Senova 绅宝
Product type Automobile marque
Owner BAIC Motor
Country China
Introduced March 2012
Markets China
Website Senova (Chinese)
Simplified Chinese 绅宝
Traditional Chinese 紳寶

Senova is an automobile marque owned by the Chinese automaker BAIC Motor, itself a wholly owned subsidiary of BAIC Group. It was launched in March 2012.


At the end of 2009 BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.

The firm announced in March 2015 plans to extend its partnership with Daimler AG by taking a 35 percent stake in Mercedes-Benz Leasing Co.[3]


Senova D20 (formally BAIC Motor E-Series) hatch
Senova D70

The current Senova range comprises the following models:

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[5][6]

The C51X 
The Concept 900 


The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[7] It was the first Senova model on sale in the period.



    1. "BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
    2. "BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
    3. "BAIC Motor to take stake in Daimler China leasing firm" (Press release). Reuters. 22 March 2015.
    4. "Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
    5. "Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
    6. "Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
    7. "BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.
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