Serio (rapper)

Serio

Serio at his 2010 photo shoot for Gansterism Part 3 album.
Background information
Birth name Jonathán Pérez
Also known as Serio
Born Los Angeles, California U.S.
Origin Highland Park, Los Angeles, CaliforniaU.S.
Genres Chicano rap, West Coast rap, Hardcore rap, Gangsta rap, Hip hop, Underground hip hop, Political hip hop, Latin rap
Occupation(s) Rapper
Producer
Songwriter
Years active 2005–present
Labels Serio Controla Records
Website

seriocontrola.com

seriocontrolarecords.com

Jonathán Pérez, better known as Serio, is a Mexican American rap artist from Los Angeles, California, United States. He has worked with other chicano rap artists such as Kid Frost, Lighter Shade of Brown, Proper Dos, and MC Magic.[1][2][3]

Life and career

Early life

Serio at a concert in 2009.

When Pérez was a child, his grandmother said that he always had a serious look on his face. It was for that reason she gave him the nickname, Serio, which in Spanish means serious. Serio claims he loved rap since childhood and started writing and rapping when he was a teenager.

Music career

He made his professional debut as a rap artist in 2005. In 2006, Serio released his first album, Nightmares Turned Into Reality.[4][5] His single, "I Got To Have You"[6] gained rotation on radio stations throughout the United States.[7] In 2008, Serio released the single, “Serio Controla” from his then upcoming second[8] album, N.T.I.R. Part 2 The Revenge of Serio, subsequently released in 2009. This time, his track, "In L.A." included a guest appearance by Kid Frost.[9] In 2011, his third album, Gansterism Part 3, was released featuring MC Magic on two tracks, "Serio Come Back" and "I’ll Never Forget". Also featured on the album are Lighter Shade of Brown, Conejo, and Mr. Midget Loco.[10] Also in 2011, Pérez trademarked his pseudonym.

Activism

Serio in Hollywood, CA. during the filming of his music video "Chicano Rap" in 2013.

In 2012, Serio released another single "Don’t Hate Me Because I’m Mexican" featuring Proper Dos and Conejo. The song challenged the new SB 1070 law that was passed in the state of Arizona, as well as anyone that might be bias towards Mexicans, since many politicians [1][3] seem to be tough on immigration. Serio's message in this song is that it is time for La Raza to stand up and tell all people that we should be treated fairly and equal as anyone in the United States.[11]

On February 13, 2013, Serio released his fourth album, Soy Chicano Rap. The album includes the controversial song "Don’t Hate Me Because I’m Mexican" which highlighted the hopes that many had that the President and or Congress might come to an agreement on a fair immigration reform bill.

2013–present: Soy Chicano Rap

Also included on the album, the hit club song "Sexy Ladies". The song has been getting played in numerous clubs across the country already, and was leaked to DJs prior to the album’s release.[12]

Serio has had a great deal of success[3] with his independent label, Serio Controla Records. To date, his label has released four solo albums and three DVDs, selling over a quarter-of-a-million units worldwide.[3] In addition he continues to work with his peers in Chicano Rap and plans to release a book in the near future.[3][13]

Discography

Studio albums

Singles

Year Song Billboard Hot 100 Pop 100 Hot Rap Tracks Rhythmic Top 40 Album
2005 "They Call Me Serio" - - - - Nightmares Turned Into Reality
2006 "I Got To Have You" - - - - Nightmares Turned Into Reality
2006 "Serio's In The Club" - - - - Nightmares Turned Into Reality
2007 "The End Of The World" - - - - Nightmares Turned Into Reality
2008 "Serio Controla" - - - - N.T.I.R. Part 2 The Revenge of Serio
2009 "In L.A." - - - - N.T.I.R. Part 2 The Revenge of Serio
2010 "Speakin On It" - - - - Gansterism Part 3
2011 "Serio Come Back" - - - - Gansterism Part 3
2012 "Don't Hate Me Because I'm Mexican" - - - - Soy Chicano Rap
2013 "Sexy Ladies" - - - - Soy Chicano Rap
2013 "Chicano Rap" - - - - Soy Chicano Rap
2014 "They're Just Jealous" - - - - Soy Chicano Rap
2015 "Baby I Love You" - - - - Gansterism Part 3

See also

References

As of this edit, this article uses content from "About Serio", which is licensed in a way that permits reuse under the Creative Commons Attribution-ShareAlike 3.0 Unported License, but not under the GFDL. All relevant terms must be followed.

  1. 1 2 "Serio biography". CD Baby. Retrieved December 30, 2011.
  2. ↑ "Serio biography". The RapDictionary. Retrieved December 5, 2011.
  3. 1 2 3 4 5 "Serio bio". MTV. Retrieved February 13, 2013.
  4. ↑ "Serio allmusic 2006". Allmusic. Retrieved December 5, 2011.
  5. ↑ "Serio Billboard 2006". Billboard. Retrieved December 5, 2011.
  6. ↑ "Serio ASCAP". ASCAP. Retrieved December 5, 2011.
  7. ↑ "Serio allmusic 2009". Allmusic. Retrieved December 5, 2011.
  8. ↑ "Serio Billboard 2009". Billboard. Retrieved December 5, 2011.
  9. ↑ "Serio allmusic 2011". Allmusic. Retrieved December 5, 2011.
  10. ↑ "Serio Trademark 2011". USPTO. Retrieved December 5, 2011.
  11. ↑ "Serio Dont Hate Me Because Im Mexican". CD Baby. Retrieved April 13, 2012.
  12. ↑ "Serio Soy Chicano Rap". CD Baby. Retrieved February 13, 2013.
  13. ↑ "Serio bio". Google Play. Retrieved May 22, 2013.
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