North East Mall

North East Mall

North East Mall back in 1999, in the photo is Montgomery Ward before their demise.
Location Hurst, Texas in Tarrant County, U.S.
Coordinates 32°49′48″N 97°11′59″W / 32.83000°N 97.19972°W / 32.83000; -97.19972Coordinates: 32°49′48″N 97°11′59″W / 32.83000°N 97.19972°W / 32.83000; -97.19972
Address 1101 Melbourne Rd, Hurst, Texas 76053
Opening date March 25, 1971 (March 25, 1971) or
March 25, 1972 (March 25, 1972)
(sources differ)
Developer Homart Development Company
Simon Property Group
Management Melvin Simon and Associates
Owner Simon Property Group
Architect Omniplan
RTKL Associates
No. of stores and services 190+
No. of anchor tenants 28
Total retail floor area 1,749,000 sq ft (162,500 m2)[1]
2,134,000 sq ft (198,300 m2) (with power center)
No. of floors 1

North East Mall (previously as Northeast Mall) is an American premiere super-regional shopping mall located in Hurst, Texas, United States, a suburb in the Dallas/Fort Worth metroplex. The mall is located below highways SH 121, SH 183, and is east of Interstate Highway 820 S. The shopping mall features two units, the main mall and the outside being the Shops at North East Mall both encompassing a total of 2,134,000 square feet (198,000 m2) and featuring over 170+ stores.


1970–1998: Beginnings

The center originated with a Leonard's department store, the Fort Worth-based chain's third location. This store was dedicated July 10, 1970. A single level mall of eighty inline stores was added, which officially opened March 25, 1971 or 1972. This included a Fort Worth-based Stripling's (inaugurated March 18, 1971) and J.C. Penney (which commenced operation November 3, 1971). North East Mall now encompassed 750,000 leasable square feet. Sears and Montgomery Ward stores were added, which opened in August 1978. This expansion also added twenty store spaces and the United Artists Cinema 6.

The NEM logo used from 1976–94

The gross leasable area of the mall now stood at 1,300,000 square feet (120,000 m2), with 106 inline stores. The mall office is located near Sears.[2]

Gap at North East Mall in the Dillard's wing.

Dillard's bought the Leonard's chain in 1974 and re-branded all stores in 1975. In 1986, they reconfigured their existing North East Mall store as a Dillard's Women's. The vacant Stripling & Cox became a Dillard's Men's. In 1977, Fort Worth's Dunlap's had acquired the W.C. Stripling Company (Stripling's). Another local chain, R.E. Cox and Company (Cox's), was bought in 1981. These chains were merged into Stripling & Cox in 1983, the North East Mall store was later shuttered in January 1986. The existing J.C. Penney had been expanded by 83,000 square feet (7,700 m2) in 1996.

1999–2004: Expansion and power center

The photo was taken on February 3, 2013, in the Dick's Sporting Goods court.

In October 1999, a $200 million renovation and expansion of North East Mall succeeded. Plans to open an 385,000 square feet (36,000 m2) Power center adjacent to the Mall known as The Shops at North East Mall came to fruition, it officially opened in October 1999. The Shops at North East Mall opened in October 1999 with store chains including, PetSmart, Just For Feet, Noodle Kidoodle (converted to Zany Brainy in 2000; Zainy Brainy converted to present-day Five Below), Michaels, OfficeMax, Bed, Bath & Beyond, T.J. Maxx, Ulta Beauty, Best Buy (opened later in 2000 after moving from North Richland Hills), Old Navy, and Party City. On May 25, 2000, the very first Nordstrom Rack (36,000 square feet (3,000 m2)) in the state of Texas opened at the power center.[3][4]

At the same time in 1999, Dillard's built a new three-level store, consolidating the two existing locations, which held its grand opening on October 1, 1999[5] as one of its flagship stores.[6] On November 1, 1999, both JCPenney and the first parking structure were both completed.[7] Four parking garages were also constructed as part of the 1998–2001 remodeling. The old Dillard's Women's was partially demolished. A new South Wing was built, containing 28 store spaces. This connected to the new Dillard's and a new Foley's, which was built in part of the old Dillard's spot. The Foley's store was dedicated on October 16, 2001.

The vacant Dillard's Men's, on the west end of the mall, was knocked down and replaced by Nordstrom, which made North East Mall the first mall in Tarrant County to have such an upscale retailer; the store held its official opening on March 22, 2001.

Montgomery Ward had been shuttered in February 2001. There was talk of the store being renovated—and reopened—by upscale chain Lord and Taylor, but that did not come to fruition.[8] Despite the closure of Montgomery Ward, when North East Mall held its official re-dedication on September 15, 2001, the center encompassed 1,749,000 leasable square feet and 168 stores and services. It was then the second-largest enclosed shopping mall in the Dallas–Fort Worth metroplex and the second-largest in Texas, following The Galleria in Houston.

On the north end of the mall, New York City-based Saks Fifth Avenue built a store, taking some previous mall store space. This location opened for business September 16, 2000. The mall and RTKL Associates was nominated on the 2002 Annual SADI Awards in Nominees by Project. The vacant Montgomery Ward building was torn down in 2003 and replaced with the Rave North East Mall 18 megaplex cinema, dedicated on November 4, 2004.

2005–present: New additions

The Saks Fifth Avenue store closed on September 16, 2006,[9] and was quickly retenanted by Dick's Sporting Goods in October 2007, a few months after their closure.

On May 29, 2013, Rave Cinemas was fully acquired by Plano-based Cinemark Theatres, making the Rave Cinemas convert to a Cinemark Theatres, without changing its nameplate, it remains as a brand of Cinemark.

On January 23, 2014, Dallas Morning News reported that new additions were coming to North East Mall, which were expected to open in spring 2014. An urban bar, Bar Louie, is under construction and is planned to be located nearby the Rave Cinemas and Dillard's. Rue 21 is being added to the Dillard's wing nearby Charming Charlie. Lifeway Christian Resources is building a new store near Ulta and Dillard's at the Shops at North East Mall.[10] On January 27, 2014, CBS 11 DFW reported that the construction on State Highway 183 was decreasing the population of the mall, as well the sales.[11]

On June 30, 2014, it was reported by the Fort Worth Business Press that according to Simon, new additions were coming to the mall, with White House Black Market and Gameday Connexion being added. Yogurtland will be added at the Shops at North East Mall between Starbucks and Smoothie Paradise.[12]

In April 2015, Cinemark Theatres announced that the North East Mall 18 had undergone a complete auditorium remodel and that it would offer guests brand new oversized, plush, electric-powered Luxury Lounger recliners with cup holders and footrests.[13]

The Shops at North East Mall

The Shops at North East Mall is a 385,000 square feet (36,000 m2) Power center adjacent to the North East Mall that opened in 2000. In the beginning, the power center once housed Nordstrom Rack (replaced by Barnes & Noble), Zany Brainy (replaced by Five Below in 2001), OfficeMax (replaced by Shoe Pavilion, now occupied by DSW), and Just For Feet (shuttered in 2004; replaced by Famous Footwear in 2005).

The Power center was built as part of the $200 million 1999 renovations, and was completed in October 2000. The power center as of 2016, is anchored by Best Buy, Zumiez, Designer Shoe Warehouse (DSW), Pier 1 Imports, Barnes & Noble, Starbucks, Hallmark Cards, Smoothie King, Old Navy, Bed, Bath & Beyond, Lifeway Christian Stores, T.J. Maxx, Famous Footwear, Five Below, GameStop, Michaels, BJ's Restaurant & Brewhouse, and PetSmart.

Together, with the Shops at North East Mall power center and the North East Mall, the whole Simon-owned property would encompass a total of 2,134,000 square feet (198,000 m2), surpassing the size of NorthPark Center in Dallas.


Current Anchor at The North East Mall

Minor anchors

The Shops at North East Mall

Alumni Anchors

See also


  1. 1 2 3 4 "MALL HALL OF FAME". Retrieved January 18, 2016.
  2. "North East Mall Map". Retrieved October 3, 2012.
  3. "Nordstrom Rack to Open First Stores in the Dallas/Fort Worth Metroplex". PR Newswire. NORDSTROM INC. PR Newswire. 25 February 2000. Retrieved 25 April 2016.
  4. Taylor, Lisa (30 May 1999). "Nordstrom Rack store slated for Hurst mall Off-price outlet is first in Texas for Seattle retailer". Dallas Business Journal. Dallas Business Journal. Dallas Business Journal. Retrieved 25 April 2016.
  5. "Star Telegram: Search Results". Retrieved January 18, 2016.
  6. 1 2 "Dillard's - Tarrant, TX 76053". USA BIZ DIR. USABIZDIR. Retrieved 18 March 2016.
  7. "SIMON PROPERTY GROUP ANNOUNCES THIRD QUARTER RESULTS". SEC. Simon Property Group. Simon Property Group. 7 November 2000. Retrieved 25 April 2016.
  8. "Star Telegram: Search Results". Retrieved January 18, 2016.
  9. "North East Mall's Saks store to close". Dallas Business Journal. Retrieved January 18, 2016.
  10. "New additions coming to North East Mall corridor in Hurst". Dallas News. January 23, 2014. Retrieved January 30, 2014.
  11. "City Campaign Aimed At The "Construction Weary"". CBS DFW. January 27, 2014. Retrieved January 30, 2014.
  12. "North East Mall to gain new retailers". June 30, 2014. Retrieved July 15, 2014.
  13. "Cinemark to Unveil New Recliner Seating and Remodeled Auditoriums in Fort Worth and Hurst Theatres". Business Wire. April 14, 2015. Retrieved 17 May 2015.
  14. "Barnes & Noble to Open New Store at 861 North East Mall Boulevard Hurst, Texas". Retrieved January 18, 2016.
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