Planet Smoothie

Planet Smoothie
Private (franchise)
Founded 1995
Headquarters Scottsdale, Arizona, United States
Parent Kahala Brands

Planet Smoothie is the third largest American chain of smoothie stores[1] serving smoothies. The company was founded in 1995[2] by Martin Sprock in Atlanta, Georgia, and currently operates more than 100 locations. In November, 2011, Planet Smoothie was acquired by Tasti D-Lite LLC who also operates Tasti D-Lite stores.[3] In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased both Planet Smoothie and Tasti D-Lite in a deal that brings their 128 locations into the portfolio of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery owned by the Serruya family of Canada. Together, the Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona. [4]


In 2007, Planet Smoothie decided to send one person on a trip from Orlando to San Diego to assume the role of Cup Man, the chain’s longstanding brand character.[5]

The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel converted ice cream truck designed to raise awareness of green issues in markets across the country.[6]

Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek.[7] Joel Moss Levinson, of Dayton, Ohio was named the winner. For Joel’s winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel fuel.[8]” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan.[9]

Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in the New York Times,[10] The Jay Leno Show [11] and an Access Hollywood Rising Star.[12]

Going Green

In 2008, Planet Smoothie, who served its smoothies in cups made of recycled polystyrene and offered the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene, currently the only cup material in the marketplace that maintains a smoothie's frozen integrity.[13]


Following the acquisition of the Planet Smoothie brand by Tasti D-Lite, several stores began to convert to a dual brand product mix, offering both smoothies and soft serve.


External links

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