Terry's Chocolate Orange

Terry's Chocolate Orange
Product type Confection
Owner Mondelēz International
Country York, England
Introduced 1932
Markets Worldwide
Previous owners Terry's
Kraft General Foods
Kraft Foods

Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at the Chocolate Works factory in York, England, and made by Mondelēz International since 2012.


Main article: Terry's

The company opened the Art Deco-style factory The Chocolate Works in 1926, and began launching new products.[1] These included the Desert Chocolate Apple (1926), Terry's All Gold (1931) and the Chocolate Orange (1932). [2] At the onset of World War II, confectionery production was immediately halted. The factory was taken over by F Hills and Sons of Manchester as a shadow factory, to manufacture and repair aircraft propeller blades. With the factory handed back to the company post war, production was difficult due to continued rationing in the United Kingdom, and limited imports of raw cocoa. As a result, in 1954 production of the chocolate apple was phased out in favour of increased production of the chocolate orange.[1]

In the North American market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.

Since 2005 and the closure of the Terry factory in York, United Kingdom, Chocolate Orange products have been manufactured near Jankowice, Poland.[3] However, Terry's Chocolate Orange is not available in Polish shops.

In 1979, Terry's launched the Chocolate Lemon, but it was withdrawn three years later.[2]


Terry's Chocolate Orange Bar, a chocolate bar version of the Chocolate Orange

The Terry's Chocolate Orange comprises an orange-shaped ball of chocolate mixed with orange oil, divided into 20 "segments", similar to a real orange, and wrapped in orange-skin patterned foil. When packaged, the segments are stuck together firmly in the centre; therefore, prior to unwrapping, the ball is traditionally tapped severely on a hard surface to cause the segments to separate from each other (dubbed "Tap and Unwrap" or "Whack and Unwrap").

As a side-note, the pieces of Terry's Chocolate Orange are mathematically not segments. They should be mathematically described as "wedges".


The Chocolate Orange brand has seen spin-off products, currently including:


The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around Christmas. At one time it was estimated that the Chocolate Orange was found in a tenth of British Christmas stockings.[4] Actress Dawn French has fronted numerous campaigns for the brand, often in a posed scene of defending and hiding "her" Chocolate Orange from others. Famous marketing phrases include:

More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown theme tune). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".

Product range

A "tapped and unwrapped" Terry's Chocolate Orange

Changes to product weight in 2016

In 2016 (May 29) the UK product size was changed from 175g down to 157g.

The current Guinness World Record holder for the fastest time to eat a Terry's Chocolate Orange, Adrian Blake , has said that the decision to shrink the chocolate orange would not only harm the experience of enjoying the product, but also make future challenges to his achievement unfair.


  1. 1 2 "The Chocolate Works". NeolithicSea.co.uk. Retrieved 2012-06-27.
  2. 1 2 3 4 "Terry's Confections (Courtesy of Kraft Foods Archives)". docslide.us. Retrieved 2016-01-07.
  3. Delgado, Martin. "How long before Cadbury's chocolate is made in this Polish factory?". London: Mail Online. Retrieved 2012-10-13.
  4. "Chocolate history". VisitYork.org. Retrieved 2012-06-27.

External links

This article is issued from Wikipedia - version of the 12/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.