Sports Media 101

Sports Media 101 is an American digital media company based in New York that consists of a network of websites that cover professional and college level sports teams, including football, baseball, basketball, and hockey.^[1] The company, also known as SM101, specializes in creating sports news content on an individual team basis to satisfy the needs of obsessive sports fans who are constantly looking for the most up-to-date news stories.^[2]

Sports Media 101 also supports various charitable efforts, including the One Team For the Lights initiative.^[3]

History

Sports Media 101 was officially founded in 2011 by Dan Benton and Pieter Van Iperen.^[4] However, the company has been growing since 2004 when Giants101, the first and flagship site in the network, was launched.^[5]

Network Format

The network is divided into individual segments that each cover a specific major league or college level sports team such as Yankees101 for the New York Yankees,^[6] Knicks101 for the New York Knicks, Eagles101 for the Philadelphia Eagles, and Kings101 for the Los Angeles Kings. The article content is compiled from a constant stream of sports news coverage in a centralized location. This platform is an interactive space to enhance originality, customization and digital marketing offerings whereby users and partners experience an integrated digital media partnership through their own dedicated media arm.

Sponsorship Format

Sports Media 101 follows a unique sponsorship format in that each individual site within the network is corporate sponsored. The site and all of its social media accounts are cobranded for both the team site and corporate sponsor, allowing for consistent and daily exposure to the target audience without the use of banner advertising ^[7]

References