Pibb Xtra

Pibb Xtra / Mr.Pibb
Type Soft drink
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 1972 (as Peppo)
1973 (as Dr. Pibb and Mr. Pibb later that year)
2001 (as Pibb Xtra)
Color Caramel
Flavor Pepper-style carbonated soft drink
Variants Pibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related products Dr Pepper
Dr. Wells
Dr. Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is only sold in the United States, except in areas where Dr Pepper is distributed by the local Coca-Cola bottler.


First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper,[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[4]

In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.[5]

In 2001, a new formula called Pibb Xtra added cinnamon flavor,[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor.


A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[7]


  1. Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
  2. Soda Pop of the Week: Peppo
  3. Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109
  4. Dr Pepper Museum – History of Dr Pepper
  5. "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
  6. Coca-Cola Brand Fact Sheet – Pibb Xtra
  7. "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.
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