Sheila Lirio Marcelo

Sheila Lirio Marcelo

Marcelo in 2014
Born 1970 Philippines
Nationality American
Education Brent International School, Baguio
Alma mater Mount Holyoke College, Harvard Business School/Harvard Law School
Occupation Founder, Chairwoman & CEO
Known for Care.com, WomenUp.org
Awards Harvard Business School Alumni Achievement Award

Sheila Lirio Marcelo (born 1970) is a Filipino-American entrepreneur. She is the Founder, Chairwoman and CEO of Care.com, the world’s largest online destination for finding and managing family care.[1]

She is a Henry Crown Fellow with the Aspen Institute (Class of 2012)[2] and was named a Young Global Leader by the World Economic Forum in 2011.[3] Marcelo is the youngest recipient of the Harvard Business School Alumni Achievement Award (2014)[4] and received an honorary Doctorate of Humane Letters from her alma mater, Mount Holyoke College.[5]

Marcelo is an active Filipino-American philanthropist supporting Filipinos and Filipino-Americans and is on the Board of Trustees of the Philippine Development Foundation (formerly the Ayala Foundation[6]), a non-profit that works with the Philippine government on education, innovation and entrepreneurship initiatives.

Biography

Marcelo was born and raised in the Philippines, growing up in an entrepreneurial household that was involved in a number of businesses from coconut mills to mango and banana plantations to transportation and coal production.[7] Part of her early childhood was spent in Houston with her five siblings.[8] When Marcelo was 11, she attended Brent International School in Baguio.

She graduated magna cum laude from Mt. Holyoke College with a degree in Economics and received M.B.A. and J.D. degrees, with honors and the Dean’s Award from Harvard University.[9] It was during her undergraduate years at Mt. Holyoke that Marcelo had her first child, Ryan;[10] her second son, Adam, was born right after graduating from Harvard Business School.[11][12] While attending Harvard she also spent 30 hours a week on community activities, worked on several campus businesses and provided consulting services for the design of Harvard’s Spangler center.[13]

Prior to founding Care.com, she served as a consultant at Monitor Company,[14] Pyramid Research and Putnam, Hayes & Bartlett,[15] a teaching fellow at Harvard Business School,[16] Vice President of Product Management and Marketing at Upromise, an online service helping families save money for college, Vice President and General Manager of TheLadders.com, an online service helping people find jobs and entrepreneur-in-resident in the Bosto n office of Matrix Partners.[17]

She currently lives in Weston, Massachusetts with her husband and two sons.[18][19]

Founder of Care.com

Marcelo’s initial care challenge came after she had her first child, Ryan.[20] She was a college student and immigrant, and didn't have family nearby as a support system.[21] While helping care for her second baby boy, her father suffered a heart attack and she struggled to find care for him, as well as child care for her two sons.[22] Marcelo realized there was a need in the market to help families find care. She waited five years to launch a startup because she wanted to get more operational and managerial experience and make sure her family was ready.[23]

Care.com, founded in 2006, addresses the unique care needs that each family faces through every stage of their lives - helping them select child care, senior care, special needs care, tutoring, pet care, housekeeping and more. The site includes prescreened profiles, monitored messaging, access to background checks, recorded references and educational information on the interviewing process.[24]

The company went public January 24, 2014.[25] From its founding in 2006 through August 2012, Care.com had raised more than $111 million in venture capital from investors, including LinkedIn founder Reid Hoffman.[26] Marcelo is one of the few female technology entrepreneurs to raise more than $35 million in venture capital funding.[27] Today the site has more than 17.8 million members, spanning 16 countries.[28]

Accomplishments

External video
PandoMonthly Fireside Chat with Sheila Lirio Marcelo

Marcelo has appeared on several prominent news shows including NBC’s Today Show, CBS’s The Early Show and ABC News Now and in media outlets such as Forbes, Bloomberg and CNBC.com.[29]

She was named one of the top 40 entrepreneurs under 40 years of age by the Boston Business Journal (2009),[30] one of the 10 most powerful women entrepreneurs by Fortune Magazine (2009),[31] one of the 10 most powerful women in Boston Tech by The Boston Globe,[32] to The Aspen Institute’s 2012 Class of Henry Crown Fellows,[33] a "Tech Luminary Innovation All-Star" by the Boston Business Journal (2012),[34] and one of The Boston Globe's 100 Innovators of 2013.[35] In 2010, she received the Ernst & Young Entrepreneur of the Year Award.[36] In 2011, Marcelo was awarded a Marshall Memorial Fellowship and named as a Young Global Leader by the World Economic Forum.[37] In 2013, she was inducted into the Academy of Women Achievers by the YMCA.[38]) In 2014, Marcelo received the prestigious Harvard Business School alumni award, "for her achievements as founder, chairwoman and CEO of Care.com". She is the second Filipino alum, after Jaime Zobel De Ayala,[39] to be honored with this award.[40][41] Also in 2014, she was bestowed one of the highest honors for Filipinos, the Filipino Heritage Award or Pamana ng Pilipino from President Benigno Aquino III of the Philippines for her "excellence and distinction in the pursuit of [her] work or profession."[42][43] In April 2015, Marcelo received an honorary doctorate in humane letters from Mt. Holyoke College.[44]

A frequent speaker on women in technology and female entrepreneurship and leadership, Marcelo has spoken alongside President Obama at the White House Summit on Working Families (2014),[45] with global political and business leaders at The World Economic Forum (2013, 2015),[46] and to emerging female leaders at Harvard University (2013)[47] and CEOs at Northeastern University (2013).[48]

Non-profit and advisory work

Marcelo is a Board Trustee of the Philippine Development Foundation (formerly the Ayala Foundation),[49] a non-profit that works with the Philippine government on education, innovation and entrepreneurship initiatives.[50] She was a finalist judge for Harvard Business School's annual business plan competition in 2012 and was an adviser to the school’s Arthur Rock Center for Entrepreneurship.[51] In 2012, she was a mentor to the winning team in Hack2Hatch, a competition for entrepreneurs in the Philippines.[52]

Marcelo also launched WomenUp.org, an organization that aims to increase women’s role in the global economy by providing leadership training, mentorship and support to girls and women through every stage of their lives and careers.[53] In the summer of 2013, WomenUp partnered with Care.com and The Network for Teaching Entrepreneurship (NFTE) to run a two-week leadership camp for 7th and 8th grade girls.[54] WomenUp and Care.com also sponsored a business plan competition for female entrepreneurs in August 2013.[55] Women Up has also held female leadership training programs in the United States, Brazil, and the Philippines.[56]

Marcelo also co-founded Landit.com, a website dedicated to help women seeking to move their career forward.[57]

Interviews and speeches

Controversy over idea for Care.com

While working as an Entrepreneur-in-Residence at Venture capital firm Matrix Partners, Marcelo met with the founders of Sittercity.com and Sitters.com, two existing websites for finding caregivers, in order to discuss a potential investment and bringing Marcelo in as CEO.[58] Matrix Partners did not invest in either firm and months later Marcelo would found Care.com.

Mike Cravens, the founder of Sitters.com, has alleged that Marcelo "used that information to jump-start Care.com". Anne Raimondi, a spokesperson for Matrix, responded that: “We can appreciate that the companies in question do not like competition, but we do not believe that their claims of unfair treatment are at all merited because both Sheila and we said from the earliest discussions with these companies that we were considering competitive options and not to share any information with us that they were not comfortable sharing.” [59]

References

  1. ↑ Susan Caminiti, "Online Marketplace Helps Million Find Family Care," CNBC.com, June 3, 2014
  2. ↑ "Aspen Institute Names Sheila Lirio Marcelo as 2012 Henry Crown Fellow," Weston Patch, March 12, 2012.
  3. ↑ "Care.com and its Founder CEO Sheila Lirio Marcelo Raise $25 million in Venture Capital," News on Women, October 12, 2011.
  4. ↑ "Sheila Lirio Marcelo receives prestigious Harvard Business School alumni award," Asian Journal, August 28, 2014.
  5. ↑ Emily Harrison Weir, "Honoree Marcelo a ‘connections entrepreneur’," Mount Holyoke College, May 5, 2015.
  6. ↑ Sheila Marcelo Biography, Aspen Institute.
  7. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  8. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  9. ↑ Sheila Lirio Marcelo biography, World Economic Forum.
  10. ↑ Charlene Oldham, "Let's Be Clear," Success Magazine, October 8, 2012.
  11. ↑ , Sheila's blog.
  12. ↑ "Weston resident named Henry Crown Fellow," WickedLocal, April 2, 2012.
  13. ↑ "8 Harvard Business School Women who Founded Great Startups," Top MBA Connect.
  14. ↑ Beth Pitts, "Sheila Marcelo, Founder & CEO, Care.com, on Raising $111m," The NextWomen magazines, February 5, 2013.
  15. ↑ Allison Rubin, "Girl Scouts of Eastern Massachusetts Honors Sheila Lirio Marcelo as a Leading Woman," WestonPatch, September 16, 2013.
  16. ↑ Beth Pitts, "Sheila Marcelo, Founder & CEO, Care.com, on Raising $111m," The NextWomen magazines, February 5, 2013.
  17. ↑ "40 under 40: Sheila Lirio Marcelo," Boston Business Journal, October 5, 2009.
  18. ↑ Zach Davis, "13 Questions with Care.com CEO Sheila Marcelo," Tech Cocktail, August 17, 2012.
  19. ↑ , Interview with Sheila.
  20. ↑ Beth Pitts, "Sheila Marcelo, Founder & CEO, Care.com, on Raising $111m," The NextWomen magazines, February 5, 2013.
  21. ↑ Beth Pitts, "Sheila Marcelo, Founder & CEO, Care.com, on Raising $111m," The NextWomen magazines, February 5, 2013.
  22. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  23. ↑ Jana Kasperkevic, "Care.com's Founder Waited Five Years to Launch," Inc. Magazine, July 9, 2013.
  24. ↑ "Citybizlist Interviews Sheila Marcelo, CEO, Care.com," CityBizList Boston, May 14, 2012.
  25. ↑ Jordan Graham, "Experts: Care.com IPO shows Boston’s Web savvy," Boston Herald, January 24, 2014.
  26. ↑ "Citybizlist Interviews Sheila Marcelo, CEO, Care.com," CityBizList Boston, May 14, 2012.
  27. ↑ "The Moms who are Changing the World," Babble.com.
  28. ↑ Kyle Alspach, "Care.com sets IPO share range at $14-$16; could raise up to $86M," Boston Business Journal, January 10, 2014.
  29. ↑ Lisa Kassenaar, "Who Profits? Care.com Finds Sitters for Baby or Dad," Bloomberg, December 8, 2014.
  30. ↑ "40 under 40: Sheila Lirio Marcelo," Boston Business Journal, October 5, 2009.
  31. ↑ "Most Powerful Women Entrepreneurs: Sheila Lirio Marcelo," Fortune Magazine, December 18, 2009.
  32. ↑ Scott Kirsner, "The 10 most powerful women in Boston tech (plus 5 up-and-comers)," Boston Globe, February 8, 2012.
  33. ↑ "Aspen Institute Names Sheila Lirio Marcelo as 2012 Henry Crown Fellow," Weston Patch, March 12, 2012.
  34. ↑ "Tech Luminary: Sheila Lirio Marcelo," Boston Business Journal, November 16, 2012.
  35. ↑ Cindy Atoji Keene, "Top innovators in Massachusetts," Boston Globe, May 19, 2013.
  36. ↑ "Ernst & Young Entrepreneur Of The Year® 2010 award winners in New England announced," Ernst & Young web site.
  37. ↑ "Care.com and its Founder CEO Sheila Lirio Marcelo Raise $25 million in Venture Capital," News on Women, October 12, 2011.
  38. ↑ Mark Shanahan and Meredith Goldstein, "Civil rights trailblazer Glendora Putnam honored," Boston Globe, June 30, 2013.
  39. ↑ Jaime Zobel de Ayala, Wikipedia.
  40. ↑ "Sheila Lirio Marcelo receives prestigious Harvard Business School alumni award," Asian Journal, August 28, 2014.
  41. ↑ "Filipina one of Harvard Business School’s outstanding alumni," Inquirer, August 28, 2014.
  42. ↑ "Sheila Marcelo receives 'Pamana ng Pilipino' award," ABS CBN, December 5, 2014.
  43. ↑ "White House Summit on Working Families - In Pictures," The Guardian, June 23, 2014
  44. ↑ "Rundown of commencements at Mass. universities," Boston Globe, April 24, 2014.
  45. ↑ "White House Summit on Working Families - In Pictures," The Guardian, June 23, 2014.
  46. ↑ Sheila Lirio Marcelo Biography, Mount Holyoke College.
  47. ↑ Sheila Marcelo Biography, Aspen Institute.
  48. ↑ Sheila Marcelo Biography, Aspen Institute.
  49. ↑ Philippine Development Foundation, Commission on Filipinos Overseas.
  50. ↑ Patricia Resende, "Mass. groups emphasize international collaboration with new programs," Boston Business Journal, April 22, 2013.
  51. ↑ Kate Abbott, “How I Got Here: Care.com's Sheila Marcelo,” Bloomberg Businessweek, September 4, 2012.
  52. ↑ "Web app startup ‘Orchestrack’ wins 1st Hack2Hatch," The Philippine Star, November 5, 2012.
  53. ↑ Susan Johnston, "Care.com’s Sheila Marcelo on Building a Successful Consumer Website," VentureFizz, July 30, 2012.
  54. ↑ 53. "Girl Empower: The NFTE Summer BizCamp Experience," Wellesley Patch, May 16, 2013.
  55. ↑ Kyle Alspach, "Care.com sponsors biz plan contest for female entrepreneurs," Boston Business Journal, August 12, 2013.
  56. ↑ “Our Mission,” WomenUp.org
  57. ↑ LandIt, LandIt.com.
  58. ↑ "Websites' rivalry provides lesson about sharing strategy". Boston.com. Retrieved 14 July 2013.
  59. ↑ Scott Kirsner, "The Backstory: On Care.com, Sittercity, Entrepreneurs, and Entrepreneurs-in-Residence," Boston.com, November 23, 2009.


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