Robert Venturi

Robert Venturi

(2008 in Rome)
Born (1925-06-25) June 25, 1925
Philadelphia, Pennsylvania
Nationality American
Alma mater Princeton University
Occupation Architect
Spouse(s) Denise Scott Brown (m. 1967)
Parent(s) Robert Venturi, Sr.
Vanna Luizi
Awards Pritzker Prize (1991)
Vincent Scully Prize (2002)
Practice Venturi, Scott Brown and Associates
Venturi and Rauch
Venturi, Rauch and Scott Brown

Robert Charles Venturi, Jr. (born June 25, 1925) is an American architect, founding principal of the firm Venturi, Scott Brown and Associates, and one of the major architectural figures in the twentieth century. Together with his wife and partner, Denise Scott Brown, he helped to shape the way that architects, planners and students experience and think about architecture and the American built environment. Their buildings, planning, theoretical writings, and teaching have also contributed to the expansion of discourse about architecture.

Venturi was awarded the Pritzker Prize in Architecture in 1991; the prize was awarded to him alone, despite a request to include his equal partner Denise Scott Brown. A group of women architects attempted to get her name added retroactively to the prize, but the Pritzker Prize jury declined to do so.[1][2][3] Venturi is also known for coining the maxim "Less is a bore", a postmodern antidote to Mies van der Rohe's famous modernist dictum "Less is more". Venturi lives in Philadelphia with Denise Scott Brown.

Early life and education

Venturi was born in Philadelphia to Robert Venturi, Sr. and Vanna (née Luizi) Venturi and was raised as a Quaker.[4] Venturi attended school at the Episcopal Academy in Merion, Pennsylvania.[5] He graduated summa cum laude from Princeton University in 1947 where he was a member-elect of Phi Beta Kappa and won the D'Amato Prize in Architecture.[4] He received his M.F.A. from Princeton in 1950. The educational program at Princeton under Professor Jean Labatut, who offered provocative design studios within a Beaux-Arts pedagogical framework,[6] was a key factor in Venturi's development of an approach to architectural theory and design that drew from architectural history and commercial architecture in analytical, as opposed to stylistic, terms.[7] In 1951 he briefly worked under Eero Saarinen in Bloomfield Hills, Michigan, and later for Louis Kahn in Philadelphia. He was awarded the Rome Prize Fellowship at the American Academy in Rome in 1954, where he studied and toured Europe for two years.

From 1954 to 1965, Venturi held teaching positions at the University of Pennsylvania, where he served as Kahn's teaching assistant, an instructor, and later, as associate professor. It was there, in 1960, that he met fellow faculty member, architect and planner Denise Scott Brown. Venturi taught later at the Yale School of Architecture and was a visiting lecturer with Scott Brown in 2003 at Harvard University's Graduate School of Design.


Freedom Plaza in Washington, D.C. was designed by Venturi in 1980

A controversial critic of the blithely functionalist and symbolically vacuous architecture of corporate modernism during the 1950s, Venturi has been considered a counterrevolutionary. He published his "gentle manifesto, "Complexity and Contradiction in Architecture" in 1966, described in the introduction by Vincent Scully as "probably the most important writing on the making of architecture since Le Corbusier's 'Vers Une Architecture', of 1923." Derived from course lectures at the University of Pennsylvania, Venturi received a grant from the Graham Foundation in 1965 to aid in its completion. The book demonstrated, through countless examples, an approach to understanding architectural composition and complexity, and the resulting richness and interest. Drawing from both vernacular and high-style sources, Venturi introduced new lessons from the buildings of architects both familiar (Michelangelo, Alvar Aalto) and then forgotten (Frank Furness, Edwin Lutyens). He made a case for "the difficult whole" rather than the diagrammatic forms popular at the time, and included examples — both built and unrealized — of his own work to demonstrate the possible application of the techniques illustrated within. The book has been translated and published in 18 languages.

Immediately hailed as a theorist and designer with radical ideas, Venturi went to teach a series of studios at the Yale School of Architecture in the mid-1960s. The most famous of these was a studio in 1968 in which Venturi and Scott Brown, together with Steven Izenour, led a team of students to document and analyze the Las Vegas Strip, perhaps the least likely subject for a serious research project imaginable. In 1972, Venturi, Scott Brown and Izenour published the folio, A Significance for A&P Parking Lots, or Learning from Las Vegas later revised in 1977 as Learning from Las Vegas: the Forgotten Symbolism of Architectural Form using the student work as a foil for new theory. This second manifesto was an even more stinging rebuke to orthodox modernism and elite architectural tastes. The book coined the terms "Duck" and "Decorated Shed" — descriptions of the two predominant ways of embodying iconography in buildings. The work of Venturi, Rauch and Scott Brown adopted the latter strategy, producing formally simple "decorated sheds" with rich, complex and often shocking ornamental flourishes. Though he and his wife co-authored several additional books at the end of the century, these two have proved most influential.[8]


The Guild House, completed 1964, on Spring Garden Street, Philadelphia

The architecture of Robert Venturi, although perhaps not as familiar today as his books, helped redirect American architecture away from a widely practiced, often banal, modernism in the 1960s to a more exploratory design approach that openly drew lessons from architectural history and responded to the everyday context of the American city.[9] Venturi's buildings typically juxtapose architectural systems, elements and aims, to acknowledge the conflicts often inherent in a project or site. This "inclusive" approach contrasted with the typical modernist effort to resolve and unify all factors in a complete and rigidly structured—and possibly less functional and more simplistic—work of art. The diverse range of buildings of Venturi's early career offered surprising alternatives to then current architectural practice, with "impure" forms (such as the North Penn Visiting Nurses Headquarters), apparently casual asymmetries (as at the Vanna Venturi House), and pop-style supergraphics and geometries (for instance, the Lieb House).

Chapel at the Episcopal Academy, Newtown Square, PA. (2010)

Venturi created the firm Venturi and Short with William Short in 1960. After John Rauch replaced Short as partner in 1964, the firm's name changed to Venturi and Rauch. Venturi married Denise Scott Brown on July 23, 1967 in Santa Monica, California, and in 1969, Scott Brown joined the firm as partner in charge of planning. In 1980, The firm's name became Venturi, Rauch and Scott Brown, and after Rauch's resignation in 1989, Venturi, Scott Brown and Associates. The firm, based in Philadelphia, was awarded the Architecture Firm Award by the American Institute of Architects in 1985. Recent work has included many commissions from academic institutions, including campus planning and university buildings, and civic buildings in London, Toulouse and Japan.

Venturi's architecture has had world-wide influence, beginning in the late 1960s with the dissemination of the broken-gable roof of the Vanna Venturi House and the segmentally arched window and interrupted string courses of Guild House. The playful variations on vernacular house types seen in the Trubeck and Wislocki Houses offered a new way to embrace, but transform, familiar forms. The facade patterning of the Oberlin Art Museum and the laboratory buildings demonstrated a treatment of the vertical surfaces of buildings that is both decorative and abstract, drawing from vernacular and historic architecture while still being modern. Venturi's work arguably provided a key influence at important times in the careers of architects Robert A. M. Stern, Philip Johnson, Michael Graves, Graham Gund and James Stirling, among others.

Venturi is a Fellow of the American Academy in Rome, the American Institute of Architects, The American Academy of Arts and Letters and an Honorary Fellow of the Royal Institute of British Architects.

Selected works

Sainsbury Wing of the National Gallery, London
Inside the Seattle Art Museum
Wu Hall (left), designed by Robert Venturi, at Princeton University
Trabant Student Center, University of Delaware


External video
2016 AIA Gold Medal: Denise Scott Brown, Hon. FAIA and Robert Venturi, FAIA on YouTube, 3:50
Robert Venturi: Architecture's Improper Hero Part 1 on YouTube, 14:45,
Part 2 on YouTube, 7:19, John Thornton[12]
Architecture as flexibility; form follows functions, Robert Venturi and Denise Scott Brown, 7:34, 1st of 10 parts on the architects discussing their careers, Web of Stories.[13]



  1. Pogrebin, Robin (14 June 2013). "No Pritzker Prize for Denise Scott Brown". The New York Times.
  2. Catriona Davies (29 May 2013). "Denise Scott Brown: Architecture favors 'lone male genius' over women". CNN.
  3. Goldberger, Paul (14 April 1991). "ARCHITECTURE VIEW; Robert Venturi, Gentle Subverter of Modernism". The New York Times.
  4. 1 2 The Nassau Herald 1947, Princeton University yearbook
  5. Thomas, George E. (2000). William L. Price, Arts and Crafts to Modern Design. Princeton Architectural Press. p. 362. ISBN 1-56898-220-8. in Introduction by Robert Venturi
  6. Otero-Pailos, Jorge (2010). Architecture’s Historical Turn: Phenomenology and the Rise of the Postmodern. University of Minnesota Press. pp. 25–99. ISBN 9780816666041.
  7. 1 2 Robert Venturi 1991 Laureate Pritzker Architecture Prize
  8. Mark Alan Hewitt (28 November 2011). "Venturi, Robert". Grove Art Online. Oxford Art Online.
  9. "Interview: Robert Venturi & Denise Scott Brown". April 25, 2011.
  10. La Gorge, Tammy (2009-03-13). "To Save a Venturi House, It Is Moved". New York Times. Retrieved 2009-03-15.
  11. "Congregation Beth El Website". Retrieved 2012-04-30.
  12. "Robert Venturi: Architecture's Improper Hero Parts 1&2". YouTube. July 12, 2011. Retrieved May 15, 2013.
  13. "Architecture as flexibility; form follows functions". Web of Stories. May 27, 2010. Retrieved May 15, 2013.
  14. Directory 1951 to 1960 Society of Fellows of the American Academy in Rome
  15. "Twenty-five Year Award Recipients". The American Institute of Architects.
  16. "List of Medalists". National Medal of Arts.
  17. "Vincent Scully Prize". National Building Museum.
  18. "Design Mind Award". Cooper-Hewitt National Design Awards. 2007.
Wikimedia Commons has media related to Robert Venturi.
Wikiquote has quotations related to: Robert Venturi
This article is issued from Wikipedia - version of the 11/23/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.