Parkwood Entertainment

Parkwood Entertainment
Industry Entertainment
Founded 2007 (2007)
Founder Beyoncé
Headquarters New York City
  • Parkwood Touring LLC
  • Parkwood Topshop Athletic Ltd

Parkwood Entertainment is an American entertainment and management company founded by American singer Beyoncé in 2007. It is located in New York City and its involvements include products for music production, motion pictures and television specials related to Beyoncé. The company's first release was the film Cadillac Records (2008). In October 2014, Beyoncé, with Parkwood Entertainment formed a business collaboration with British based fashion company Topshop, forming Parkwood Topshop Athletic Ltd.


Parkwood Entertainment was founded in 2008 by American singer, actress, producer, and director Beyoncé. The company is named after a street in Houston, Texas where Beyoncé once lived.[1] With headquarters in New York City, the company serves as an umbrella for the entertainer's various brands in music, movies, videos, and fashion. The staff of Parkwood Entertainment have experiences in arts and entertainment, from filmmaking and video production to web and fashion design. In addition to departments in marketing, digital, creative, publicity, fashion design and merchandising, the company houses a state-of-the art editing suite, where Beyoncé works on content for her worldwide tours, music videos and television specials. Parkwood Entertainment's first production was the musical biopic Cadillac Records (2008), in which Beyoncé starred and co-produced.[2] In 2009, she starred in and executive produced the thriller Obsessed. During a private screening held at New York's School of Visual Arts Theatre following the release of her fifth self-titled studio album, Beyoncé briefly discussed about her decision to found Parkwood Entertainment in front of her fans and the press, saying:

"I started my own company when I decided to manage myself. It was important that I didn't go to some big management company, I felt like I wanted to follow the footsteps of Madonna and be a powerhouse and have my own empire, and show other women when you get to this point in your career you don't have to go sign with someone else and share your money and your success—you do it yourself."[3]

In October 2014, Beyoncé with Parkwood Entertainment formed a large collaboration with Topshop, creating the subsidiary Parkwood Topshop Athletic Ltd, to produce an athletic, streetwear brand. The company and collaboration is a 50/50 split, with both parent companies owning half of this new division. Beyoncé commented on the collaboration stating "I could not think of a better partner as I continue to grow the Parkwood business".[4]

In 2015, Parkwood expanded into managing the careers of upcoming artists and signed Chloe x Halle, Sophie Beem and Ingrid.[5][6][7]


Motion pictures

Television specials

Music videos


Business collaborations


  1. "Beyoncé". Music World Entertainment. Retrieved April 7, 2012.
  2. Buchanan, Jason. "Cadillac Records (2008)". AllMovie. AllRovi. Rovi Corporation. Retrieved April 7, 2012.
  3. Gensler, Andy (December 22, 2013). "Beyonce on Self-Management, Following Madonna's Footsteps, Developing Other Artists". Billboard. Prometheus Global Media. Retrieved September 7, 2014.
  4. 1 2 Milligan, Lauren (October 27, 2014). "CONFIRMED: Beyoncé And Topshop Launch Activewear". Vogue. Retrieved October 27, 2014.
  8. "Music World/Columbia Records Releasing Beyonce's I AM...WORLD TOUR, the New Full-Length DVD Concert Film Experience Produced, Directed & Edited by Beyonce for Her Own Parkwood Pictures" (Press release). New York: PR Newswire. November 16, 2010. Retrieved April 7, 2012.
  9. Seidman, Robert (June 28, 2011). "MTV & BET to Simulcast "Beyonce: Year of 4" Special Thursday, June 30 at 7p" (Press release). TV by the Numbers. Retrieved April 14, 2012.
  10. "DVD Credits: Live at Roseland: Elements of 4". Archived from the original on March 5, 2013. Retrieved April 7, 2012.
  13. Constine, Josh (September 29, 2016). "Beyoncé becomes a tech startup investor". TechCrunch. Retrieved September 30, 2016.
This article is issued from Wikipedia - version of the 12/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.