Mustard TV

Mustard TV
Launched 24 March 2014
Owned by Archant Community Media Ltd
Audience share Local TV Macro Network:[Note 1]
0.01% (September 2015 (2015-09), BARB)
Headquarters Prospect House, Rouen Road, Norwich, NR1 1RE
Freeview Channel 7
Virgin Media Channel 159

Mustard TV is a local television station based in Norwich, Norfolk. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. A wholly owned subsidiary of regional media group Archant, its managing director is Fiona Ryder, appointed in September 2012.[1]







Mustard TV broadcasts a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery.[5]

The station broadcasts 90 minutes of local news from Mustard TV's Norwich studio every weekday evening. The Mustard Show is a nightly magazine show on local life, comedy, drama, gameshows, culture, arts and human interest stories is one of its flagship programmes, airing at 6.15 pm every evening during the week and hosted by former NCFC football player Darren Eadie and Future Radio presenter Beth Davison.


Mustard TV and its studios are based at Prospect House, Rouen Road in Norwich at Archant's headquarters.


  1. Audience data for Local TV channels across England, Wales & N. Ireland are measured and reported together, as "Local TV Macro Network".
  1. BBC News (24 March 2014). "Norwich local TV Service launches on Freeview". BBC News. Retrieved 24 March 2014.
  2. Ofcom (6 February 2013). "Licensing Local Television – Statement". Ofcom. Retrieved 6 February 2013.
  3. Ofcom (1 March 2013). "Ofcom awards second set of local TV licences". Ofcom.
  5. Parr, Jonathan (14 November 2014). "Is local television working?". Royal Television Society. Retrieved 14 November 2014.
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