Paid survey

A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.


A paid survey is used to collect quantitative information about the participants' personal and economic habits set against their particular demographic.[1]

Legitimate surveys are usually unpaid (as with a Gallup poll) or incentivized. Surveys where the respondent must pay or purchase products to join a panel are generally scams, as are sites that disappear before paying the participants.[2] Legitimate surveys do not need credit card information from respondents.[3]

When a research company needs respondents from a demographic they cannot reach they can easily reach out to a worldwide or specialty panel. By offering a cash incentive to respondents in return for feedback these companies are able to quickly fill quotas and collect the information being sought by the client.[4]

See also


  1. "People Who Can Do Online Surveys". Online Surveys. Retrieved 2012-02-05.
  2. "The Real Deal About Online Survey Scams". Scambusters. Retrieved 2012-02-05.
  3. "How to Avoid Scam Survey Sites". SurveyCompare. Retrieved 2012-10-16.
  4. "Why Online Surveys Pay". Money Saving Expert. Retrieved 2012-10-16.
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