Sayumi Michishige

Sayumi Michishige
道重 さゆみ

Sayumi Michishige at the Japan Expo on July 3, 2010
Native name 道重 さゆみ
Born (1989-07-13) July 13, 1989
Other names Sayumin, Shige-san, Sayu, Shige-pink, Misshige

Musical career

Years active 2003–2014
Associated acts

Sayumi Michishige (道重 さゆみ Michishige Sayumi, (named after Sayumi Horie)[1] born July 13, 1989) is a former sixth-generation member and former leader of the J-pop group Morning Musume. Following the departure of fifth-generation member Risa Niigaki on October 12, 2013, Michishige has the longest tenure of any member in the group's history.[2]

Michishige was born in Ube, Yamaguchi Prefecture, Japan. She joined Morning Musume in 2003 along with Eri Kamei, Miki Fujimoto, and Reina Tanaka, who all debuted with Morning Musume on the group's nineteenth single, "Shabondama". In 2005, she was assigned as mentor to seventh-generation member Koharu Kusumi, until Kusumi left the group in December 2009. Michishige was also a member of the Hello! Project unit Ecomoni, along with former Morning Musume member Rika Ishikawa.

She portrays an extremely narcissistic image of herself in more TV shows, often calling herself the cutest member in Morning Musume and saying that her cuteness overwhelms her bad singing voice.[3] In one of the skits known as Hello! Morning Theatre on their variety show, Hello! Morning, she frequently played a character known as "Ichiban Kawaii" (Cutest).


Early life and family

Michishige is from Ube, Yamaguchi. She is the youngest child in the family, she has an elder brother and an elder sister.[4]

Morning Musume Career (2003 - 2014)

In 2002, at the age of 13, Michishige participated in the Love Audition 2002 held by Up-Front Agency in search of new members for the Japanese female idol group Morning Musume. Tens of thousand of contestants auditioned, but only four where chosen in the final stage. Michishige, along with Eri Kamei, Miki Fujimoto, and Reina Tanaka were admitted to Morning Musume as sixth-generation members on January 19, 2003.

A few weeks later, she was placed in Morning Musume's subgroup Morning Musume Otomegumi, when the group was temporarily divided so it could perform in smaller towns, thereby reaching out to a greater number of fans who could not otherwise watch them perform live. During the spring, she, along with the other sixth-generation members, made her first concert appearance on the Morning Musume Concert Tour 2003 Spring "Non Stop!" during second-generation member Kei Yasuda's leaving ceremony.

On July 16, 2003, the sixth-generation members (with the exception of Miki Fujimoto) released their first photobook and corresponding DVD, both shot in Hawaii, as part of the Alo Hello! (アロハロ!) series. Their musical debut came shortly thereafter, on July 30, with Morning Musume's 19th single, "Shabondama". Towards the end of 2003, Michishige began appearing in the show Revelations of M (Mの黙示録 M no Mokushiroku), as a regular with ex-Morning Musume member Yuko Nakazawa.

2004 saw her first appearance on an album, Best! Morning Musume 2, and in a movie—Star Sand Island, My Island - Island Dreamin (星砂の島、私の島-~Island Dreamin'~ Hoshisuna no Shima, Watashi no Shima - Island Dreamin'). During the summer, Michishige appeared in her first solo photobook and was placed in a temporary unit called Ecomoni with fourth-generation Morning Musume member Rika Ishikawa. Originally, the goal of the group was to promote environmental awareness only for the duration of the Cool Down the Hot Earth (熱っちぃ地球を冷ますんだ "Atchii Chikyū wo Samasunda") festival, but their popularity led to the members being cast as voice actors for the fourth Hamtaro movie—along with Hello! Project soloist Aya Matsuura, with whom they also released the main theme for the film, titled "Tensai! Let's Go Ayayamu" (天才!Let's Go あややム Genius! Let's Go Ayayamu)—and appeared in subsequent festivals.

In 2005, Michshige and Rika Ishikawa released a duo photobook titled Angels (エンジェルズ). Michishige also appeared as a regular news anchor on Hello! Morning for most of the second half of 2005. That same year, she was assigned to be a mentor to seventh-generation member Koharu Kusumi, with whom she formed a duo called Rainbow Pink in the beginning of 2006. Introducing themselves as "Shige-pink" and "Koha-pink", the group was featured on Morning Musume's seventh album, Rainbow 7, with the song "Rainbow Pink" (レインボーピンク), and subsequently on the 7.5 Fuyu Fuyu Morning Musume Mini! and Sexy 8 Beat albums, with "Wa Merry Pin Xmas!" (わ~MerryピンXmas!) and "Takara no Hako" (宝の箱 Treasure Box), respectively.

Following in fellow Morning Musume member Miki Fujimoto's footsteps, Michishige began hosting a radio show titled Hypernight - Michishige Sayumi Konya mo Usa-chan Peace (ハイパーナイト モーニング娘。道重さゆみの今夜も♥うさちゃんピース) in October 2006. Running approximately 30 minutes per episode, Michishige's show consisted of her answering fan mail and participating in several games, among which saying a given phrase/expression in reverse, and giving general advice to her listeners.

Michishige's second solo photobook, titled Longing (憧憬 Doukei), was published on January 15, 2007. Shot in Okinawa, the book featured school uniform, swimsuit, simple one-piece, and wet yukata/bathrobe shots, in an attempt to convey a more mature image of the seventeen-year-old idol.[5]

Michishige also starred in Bow30° (「おじぎ30度」), an original internet drama created for the purpose of advertising the Family Restaurant chain Gusto (ガスト), as Ruruka Chī (地井ルルカ), a novice waitress training under the supervision of her seniors Karin Kinoshita (木下花梨) (played by Morning Musume's Ai Takahashi) and Mika Mochizuki (望月深華) (Reiko Tokita).

On June 9, 2007, Michishige began co-hosting the Young Town radio show as a result of Miki Fujimoto's Friday magazine scandal and subsequent resignation from Morning Musume. Shortly thereafter she released her third solo photobook and DVD, 17: Love Hello, both shot on the island of Guam. Her fourth solo photobook, Sōsō, was published in December 2007.

Aika Mitsui (left), Michishige (center), and Eri Kamei performing at Morning Musume's Platinum 9 Disc concert tour in May 2009

On January 3, 2009, for the first time since she joined Morning Musume, Michishige appeared as an independent talent on a TV show, namely the Otona Gakuryoku Kentei SP (大人学力検定スペシャル Adult Knowledge Test Special) quiz show. A cast of 30 performers (including former v-u-den member Yui Okada and former second-generation Morning Musume member Mari Yaguchi) gathered to answer a series of questions taken from elementary school textbooks. From a total of 60 questions she managed to score 22 (37%) and placed 29th. Later that year, Michishige was assigned to be a part of the new shuffle group zoku v-u-den, a revival of v-u-den, along with Risako Sugaya (of Berryz Kobo) and Junjun (also of Morning Musume).

When Risa Niigaki left on May 18, 2012, Sayumi Michishige was declared the new Morning Musume leader.[6][7][8]

On April 29, 2014, during the Morning Musume '14 Concert Tour Haru: Evolution concert in Yamaguchi, Michishige announced her graduation from Morning Musume and Hello! Project. She is set to leave during Morning Musume's Fall 2014 concert tour. With her exit announced for Morning Musume's Fall 2014 concert tour, the group consisted only of the three most recent generations since the introduction of the fourth-generation members in 2000. On November 26, 2014, she graduated from Morning Musume and Hello! Project, and in her place, Mizuki Fukumura was named group leader.

Post Morning Musume/Comeback Announcement (2014 - 2016)

After graduating, Michishige announced that she will take time to rest her mind and body aand citied a possible comeback in the future.

On October 2 of 2016, Michishige posted a entry in her blog after 2 years of absence. After that post she has been regularly updating her blog.

On November 26, she posted on her blog entry, "Michishige Sayumi Saisei" (道重さゆみ再生; Michishige Sayumi Rebirth) in hiragana, and in it she announced that should would be resuming activities starting Spring of 2017.

Usa-chan Peace

The phrase Usa-chan Peace (うさちゃんピース Bunny Peace) has become a trademark of Michishige. While saying this phrase, she places her hands next to her ears and holds her index and middle fingers in V shapes to imitate rabbit ears. According to Michishige, Usa-chan Peace became her trademark pose gradually. At first she used it when taking print club photos with her sister, but after seeing how cute it looked, she started adopting it on official photoshoots and related events.[9]



Title Release date Publisher ISBN Description
Morning Musume 6th Generation Member Shashinshū (ハロハロ! モーニング娘。6期メンバー写真集) July 15, 2003 Kadokawa Shoten 978-4-04-894251-5 With Eri Kamei and Reina Tanaka
Sayumi Michishige Shashinshū "Michishige Sayumi" (道重さゆみ写真集「道重さゆみ」) October 30, 2004 Wani Books 978-4-8470-2833-5 First solo photobook
Rika Ishikawa & Sayumi Michishige "Angels" (石川梨華&道重さゆみ写真集「エンジェルス」) November 16, 2005 978-4-8470-2895-3 Photobook with Rika Ishikawa
Sayumi Michishige Shashinshū "Dōkei" (道重さゆみ写真集「憧憬」) January 15, 2007 978-4-8470-2987-5 Solo photobook
17: Love Hello! Sayumi Michishige (17~ラブハロ!道重さゆみ写真集~) June 30, 2007 Kadokawa Shoten 978-4-04-894495-3 Solo photobook, shot in Guam
Sayumi Michishige Shashinshū "Sōsō" (道重さゆみ写真集「蒼蒼~そうそう~」) December 14, 2007 Wani Books 978-4-8470-4055-9 Solo photobook
Sayumi Michishige Shashinshū "Love Letter" (道重さゆみ写真集「LOVE LETTER」) September 25, 2008 978-4-4121-1 Solo photobook
"Hatachi Shichigatsu Jūsannichi" (道重さゆみ写真集「20歳7月13日」) July 13, 2009 978-4-8470-4183-9 Solo photobook, in Okinawa/Tokyo
Sayumi Michishige Shashinshū "La" (道重さゆみ写真集『ラー』) April 26, 2010 978-4-8470-4269-0 Solo photobook, shot in Guam[10][11]


Title Release date DVD information
Hello Hello! (ハロハロ!) July 16, 2003 DVD with Eri Kamei and Reina Tanaka
Love Hello! Michishige Sayumi DVD (ラブハロ!道重さゆみDVD) July 18, 2007 First solo DVD, filmed in Hawaii
20’s time July 22, 2009 Second solo DVD, filmed in Okinawa
Homey March, 2011 Released as part of the e-Hello! lineup.



Show Start date End date Station
Hello! Morning (ハロー!モーニング。) January 26, 2003 April 1, 2007 TV Tokyo
Sore Yuke! Gorokkies (それゆけ!ゴロッキーズ) September 29, 2003 December 26, 2003
M no Mokushiroku (Mの黙示録) October 7, 2003 September 9, 2004 TV Asahi
Futarigoto (二人ゴト) June 16, 2004 June 25, 2004 TV Tokyo
July 14, 2004 July 22, 2004
Majokko Rika-chan no Magical v-u-den (魔女っ娘。梨華ちゃんのマジカル美勇伝) October 21, 2004 December 15, 2004
Musume Document 2005 (娘。ドキュメント2005) January 5, 2005 April 1, 2005
Musume Dokyu! (娘。DOKYU!) April 5, 2005 May 5, 2006
Haromoni@ (ハロモニ@ Haromoni) April 8, 2007 September 28, 2008
Yorosen! (よろセン!) October 6, 2008 March 27, 2009
Otona no Gakuryoku Kentei Special Shōgakkō Kyōkasho Quiz! (おとなの学力検定スペシャル小学校教科書クイズ!) January 3, 2009 Nippon Television
Bugroo!! (バグルー!!) February 12, 2009 Nagoya Broadcasting Network
Otameshi ka! (お試しかっ!) February 23, 2009 March 9, 2009 TV Asahi
Takatoshi no Soratobu Cherry Pie (タカトシの空飛ぶチェリーパイ) March 10, 2009 TV Tokyo
Sūgaku Joshi Gakuen ((数学女子学園) January, 2012 March, 2012 Nippon Television


Program Start date End date Station
Hypernight: Michishige Sayumi Konya mo Usa-chan Peace (ハイパーナイト モーニング娘。道重さゆみの今夜も♥うさちゃんピース) October 5, 2006 November 24, 2014 CBC Radio
MBS Young Town Dōyōbi (MBSヤングタウン土曜日) June 9, 2007 Ongoing MBS Radio
TBC Fun Fīrudo Mōretsu Mōdasshu (TBC Funふぃーるど・モーレツモーダッシュ) May 2, 2005 May 13, 2005 TBC Radio
May 30, 2005 June 10, 2005
July 25, 2005 August 5, 2005
January 22, 2007 February 2, 2007
Hello Pro Yanen!! (ハロプロやねん!!) February 27, 2004 ABC Radio
March 5, 2004
June 10, 2005 June 24, 2005
December 16, 2005
November 3, 2006
November 10, 2006
December 15, 2006
Asa Made Hello Pro Yanen!! 2 (朝までハロプロやねん!2) December 18, 2005
Asa Made Hello Pro Yanen!! 4 (朝までハロプロやねん!4) December 17, 2006
B.B.L. November 6, 2005 November 13, 2005
Radio drama
Radio Drama: Drama no Kaze "Girl Driver" (ラジオドラマ ドラマの風「ガール☆ドライバー」) December 4, 2005 MBS Radio


  1. According to Michishige (on the Youngtown Doyōbi radio show) her father was a fan of NHK announcer and television personality Sayumi Horie and so, hoping his own daughter would grow to resemble Horie, decided to name her Sayumi.
  2. Members of Morning Musume
  3. Music Fighter 2005-07-16
  4. "Hello! Project DVD Magazine Vol. 16 - 2009 Wonderful Hearts v2". Hello! Project DVD Magazine. Episode Volume 16. 60 minutes minutes in.
  5. Wani Books Official Website
  6. 道重さゆみ : モー娘。8代目リーダーに就任 (in Japanese). MANTAN WEB. 2012-05-18. Retrieved 2012-07-21.
  7. 道重さゆみ、モー娘。新リーダーに就任 "自過剰キャラ"でも「さすがに不安」 (in Japanese). Oricon. 2012-05-19. Retrieved 2012-07-21.
  8. モー娘。「歴史的」和解にファン感銘 新リーダーは道重さゆみ (in Japanese). J-CAST. 2012-05-19. Retrieved 2012-07-21.
  9. "Hello Pro Hour ("Oshiete Sayumin" corner)". Episode 5. Missing or empty |series= (help)
  10. "Hello! Project Official Site - Sayumi Michishige Photobooks" (in Japanese). Hello! Project. Retrieved 2010-03-19.
  11. "Sayumi Michishige "La" expected for release on 26/04/10". Wani Books. Retrieved 2010-04-02.
Wikimedia Commons has media related to Sayumi Michishige.
Honorary titles
Preceded by
Risa Niigaki
Leader of Morning Musume
2012 – 2014
Succeeded by
Mizuki Fukumura
Preceded by
Risa Niigaki
Leader of Hello!Project
2012 - 2014
Succeeded by
Maimi Yajima
Preceded by
Risa Niigaki
Longest tenure of Morning Musume
2013 – present
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