RiverTown Crossings

RiverTown Crossings
RiverTown Crossings logo

RiverTown Crossings at sunset.
Location Grandville, Michigan, USA
Coordinates 42°52′46″N 85°45′22″W / 42.87945°N 85.75598°W / 42.87945; -85.75598Coordinates: 42°52′46″N 85°45′22″W / 42.87945°N 85.75598°W / 42.87945; -85.75598
Opening date 3 November 1999
Owner General Growth Properties
No. of stores and services 130+
No. of anchor tenants 6
Total retail floor area 1,249,697 sq ft (116,100.7 m2)[1]
No. of floors 2
Parking Surrounding sectional; Free 6400+ spaces
Website http://www.rivertowncrossings.com

RiverTown Crossings is a two-story enclosed super-regional shopping mall in Grandville, Michigan. Opened in 1999, the mall was developed by General Growth Properties of Chicago, Illinois. It has seven anchors: Sears, Macy's, Kohl's, Younkers, JCPenney, Dick's Sporting Goods and Celebration Cinema.[1] Barnes & Noble is also featured as a junior anchor as well as Old Navy.


Design and development

The idea for a commercial development in Grandville began in 1981 when developer General Growth Properties purchased 99 acres of land on Rivertown Parkway.[2] In 1990, Homart Development Company, a subsidiary of Sears, had begun eyeing a development of a new mall near the intersection of 44th Street and Ivanrest and met with the city for approval.[3] In November 1990, Homart Development Co. originally proposed a 1 million square foot, 120-store indoor mall on 94 acres of land near the intersection, seeking for the land to be rezoned from high-tech industrial to commercial.[4][5] However, the City of Grandville turned down the plans in January 1991, stating that a 99 acre lot on Rivertown Parkway, which was adjacent to the property sought by Homart, was already zoned for commercial usage and was owned by General Growth.[5][6] Homart's plan for a mall was then put on hold after its director, Roy Vice, left the company[5] and Homart Development Company was put up for sale in 1994, later being sold to General Growth in 1995.[7][8][9]

In October 1994 after waiting for the economy to strengthen, General Growth vice president John Bergstrom proposed a 150-store mall with 4 anchor stores, stating that the project could be completed by Spring 1997.[10] This plan was also declined on October 12, 1994, with Grandville Mayor James Buck stating that more commercial was not needed in the city.[11] General Growth then made a deal to acquire more land adjacent to the site in August 1996, with a new proposed mall site totaling 138 acres.[12]

General Growth and the City of Grandville then made a deal in October 1996 after General Growth promised in August that the mall would only remain in Grandville and not span into Wyoming, with Grandville Mayor James Buck stating, "The construction of this mall has been anticipated for years. ... Our goal will be to provide the finest shopping mall in Michigan".[13][14] A revised plan for the mall was later approved in May 1997 which reduced the size of the mall to just over 130 stores.[15] Construction for the mall broke ground on 6 December 1997[16] with a total construction cost of about $160 million.[17]


RiverTown Crossings opened on 3 November 1999[1] just prior to the holiday season with five original anchors: Sears, Hudson's, Kohl's, Younkers and JCPenney with Barnes & Noble also featured as a junior anchor. Months later, Galyan's (now Dick's Sporting Goods) and Old Navy opened, with Galyan's becoming the mall's sixth anchor tenant and Old Navy becoming another junior anchor. The mall also offered a Cinemark cinema with 20 screens near its food court.

The mall was one of the first developments in the area. After the mall was built, many other restaurants and stores opened around it. Now the area is well developed and a major shopping district for the West Side of Grand Rapids including the Holland Area.

Tenant changes

Over time, tenants changed in the mall following acquisitions of businesses or due to businesses leavin. Hudson's converted into Marshall Field's after Hudson's was acquired, with Marshall Field's then changing into Macy's after its acquisition. Galyan's was also changed into Dick's Sporting Goods. A Kahunaville which occupied space in the northern central corridor of the mall was sold in 2004.[18]

In June 2007, the Cinemark theater was bought and turned into a Celebration Cinema, a theater chain originating from the surrounding Grand Rapids area.

Stores and attractions

The mall has a total of over 130 stores with about 1,249,697 square feet (116,100.7 m2) of retail space available. Outside are more than 6,000 parking spaces.

Food and beverage merchants located in the mall include a T.G.I. Fridays, Panera Bread, Biggby Coffee, Auntie Anne's , Wetzel's Pretzels, a bakery inside Barnes and Noble selling Starbucks Coffee and baked goods from Sweet Street. There is a food court with a carousel in the center that is surrounded by 8 quick service restaurants, with the area also having a Fry Nation, Dairy Queen/Orange Julius, and Surf City Squeeze nearby.

Near the food court, there is also a 20 screen Celebration Cinema movie theater. The theater serves as one of the mall's anchor tenants and is one of the most popular cinema's in Michigan, consecutively performing as one of the top 3 theaters in the state.[1]

The mall's slogan is Mix it up, one of few major slogans that General Growth Properties uses with some of their malls.

Panoramic photo of the RiverTown Crossings Mall food court in 2012, with the carousel seen in the center.


  1. 1 2 3 4 "RIVERTOWN CROSSINGS" (PDF). General Growth Properties. Retrieved 18 September 2016.
  2. Calabrese, Dan (7 February 1994). "Grandville thrives on success stories". Grand Rapids Business Journal. 12 (6): 1.
  3. Burns, Evette (14 December 1990). "2nd". The Grand Rapids Press.
  4. Essenburg, Keith; Burns, Evette (15 November 1990). "120-store mall proposed in Grandville". The Grand Rapids Press.
  5. 1 2 3 Burns, Evette (10 May 1991). "Sears shelves plans for giant mall in area". The Grand Rapids Press.
  6. Smigielski, Lydia (29 January 1991). "Mall plan rejected, but another is promised". The Grand Rapids Press.
  7. Jim Zarroli (April 19, 2009). "Retail Real Estate Braces For Sell-Off". National Public Radio. Retrieved March 7, 2010.
  8. "Sears Negotiating to Sell Its Shopping Mall Properties". The New York Times. June 13, 1995. Retrieved March 7, 2010.
  9. Reuters (December 27, 1995). "Sears Completes Sale of Its Homart Unit". The New York Times. Retrieved March 7, 2010.
  10. Heibel, Lawrence R. (4 October 1994). "Developer proposes shopping center for Grandville". The Grand Rapids Press.
  11. Heibel, Lawrence R. (12 October 1994). "Power shopping center' proposal is spurned". The Grand Rapids Press.
  12. Heibel, Lawrence R. (17 October 1996). "Residents extra land for mall The watchdog group fears the developer's purchase of 70 additional acres means the project is about to grow.". The Grand Rapids Press.
  13. Radigan, Mary; Heibel, Lawrence R. (5 September 1996). "3 anchor stores set for mall Sears, Dayton-Hudson and Younkers will join two others as major retailers at the new mall.". The Grand Rapids Press.
  14. "General Growth starts work on Michigan regional mall". National Real Estate Investor. 38 (11): 8. October 1996.
  15. Sher, Joanne M. (8 May 1997). "Revised plan reduces mall's size A professional planner has been hired to help the city get ready for the project.". The Grand Rapids Press.
  16. Sherr, Joanne M (6 December 1997). "Digging In". The Grand Rapids Press.
  17. Weiker, Jim (31 October 1999). "SETTING UP SHOP... RiverTown Crossings mall shakes up local retail landscape". The Grand Rapids Press.
  18. Radigan, Mary (2 October 2004). "Replacements eyed for Kahunaville". The Grand Rapids Press.

External links

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