The Meatrix
| The Meatrix | |
|---|---|
|
Promotional poster for The Meatrix | |
| Directed by | Louis Fox |
| Produced by |
Free Range Graphics GRACE |
| Written by |
Louis Fox Jonah Sachs |
| Starring | Louis Fox |
| Music by | Louis Fox |
Production company | |
Release dates | November 3, 2003 |
Running time | 4 minutes |
| Country | United States |
| Language | English |
The Meatrix is a short flash animation critical of factory farming and industrial agricultural practices.[1] It has been translated into more than 30 languages and watched by more than 30 million people.[2] It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE Communications Foundation, and two sequels were released in 2006,[3] titled The Meatrix II: Revolting, and The Meatrix II ½.
Plot
In a dark satire of The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity.[4][5] The animated short aims to encourage consumers to purchase organic food products and free-range meats.[6][7][8]
Awards
The Meatrix has won a number of awards,[9][10] including a 2005 Webby and the Annecy 2004 Netsurfers Award for Short Films. Free Range Studios claims that over 15 million people have viewed The Meatrix,[11][12] and it has been translated, either dubbed or subtitled, into a total of 39 languages besides English.[13] The Meatrix and its two sequels can be found as bonus material on the DVD for Fast Food Nation.
References
- ↑ Enter The Meatrix Organic Consumers Association
- ↑ "About The Meatrix". The Meatrix. Retrieved 17 November 2010.
- ↑ "Media That Matters Film Festival: Films". Mediathatmattersfest.org. Retrieved 2009-07-17.
- ↑ Fog, Klaus; Budtz, Christian; Yakaboylu, Baris (2005). Storytelling: Branding In Practice. Springer. p. 167. ISBN 978-3-540-23501-9.
- ↑ Innovative Spoof Wins Internet "Academy Award" sustainabletable.org
- ↑ "Step Into the Meatrix — Plenty Magazine". Plentymag.com. 2008-02-26. Retrieved 2009-07-17.
- ↑ "Watch The Meatrix : Planet Green". Planetgreen.discovery.com. Retrieved 2009-07-17.
- ↑ "Meatrix 2". Animalliberationfront.com. 2003-11-06. Retrieved 2009-07-17.
- ↑ "Film Festivals and Awards". The Meatrix. Retrieved 2009-07-17.
- ↑ The Meatrix - ¿quieres conocer la verdad, Leo? - LaCestaOrganica.com (Spanish)
- ↑ "News". The Meatrix. Retrieved 2009-07-17.
- ↑ "Ecology TV | The Meatrix". Ecology.com. Retrieved 2009-07-17.
- ↑ "International". The Meatrix. Retrieved 2009-07-17.