"Polygram" redirects here. For the geometrical figure, see Polygram (geometry).
Industry Music
Fate Sold to Seagram and merged into MCA Inc. creating Universal Music Group
Successor Universal Music Group
Founded 1962 as Grammophon-Philips Group (GPG) as a joint venture
Founder Philips Records and Deutsche Grammophon
Defunct 1999
Headquarters Baarn, Netherlands
Parent Philips (1962–1998)
Seagram (1998–1999)

PolyGram a/k/a The PolyGram Group was a Dutch-German owned mass-media company. It started as a major record label recording company founded by Philips and Siemens as a holding company for their music interests in 1979. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Inc. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disk gramophone, Emil Berliner. Later on, PolyGram expanded into a larger entertainment company, creating film and television divisions.

In May 1998, it was sold to Seagram which owned MCA. The newly merged company became Universal Music Group. When the new company faced financial difficulties, its parent Seagram was sold in large part to Vivendi, and for a brief time, the company was known as Vivendi Universal. Vivendi is the current owner of UMG.

Hollandsche Decca Distributie (HDD), 1929–1950

In 1929, Decca Records (London) licensed record shop owner H.W. Van Zoelen as a distributor in the Netherlands. By 1931, his company Hollandsche Decca Distributie (HDD) had become exclusive Decca distributor for all of the Netherlands and its colonies.[1] Over the course of the 1930s, HDD put together its own facilities for A&R, recording, and manufacturing.

HDD was commercially successful during World War II because of the absence of American and British competition. Van Zoelen wanted to sell to Philips so that HDD would have sufficient financial backing when their major competitors returned after the war. This led Philips to purchase HDD in 1942.[1]

In the mid 20th century, the majority of large recording companies manufactured both gramophones and records; Philips CEO Anton Philips noted the risk in creating gramophones without an interest in music recording and record manufacture, and that Radio Corporation of America (RCA) had merged with the Victor Talking Machine Company in 1929[2] for this reason. Philips' labs were developing magnetic tape and LPs, and they could support eventual new formats, although other record companies were notably unenthusiastic about experimenting with new formats.

After the war, Philips built a large factory in Doetinchem to produce 78 rpm records.

Philips Phonografische Industrie (PPI), 1950–1962

In the 1940s, the record business was spread out within Philips: research in the Eindhoven labs, development elsewhere in Eindhoven, recording in Hilversum, manufacturing in Doetinchem, distribution from Amsterdam, and exports from Eindhoven. During the late 1940s, Philips combined its various music businesses into Philips Phonografische Industrie (PPI), a wholly owned subsidiary.

PPI's early growth was based on alliances. A merger was first proposed with Decca of London in late 1945, but was rejected by Edward Lewis, Decca's owner. (PolyGram finally acquired Decca in 1979.)

In the early 1950s, Philips set itself the goal of making PPI the largest record company in Europe.

PPI's second attempt at a merger was with Deutsche Grammophon Gesellschaft (DGG). DGG, owned by Siemens AG, and well known for its classical repertoire, had been the German licensee for Decca from 1935. DGG also owned Polydor Records. Shortly after PPI was founded it had made a formal alliance with DGG to manufacture each other's records, coordinate releases, and refrain from poaching each other's artists or bidding against each other for new talent. PPI and DGG finally merged in 1962.

The alliance with DGG still left PPI without repertoire in Britain or the United States. But in 1951, after Columbia had failed to renew its international distribution agreement with EMI, PPI agreed to distribute Columbia recordings outside the United States. Columbia became PPI's distributor within the US. This agreement ran until 1961 when Columbia set up its own European network. PPI signed a worldwide distribution deal with Mercury Records in 1961. PPI's parent company Philips, through its U.S. affiliate Consolidated Electronics Industries Corp (a.k.a. Conelco), acquired Mercury in 1962.

PPI built or bought factories in smaller countries. In 1962, PPI had a large factory in Baarn and factories in France, Britain, Denmark, Norway, Spain, Italy, Egypt, Nigeria, and Brazil.

PPI played an important role in the introduction of the long-playing vinyl record to Europe. Columbia introduced their LP record in 1948 and Philips presented its first LP at a record retailers' convention in 1949. Philips' commitment to LP technology was an important factor in its 1951–1961 deal with Columbia.[3]

GPG and PolyGram, 1962–1980

In 1962, PPI and DGG formed the Grammophon-Philips Group (GPG) as a joint-venture holding company, with Philips taking a 50% share in DGG and Siemens a 50% share in PPI. In 1971, the UK record labels of Philips, Fontana, Mercury, and Vertigo were amalgamated into a new company called Phonogram Records U.K. In 1972, GPG reorganized all its operations and was renamed The PolyGram Group (in some countries, like Argentina, its name was Phonogram), of which Philips and Siemens each owned 50%. In 1977, both organizations merged operationally, integrating the recording, manufacturing, distribution and marketing into a single organization.

The various record labels within PolyGram continued to operate separately. PolyGram gave its labels, as A&R organizations, great autonomy.

After the merger, PolyGram began to move into the US and UK markets, and did so by a process of both formation and acquisition: Polydor Records established its American operations, Polydor Incorporated in 1969, Mercury Record Productions (US) was acquired in 1972 from sister company North American Philips Corp., and became Phonogram, Inc. MGM Records and Verve (US) were acquired in 1972, RSO (UK) in 1975, a 50% stake in Casablanca (US) in 1977 (with the remaining 50% in 1980), Pickwick in 1978, and Decca (UK) in 1980 (the latter acquisition basically brought PolyGram full circle, see the HDD section above). PolyGram acquired United Distribution Corporation (UDC) in 1973, and changed its name to Phonodisc, Inc., and signed international distribution deals with MCA and 20th Century Records in 1976.

In the late 1950s and early 1960s, Philips had been at work on a new consumer magnetic tape format for music. The Philips Compact Cassette came out in 1963. It was small, played longer than an LP and was robust. In 1965 the cassette accounted for 3% of revenues, growing in 1968 to 8% and in 1970 to 10.6%.

In the late 1960s, and through the 1970s, GPG/PolyGram diversified into film and television production and home video. RSO's successes included Saturday Night Fever and Grease. PolyGram's highly successful marketing during the disco craze included the Casablanca film Thank God It's Friday and its associated soundtrack. During the boom in disco, PolyGram's US market share had gone from 5% to 20%. This can also be attributed to multi-million selling LPs and 45s by ABBA, the Bee Gees, Donna Summer, the Village People, Andy Gibb, Kool and the Gang, and rock band Kiss. For a short while in the late 1970s, it was the world's largest record company.[4]

In 1969 PolyGram established a direct mail-order business in the UK, Britannia Music Club, which ran till 2007.[5]

Reorganization, 1980–1999

Before 1978, with the acquisition of UDC, the distribution organization was too large and PolyGram was losing money. When US operations were running at full capacity, PolyGram expanded aggressively, and would press large quantities of records without knowing the demand. In late 1979, PolyGram was caught off guard by the sudden end of the popularity of disco music, leaving it with an underutilized distribution network, profligate labels, and over optimistic product orders. PolyGram's Casablanca label was infamous for management spending on luxury cars and cocaine. After 1980, PolyGram's losses had spiraled upwards of US$220 million.

Another contributing factor to PolyGram's financial woes was the massive failure of the big budget 1978 musical Sgt. Pepper's Lonely Heart's Club Band. The film starred the Bee Gees and Peter Frampton at the height of their popularity, and featured The Beatles covers by them as well as Aerosmith, Billy Preston, and Earth, Wind & Fire. The film was highly anticipated to surpass the box office success of both the Saturday Night Fever and Grease, mostly due to its popular music stars. The soundtrack LP, based on only advance orders, was released triple platinum. However, the movie was released to poor reviews and died a quick death at the box office. Despite its triple platinum start, the soundtrack LP's sales bombed after the film's release. In turn, record dealers flooded PolyGram with returned LPs. The resulting losses nearly wiped out the profits the company had made on both the Saturday Night Fever and Grease soundtracks. When the disco craze ended in 1979, and record sales for both the Bee Gees and Casablanca's Village People plummeted, the company's fate was sealed. PolyGram also experienced losses with the defection of Casablanca's Donna Summer to newly formed Geffen Records as well as the dropping of Andy Gibb, whose personal problems with cocaine and alcohol began to affect his recording career, from RSO. Summer and the Bee Gees also had legal disputes with their labels which further complicated matters. Summer ended her contract with Polygram, and settled with them, by recording her album She Works Hard For The Money (from which the title track was a huge hit) before moving on to Geffen Records in 1982.

In 1980, PolyGram created PolyGram Pictures in a partnership with Peter Guber. During the late 1980s and early 1990s, PolyGram continued to invest in a diversified film unit with the purchases of individual production companies.

In 1981, Philips executive, Jan Timmer became a member of the Group Management of PolyGram and was appointed President and Chief Executive Officer of newly formed parent company, PolyGram International Ltd. in 1983. He cut the workforce from 13,000 to 7,000, reduced PolyGram's LP and cassette plants from eighteen to five, and decreased the company's dependence on superstars by spreading the repertoire across different genres and nurturing national and regional talent. Also in 1983, PolyGram's U.S. roster of labels by this time included: Polydor, Mercury, London, London/FFRR, Casablanca (until 1986, later to be reincarnated in 1994), RSO, De-Lite, Riva, Threshold (owned by the Moody Blues), Tin Pan Apple (under Polydor Records), and Atlanta Artists (founded by Cameo lead singer Larry Blackmon) all consolidated into PolyGram Records, Inc. By 1985, PolyGram was profitable once more. Total Experience Records (founded by Lonnie Simmons) was a subsidiary label from 1981 to 1984, when it moved its distribution to RCA. Wing Records was reincarnated in 1987 and became a very popular label over the following years, spawning the careers of Tony! Toni! Tone! and former Miss America, Vanessa Williams; the label was discontinued in the mid-1990s. Fontana was revived in the U.S. in 1989, but only for a short while. Today, Fontana Distribution is an independent label distribution unit of Universal Music Group. Vertigo Records still remained a rare U.S. PolyGram label, as most of its music was from Europe.

In 1982, PolyGram purchased 20th Century Fox Records from 20th Century Fox, which had just recently been bought out by oil magnate Marvin Davis, who was not interested in keeping the record company. The assets of the former 20th Century Fox Records were consolidated with the company's Casablanca label.

After an attempted 1983 merger with Warner Elektra Atlantic failed, Philips bought 40% of PolyGram from Siemens, acquiring the remaining 10% in 1987.

The CD, invented by Philips and Sony, helped greatly in boosting the company's sales and market share. PolyGram's strength in classical music helped greatly, as many of the CD's early adopters were classical music lovers. Total US sales of CDs were $1 million in 1983, $334 million in 1990 and $943 million in 2000. Total UK sales were $300,000 in 1983, $51 million in 1990 and $202 million in 2000. The CD increased PolyGram's profit margin from 4-6% in the mid-1980s to 7-9% by the early 1990s. As well, videos were distributed by PolyGram Video.

In 1988, Philips acquired the remaining 50% of PolyGram from long time partner Siemens and later in 1989, floated 16% of PolyGram on the Amsterdam stock exchange, valuing the whole company at $5.6 billion. PolyGram embarked on a new program of acquisitions, including A&M and Island Records in 1989, Swedish company Polar Music which held the rights to the Abba catalogue, Motown in 1993, Def Jam in 1994, and Rodven (Venezuela) in 1995.

In 1990, after acquiring Island Records and A&M Records, Alain Levy (then) executive vice president of PolyGram N.V., re-organized the U.S. operations of PolyGram Record's, Inc. into a new expanded conglomerate entitled PolyGram Group Distribution, Inc. In addition to overseeing the sales, marketing, manufacturing, and distribution of music and video products created by PolyGram, PGD was also responsible for supervising a number of other divisions within PolyGram (U.S.) such as: PolyGram Music Group, PolyGram Video, PolyMedia, PolyGram Special Markets, PolyGram Merchandising, Independent Label Sales (ILS), and New Media & Business Development.

In 1991, Alain Levy was promoted to worldwide president/C.E.O. of PolyGram N.V.

In 1995, PolyGram purchased ITC Entertainment for $156 million.[6][7] In early January 1999, Carlton Communications bought ITC television and film library from PolyGram/Seagram for £91 million.[8] ITV plc continues to release ITC's original output through television repeats, books and DVD releases.

Around the same time, PolyGram was sold to Seagram and merged into Universal Music Group.[9] The name survives via reissue of music under the Polydor Records label as well as a publishing arm of Universal Music Publishing Group. The Japanese branches of the PolyGram labels that were absorbed to form Universal Music Japan were merged into one label named Universal Sigma.

Regional label re-launch in Hong Kong (2013–)

In 2013, Priscilla Chan, who was a major singer of PolyGram in Hong Kong from 1980 to 1990 signed to Universal Music Hong Kong again, with the relaunch of the PolyGram label. A number of memorial concerts themed with the label have also been held in Hong Kong, China, Singapore and Malaysia.

Notable labels

See also



  1. 1 2 Hardy, Phil. "Would You Like to Dance? EMI and WMG". Download! How The Internet Transformed The Record Business. Music Sales Group / Google Books. pp. Chapter 4. Retrieved 15 April 2016.
  2. Geisst, Charles R. "Radio Industry". Encyclopedia of American Business History. Ifobase / Google Books. p. 352. Retrieved 15 April 2016.
  3. Bakker, p.17. "Philips’ commitment to the LP technology was an important factor for Columbia’s willingness to enter the long-term alliance with PPI in 1950. "
  4. Bakker, p.26. "During the disco-boom, Polygram’s US market share had jumped from five to twenty percent. For a few years, it was the world’s largest record company."
  5. Billboard - 25 Dec 1999 - 1 janv. 2000 - Page 90 "In the year ending in June, both companies are said to have had combined sales of $460 million and an operating profit of $50 million. Sales of $480 million are forecast for the year to June 2000. Britannia, launched in 1969 by Poly Gram, has ..."
  6. PolyGram filmed entertainment acquires ITC Entertainment Group. Business Wire January 10, 1995. Retrieved on November 21, 2010.
  7. PolyGram buys Itc for $156m. The Times, Wednesday, January 11, 1995; pg. 25
  8. "Thunderbirds are going, going, gone". BBC News. 1999-01-19. Retrieved 2013-06-22.
  9. Universal Music shake-up. The Times, Friday, January 15, 1999
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