Sosyo

Sosyo Bottle

Sosyo is an Indian aerated drink, produced and marketed mainly in the western states of India; Gujarat, Maharashtra, Rajasthan and Madhya Pradesh. It is based in Surat.[1]

Sosyo is the product of the Swadeshi movement of Indian independence struggle. Mohsin Hajoori introduced Sosyo in 1927 in Surat, as an Indian option to the UK drink Vimto. Vimto was marketed in India since 1923 by Mohsin Hajoori.[2]

Originally Sosyo was called Whisky No, to attract alcoholics in the dry state of Gujarat, India. It was sealed with a marble in a factory in Salabatpura by Hajoori and Sons. The present name was derived from the Latin word 'Socious', since it became a social drink. The name 'Whisky No' was derived from the fact that Sosyo tastes like alcohol.[2]

Sosyo is a mixture of grape and apple cider with some ingredients imported from Germany and Italy.[2]

50 million bottles of Sosyo are consumed every year, mainly in Surat and parts of Gujarat and Maharashtra where bottling plants are located. It is exported as far as UAE, South Africa, New Zealand, UK and USA. The exported bottles are marked as ‘An Indian Drink’ with a tri-coloured backdrop.[2]

References

  1. ↑ "India's oldest fizzy drink Sosyo plans to become a national brand". timesofindia-economictimes. 19 August 2015. Retrieved 18 April 2016.
  2. 1 2 3 4 Khurana, Ashlesha (2009-03-01). "Sosyo: Gandhi-inspired drink close to whisky-rum cocktail!". The Times of India. Surat. Retrieved 2014-04-04.

External links

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