Media of Romania

The media of Romania refers to mass media outlets based in the Republic of Romania. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related revenues. The Constitution of Romania guarantees freedom of speech. As a country in transition, the Romanian media system is under transformation.

Reporters Without Borders ranks Romania 42nd in its Worldwide Press Freedom Index, from 2013.[1] Freedom House ranked it as "partly free" in 2014.[2]


Romania's newspaper market thrived after the 1989 revolution, but many newspapers subsequently closed because of rising costs. Most households in Bucharest have cable TV. There are hundreds of cable distributors offering access to Romanian, European and other stations.

According to, in 2004 there were:[3]

Legislative framework

The 2003 Constitution of Romania upholds freedom of expression and prohibits censorship. The Constitution also states that “Freedom of the press also involves the free setting up of publications,” and that “No publication shall be suppressed,”, establishes free access to information and the autonomy of the public radio and TV.[4]

No specific Press Law is in force in Romania.[4] Hate speech is forbidden when it insults state symbols or religion, and when it promotes fascist or racist ideologies. Small fines are imposed: in 2014, the president Traian Basescu was fined for an anti-Roma comment, and a Facebook user was also fined after he had posted a Nazi slogan that was then quoted by a local newspaper. [2]

In 2007 the media rights body Reporters Without Borders praised reforms to the criminal code; journalists can no longer be jailed on defamation charges. Defamation was decriminalised in 2010 by a Supreme Court ruling, but this was later overturned by a 2013 Constitutional Court decision. Civil defamation lawsuits often target journalists.[2]

Freedom of access to information is guaranteed by the Constitution and by a specific law (Law on Free Access to Information of Public Interest, adopted in 2001). Public bodies are required to release information to the public, and journalists are afforded special privileges to obtain them faster.[4] Yet, access to public information is less and less used by journalists, who do not have resources to invest in investigative reporting while faced with severe economic conditions in the media sector in the country. Cases of officials obstructing access to information have been reported.[2]

Status and self-regulation of journalists

Journalists have opposed initiatives for a Law on the Press, fearing that it would impose restrictions rather than granting freedoms.[5] A 2009 study by CIJ, ActiveWatch and IMAS (The Institute for Marketing and Polls) reports that most journalists say that professional norms are not respected, mostly due to political and business pressures.[6]

The Romanian Press Club has an Ethics Code and a Council of Honour to inquire journalists and media outlets found in breach of professional norms - although its decisions have often been criticised as arbitrary. The Convention of Media Organisations (COM) also adopted a deontological code; COM-member organisations have developed self-regulation guidelines for an increased accountability in the Romanian media. A "Unique Code" was issued in October 2009 by COM, MediaSind trade union and the Association of Journalists in Romania, to be adopted for the whole profession.[5]

Among the broadcast media, regulation is managed by the National Broadcasting Council (Consiliul National al Audiovizualului), issuing warnings and fines for non lack of fairness and accuracy, as well as forcing media to display public acknowledgements for promoting indecent language and behaviour.[5]

Journalists in Romania have to deal with job insecurity due to low and delayed salaries, as well as commercial and political pressures from media owners and advertisers. Collective labour contracts for the mass media sector expired in early 2014. Reporters in Romania also often face verbal abuse, intimidation, and occasionally even physical aggressions.Stefan Mako, reporter for the online news portal Casa Jurnalistului was detained and beaten by police in November 2014 after he had recorded them arresting another man. The journalists were also attacked by protesters in August 2014.[2]

Media outlets

Romania has one of the most dynamic media markets in southeastern Europe. TV is the medium of choice for most Romanians. State-owned TVR and the private stations Pro TV and Antena 1 command the lion's share of viewing, however there is a large number of smaller, private stations, some of them part of local networks. The state broadcaster, TVR, operates a second national network, TVR 2, and a pan-European satellite channel. Pay TV channels have a smaller but significant audience.

The public television company Televiziunea Română and the public radio Societatea Română de Radiodifuziune cover all the country and have also international programs. The state also owns a public news agency ROMPRES. The private media is grouped in media companies such as Intact Media Group, Media Pro, Realitatea-Caţavencu, Ringier, SBS Broadcasting Group, Centrul Naţional Media and other smaller independent companies. Cable television is widely available in almost all localities, and some have even adopted digital television. It offers besides the national channels a great number of international and specialized channels. FM stations cover most cities and most of them belong to national radio networks. Overall readership of most newspapers is slowly declining due to increasing competition from television and the Internet. Tabloids and sport newspapers are among the most read national newspapers. In every large city there is at least one local newspaper, which usually covers the rest of the county. An Audit Bureau of Circulations was established in 1998 and today represents a large number of publications.

The parliamentary majority controls appointments in the leadership of the public broadcaster Televiziunea Română, thus ensuring a constant pro-governmental bias. In the private sector, owners' interests in other economic sectors usually define the editorial line of the media.[2]

The print sector has suffered heavily from the economic crisis, and the TV sector is also facing contraction. Few media are profitable, and they increasingly depend on advertising. The distribution of public advertising funds is politicised, and that of advertising funds from the European Union (the biggest advertisement buyer) has not been transparent in the wake of the 2014 Romanian presidential election. Ownership structure of Romanian media is often obfuscated through intermediaries. Foreign media have a presence in the country but have recently scaled it down[2]

The Romanian print press market is rich and diversified. The National Institute of Statistics (NIS) counted up to 300 newspaper publishers in 2007, of which 159 dailies, and over 350 magazine publishers. 300 of them are audited by the Romanian Audit Bureau of Circulation (BRAT), hence gaining in credibility and advertising revenues.[7]

The quality segment includes title such as Adevarul, Gandul (MediaPro), Evenimentul zilei (Ringier), Romania libera (WAZ/Dan Adamescu), Jurnalul National (Intact). Their circulation numbers remain low in relation to popular tabloids such as Click (Adevarul Holding), that in 2009 distributed 236,000 copies (more than all the quality press combined), Can Can or Libertatea (Ringier). Sport newspapers include Gazeta Sporturilor, owned by Intact, and ProSport, belonging to MediaPro. Business dailies include Ziarul Financiar, published by MediaPro, Business Standard (Realitatea-Catavencu) and Financiarul (Intact).[7]

Local newspapers are usually not backed by big investors, and thus remain vulnerable to political and commercial pressures. The main ones include Gazeta de Sud in Craiova, Tribuna in Sibiu, Ziarul in Iasi, Viata libera in Galati and Transilvania Expres in Brasov. Readership has been in decline, among lacking professionalisation and poor distribution.[7]

Magazines are a thriving segment. Some are spin-offs of popular newspapers, such as Libertatea or Click. Women's weeklies, TV guides and business weeklies (Business Magazin, Money Express, Saptamana financiara, Capital) also make good revenues. Glossy magazines and international franchises complete the scene. Academia Catavencu is a cult satirical weekly.[7]

Radio broadcasting

The first private radio stations appeared in 1990; there are now more than 100 of them. State-run Radio Romania operates four national networks and regional and local stations. BBC World Service is available on 88 FM in the capital, and is relayed in Timișoara (93.9), Sibiu (88.4) and Constanta (96.9).

Private FM stations dominate the market in Romania, with more than 700 licenses from the National Broadcasting Council by 2009. Two networks achieved national ccoverage: Europa FM (owned by the French group Lagardere) and Info Pro (CME). The most popular private networks are Radio Zu (Intact), Radio 21 (Lagardere), ProFM (CME), Kiss FM (ProSiebenSat1), relying mostly on advertisement revenues, and broadcasting musical hits, entertainment, and short news bulletins.[8]

The public company Radio România manages five national stations: Radio România Actualităţi (news), Radio România Cultural (culture and arts), Radio România Muzical (music), Radio Antena Satelor (farming and rural communities), and Radio 3Net - "Florian Pittiş" (a youth station broadcasting online). It also holds an international station (Radio Romania International) and a regional network of 12 stations (Radio România Regional), including Radio Iași and Radio Cluj. Radio România also includes the news agency Rador, a publishing house, a radio theatre production department, several orchestras and choirs.[8]

Television broadcasting

Main article: Television in Romania

Television is the most popular entertainment media in Romania, and it gathers two thirds of all advertising funds (337 million euro in 2008). The National Study of TV Audience has registered almost 50 TV stations distributed nationwide, including general audience and specialised channels.[9]

Romanian television is dominated by a small number of corporations, owning multiple TV channels as well as radio stations, newspapers and media agencies. Their television business is structured around a flagship channel and a number of smaller specialized, niche channels. The biggest corporations of this kind are:

There are many localized or franchised international channels (such as HBO, MTV, Cinemax, AXN, Cartoon Network). Furthermore, there are a few independent and local broadcasters.

The TV public service broadcaster is Televiziunea Română, with five channels (TVR 1, TVR 2, TVR 3 with a regional focus, TVR Cultural and TVR Info). TVRi is the international channel. TVR also hosts regional stations based in Timisoara, Cluj, Targu Mures, Craiova and Iasi. TVR usually is slammed for being politicised (its president and board are nominated by the parliamentary majority) and for being based on a hybrid financing system, drawing from the state budget, a special TV tax, and advertising too. Civil society pressures to achieve depoliticisation of TVR have not yet been fruitful[9]

Two private stations, Pro TV (owned by the Bermuda-based Central European Media Enterprises) and Antena 1 (owned by Dan Voiculescu's daughter), are market leaders, sharing about 32% of the market, with public television in the third place. A feature of Romanian Television after 2000 was the boom of specialized channels.

Television broadcasts and cable television, frequency allocations, content monitoring and license allocation are done by the National Audiovisual Council (Consiliul Naţional al Audiovizualului, CNA).

Romania has very high penetration rates for cable television in Europe, with over 79% of all households watching television through a CATV network in 2007.[10] The market is extremely dynamic, and dominated by two giant companies - Romanian based RCS&RDS and United States based UPC-Astral. Broadcast television is very limited because of the high penetration of cable. In the early 1990s, only two state owned TV channels were available, one only in about 20% of the country. Private TV channels were slow to appear, because of lack of experience and high start-up costs. In this environment, cable TV companies appeared and thrived, providing 15-20 foreign channels for a very low price. Many small, startup firms gradually grew, and coverage increased (coverage wars were frequent in the early period). However, this period soon ended, with consolidation around 1995-1996 with gentlemen agreements between larger companies over areas of control and pricing, with claims of monopoly abounding. This process of consolidation was completed around 2005-2006, when only two big suppliers of cable remained: UPC-Astral and RDS. Cable TV is now available in most of the country, including most rural areas. Satellite digital TV appeared in 2004.


Main article: Cinema of Romania

Cinema is one of the least popular forms of entertainment in Romania, and over 100 cinema theatres have closed down since 1989. Romania has the lowest number of cinema goers in Europe. 75 active cinemas were counted in 2008 (down from 155 in 2004), more than half being outdated theatres owned by the public company Romaniafilm. New multiplex cinemas have been opening in shopping malls, including Hollywood Multiplex, Movieplex Cinema, and Cinema City Romania. Over 85% of tickets are for US blockbusters, with only 3.6% in 2008 for domestic Romanian film productions.[11]


Romania has rapidly improving domestic and international services, especially in wireless telephony. The domestic network offers good, modern services in urban areas; 98% of telephone network is automatic while 71% is digitized; trunk network is mostly fiber-optic cable and radio relay; about 80% of exchange capacity is digital. Roughly 3,300 villages have outdated or no service.

International service data:

The combined (fixed+mobile) telephone penetration rate is 108.3%.

Land lines

There are 4,106,000 main lines in use (June 2007).[12] Romtelecom (owned by the Greek company OTE and the Romanian state) is the dominant fixed line provider (around 80% of the market share) and the only POTS provider. Other providers are RCS&RDS and UPC Romania.


The penetration rate of mobile telephony exceeded 100 percent in 2007 and reached 126 percent in 2008.[13]

There were 22.600.000 SIM cards active by December 2013.[14] There are three GSM cellular networks (Orange, Vodafone and Cosmote) covering more than 85% of the territory (about 98% of the population), one UMTS only (Digi.Mobil) as well as one CDMA2000 only network (Romtelecom). Five networks, meaning Vodafone, Orange, Digi.Mobil, Cosmote and Zapp also provide UMTS (3G) services. Vodafone, Orange, Digi.Mobil provides voice and data services over their UMTS (3G) networks, as long as Zapp provives only data services Cosmote provides voice and data services via Zapp UMTS network. Mobile telephony had an 108% penetration rate in March 2008.[15]


Main article: Internet in Romania

In November 2008, the number of registered .ro domains was over 340,000, of which 315,000 were active. This represents an increase of 50% in a single year.[16]

Over 50% of the Romanian population used internet in 2014.[2]

Newspapers' websites are the main sources of information online.[17] Online-only news outlets (such as are more and more common, but they usually do not have the resources to produce original and quality journalistic contents.[2]

Media agencies

Trade unions

The largest federation of Romanian trade unions in the media sector is MediaSind, claiming around 9,000 members, of which 7,500 journalists. Most of Romania's 30,000 journalist remain unaffiliated. MediaSind has negotiated with the employers' organisations the collective contract, binding for the entire profession, although this is often not respected in practice. It also supported journalists in legal cases against arbitrary dismissals and mistreatment.[25] Several journalists' associations exist, including The Association of Journalists in Romania, formed by 70 prominent Bucarest-based journalists.

The Romanian Press Club gathers the owners and managers of media outlets, pushing the interests of the media organisations. Local publishers are grouped into the Ownership Association of Local Publishers (APEL).[25]

NGOs dealing with the media sector take part in the umbrella organisation called the Convention of Media Organisations (Conventia Organizatiilor de Media – COM). Its most active members are the Center for Independent Journalism, and ActiveWatch—The Media Monitoring Agency, both dealing with training and advocacy to improve the quality of journalism in Romania.[25]

Regulatory authorities

Print and online media have no particular regulatory authority. The Culture and Mass Media Committees of the two chambers of Parliament are competent on the issue but do not exercise monitoring and control.[26]

Television broadcasts and cable television, frequency allocations, content monitoring and license allocation are done by the National Audiovisual Council (Consiliul Naţional al Audiovizualului, CNA). The CNA is the main regulatory authority for the broadcast media in Romania, being the guardian of public interest. It is tasked with the implementation of the Audiovisual Law and of all by-laws, including the Code of Regulations for the Broadcasting Content, and it isues recommendations and instructions. The CNA is composed of 11 members, appointed for six years: three by each Chamber of Parliament, two by the President of Romania, and three by the government; all have to be confirmed by the Parliament.[26] The appointments to its board are politicised, and the body thus often acts in a biased and ineffective way.[2]

The National Authority for Communications (ANCOM) is the regulatory body for the TLC market, setting and enforcing market rules.[26]

The National Cinematography Centre (Centrul National al Cinematografiei – CNC), part of the Ministry of Culture, supervises the cinema industry and organises competitions to finance film projects.[26]

See also


  1. Press Freedom Index 2013 Archived February 15, 2013, at the Wayback Machine. Reporters Without Borders, Retrieved 20 September 2013
  2. 1 2 3 4 5 6 7 8 9 10 11 12 13 Freedom House, Romania, 2014
  3. "Romania". The Europa World Year Book. 2 (48 ed.). London and New York: Routledge. 2007. pp. 3734–3759.
  4. 1 2 3 Alexandru-Brădut Ulmanu, Romania #Media Legislation, EJC Media Landscapes, circa 2010
  5. 1 2 3 Alexandru-Brădut Ulmanu, Romania #Accountability systems, EJC Media Landscapes, circa 2010
  6. Autoreglementarea Presei in Romania (Press Self-reglementation in Romania), cercetare cantitativa (quantitative research), CJI, ActiveWatch, IMAS, October 2009.
  7. 1 2 3 4 Alexandru-Brădut Ulmanu, Romania #Print Media, EJC Media Landscapes, circa 2010
  8. 1 2 Alexandru-Brădut Ulmanu, Romania #Radio, EJC Media Landscapes, circa 2010
  9. 1 2 Alexandru-Brădut Ulmanu, Romania #Television, EJC Media Landscapes, circa 2010
  10. (Romanian) Ziarul Financiar, Romania are cea mai mare rata de penetrare a televiziunii prin cablu din Balcani (Romania has the highest penetration rates of cable TV in the Balkans)
  11. Alexandru-Brădut Ulmanu, Romania #Cinema, EJC Media Landscapes, circa 2010
  12. (Romanian) Hotnews, Romania are 19,5 milioane de utilizatori ai serviciilor de telefonie mobila (Romania has 19.5 millions mobile telephony users), October 10, 2007
  13. Alexandru-Brădut Ulmanu, Romania #Telecommunications, EJC Media Landscapes, circa 2010
  15. Rata de penetrare a telefoniei mobile, 108% - Business Standard
  17. Alexandru-Brădut Ulmanu, Romania #New Media, EJC Media Landscapes, circa 2010
  18. 1 2 3 4 5 Alexandru-Brădut Ulmanu, Romania #News Agencies, EJC Media Landscapes, circa 2010
  19. 1 2 3 Alexandru-Brădut Ulmanu, Romania #Trade Unions, EJC Media Landscapes, circa 2010
  20. 1 2 3 4 Alexandru-Brădut Ulmanu, Romania #Regulatory Authorities, EJC Media Landscapes, circa 2010
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