SportPesa

SportPesa
Private
Industry Online gambling
Founded 2014
Headquarters Nairobi, Kenya
Services Online betting
Owner Pevans East Africa Limited
Website https://www.sportpesa.com/

SportPesa, is a Kenya-based sports betting website[1] owned and operated by Pevans East Africa Limited.[2] The website is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act.[3]

Sponsorship

On 6 August 2015, SportPesa gained the naming rights to the Kenyan Premier League (KPL), signing a four-and-a-half-year deal with the KPL worth Ksh. 450 million (approx. US$4.36 million, £2.84 million or €3.87 million) to rename the league to the SportPesa Premier League.[4] As part of the sponsorship, a new trophy was revealed by SportPesa and the KPL on 30 October 2015. The trophy was manufactured in Italy, weighs 12 kg (26 lb) and is made of brass.[5]

On 30 June 2016, SportPesa signed a 5-year partnership with Football Kenya Federation (FKF) as the Federation's official betting partner. This deal made SportPesa the first official partners of FKF. [6]

On 6 February 2016, Arsenal Football Club announced SportPesa as its Official Betting Partner in Kenya.[7] The deal involved Arsenal sending coaches to hold training camps in Kenya.

On 25 July 2016, SportPesa announced a three-year sponsorship deal with UK football club Hull City.[8] This deal made history as it was the first time a Kenyan company was sponsoring a Premier League team. The deal is the largest in the club's history.[9] Later the same day, Hull City displayed its new home kit with black and amber vertical stripes, complemented by black shorts and amber socks.[10]

In addition to sponsorship, SportPesa also committed to upgrading City Stadium at a cost of Sh100 million (approx. US$1 million). This was due to the poor state of the stadium.[11]

Ownership

As of July 2016, the shareholders of Pevans East Africa Limited, that runs SportPesa, were:[12]

Pevans East Africa Limited Stock Ownership
Rank Name of OwnerPercentage Ownersh
1 Gene Grand 21
2 Guerassim Nikolov 21
3 Asenath Wachera Maina 21
4 Paul Wanderi Ndung'u 17
5 Ronald Kamwiko Karauri 6
6 Godfrey Sakwa 5
7 Valentina Nikolaeva Mineva 3
8 Robert Wanyoike Macharia 3
9 Ivan Kalpakchiev 2
10 Francis Waweru Kiarie 1
Total100

References

  1. Ochieng, Erick (3 February 2014). "Local fans to bet as new sports lottery is launched". East African Standard. Standard Media Group. Retrieved 31 July 2016.
  2. "Pevans East Africa Limited". Retrieved 31 July 2016.
  3. "SportPesa Homepage". Retrieved 31 July 2016.
  4. "SportPesa are new sponsors of Kenyan Premier League". Goal.com. 6 August 2015. Retrieved 9 October 2015.
  5. "New SportPesa Premier League trophy unveiled". Kenyan Premier League. 30 October 2015. Retrieved 31 October 2015.
  6. "FKF unveils Sportpesa as official sponsor/partner". Retrieved 21 July 2016.
  7. "Arsenal announce new partner in Kenya". Arsenal Football Club. 6 February 2016. Retrieved 31 July 2016.
  8. Aglionby, John (25 July 2016). "Kenya's SportPesa signs sponsorship deal with Hull City". Financial Times. The Financial Times Limited. Retrieved 31 July 2016.
  9. "Tigers Announce New Official Sponsor". Hull City A.F.C. 25 July 2016. Retrieved 25 July 2016.
  10. "Tigers Reveal 2016/17 Home Strip". Hull City A.F.C. 25 July 2016. Retrieved 25 July 2016.
  11. Otieno, O (5 March 2016). "REVEALED: Betting Company to renovate City Stadium". Goal.com. Retrieved 31 July 2016.
  12. HERBLING, David (29 July 2016). "The multinational club of millionaires behind SportPesa". Business Daily Africa. Nation Media Group. Retrieved 31 July 2016.
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