or placed graphics outside of the 4:3 safe area, with the network requiring cable television providers to use the #10 Active Format Description tag to present the broadcasts in a letterboxed format for viewers watching a CBS station's standard definition feed.
On February 5, 2014, the NFL announced that a deal with CBS to broadcast Thursday night games during the first eight weeks of the NFL season games beginning the following season in simulcast with NFL Network, with the remainder airing on NFL Network exclusively. With the addition of the package, CBS announced that it would produce an additional NFL Today broadcast for the games, which would be broadcast from the site of each week's game; both the Thursday and Sunday broadcasts would feature Brown and Cowher, with Deion Sanders returning to the program as an analyst for the Thursday editions, while Esiason, Gonzalez and Scott would remain on the Sunday broadcasts.
During the first Thursday edition of The NFL Today on September 11, 2014, in the wake of the domestic violence controversy involving Baltimore Ravens running back Ray Rice, Brown spoke via satellite to CBS News anchor Scott Pelley and spoke face-to-face with CBS News correspondent Norah O'Donnell, who had interviewed NFL Commissioner Roger Goodell days before. Baltimore Ravens owner Steve Bisciotti also appeared in a taped interview with Brown. During the pre-game, Brown updated his 2012 digression about domestic violence, wondering why in the two years since his initial commentary, that nothing had been done to change the problem, and how the problem had actually become worse.
On September 13, 2015 (the first time CBS had aired a Week 1 doubleheader since the NFL returned to the network 17 years earlier), The NFL Today debuted an entirely new set at Studio 43, replacing the previous set that had been used since 2006.
On September 11, 2016, the The NFL Today debuted a new program logo, replacing a variation of the previous logo used since the 2006 NFL season.
The Super Bowl Today
The Super Bowl Today is a triennial edition of the NFL Today, which is broadcast on Super Bowl Sunday during years when CBS has the rights to televise the Super Bowl, generally from the site of that year's game.
Studio hosts and analysts
- NFL on television
- American Football Conference
- NFL on CBS
- Fox NFL Sunday
- The NFL on NBC Pregame Show
- List of programs broadcast by CBS
- . CBS Sportsline. August 21, 2007 http://cbs.sportsline.com/cbssports/nfltoday/story/10311671. Retrieved October 3, 2012.
Similar to today's NFL TODAY show, which has a segment during the last 10 minutes of the show called "First to the Field" featuring the current NFL ON CBS broadcast teams commenting on news and players surrounding their respective games, 1964's program originated live and on videotape at the playing fields where the games were being played and from special television studios at each stadium. The show was broadcast regionally to the same area carrying the game that followedMissing or empty
- . CBS Sportsline. August 21, 2007 http://cbs.sportsline.com/cbssports/nfltoday/story/10311671. Retrieved October 3, 2012.
September 9, 1990: THE NFL TODAY kicks off with a new talent lineup of Greg Gumbel, Terry Bradshaw, Pat O'Brien and Lesley Visser. The show also boasts a new state-of-the-art set that includes a 360-degree, two-story, largely mobile set; 174 televisions, separate program islands for various studio segments, neon lights, staircase, 24 motion message panels and two 43-inch television screensMissing or empty
- Steve Wulf (December 27, 1993). "Out Foxed: Rupert Murdoch's upstart network snatched the NFL from CBS in a coup that will change the face of televised sports". Sports Illustrated. Retrieved April 18, 2012.
- "NBC Gets Final N.F.L. Contract While CBS Gets Its Sundays Off". The New York Times. December 21, 1993. Retrieved June 22, 2012.
- Milton Kent (September 4, 1998). "CBS mood positively 'electric' after reconnecting with NFL Intercepting AFC games caps network's comeback from rights turnover in '94". Baltimore Sun. Retrieved June 22, 2012.
- "CBS Sports Press Releases - CBSSports.com". Sportsline.com. Retrieved October 3, 2012.
- "The NFL Today". CBS Sportsline. August 21, 2007. Retrieved October 3, 2012.
September 2000: THE NFL TODAY studio show moves from the CBS Broadcast Center to a new indoor-outdoor studio located in the GM Building on Fifth Avenue in New York City
- "Map of 767 5th Ave". Google Maps. October 1, 1970. Retrieved October 3, 2012.
- "West of Central Park (524 W 57th St)". Google Maps. October 1, 1970. Retrieved October 3, 2012.
- "CBS Producers Ask Shannon Sharpe To Use At Least 3 Real Words Per Sentence". Onion Sports Network. The Onion. January 19, 2010. Retrieved October 3, 2012.
- Nate Davis (February 18, 2014). "CBS hires Tony Gonzalez, parts with two Hall-of-Fame analysts". USA Today. Retrieved February 18, 2014.
- "CBS to broadcast eight Thursday night football games in 2014". CBS Sports. February 5, 2014.
- "CBS to broadcast NFL games on Thursday in 2014". USA Today. February 5, 2014.
- "January 18, 1976: CBS broadcasts Super Bowl X with a new 90-minute pre-game - SUPER BOWL SUNDAY SPECIAL". CBS Sportsline. August 21, 2007. Retrieved October 3, 2012.
- "January 22, 1984: For the first time, THE SUPER BOWL TODAY devotes two hours to pre-game coverage, with 11 broadcasters, 13 feature and remote producers and four directors". CBS Sportsline. August 21, 2007. Retrieved October 3, 2012.
- NFL Today - CBS SportsLine.com
- Schedules - CBS SportsLine.com
- The NFL Today weekly transcripts 2004: Wk 1|2|3|4|5|6|7|8|9|10|11|12|13|14|15|16|17|Wild Card
- The NFL Today marks 40th year
- History of Network NFL Pre-Game shows