Martini & Rossi

Martini & Rossi
Subsidiary
Industry Alcoholic beverages
Founded Turin, Italy (1863)
Headquarters Turin, Italy
Key people
 Alessandro Martini
Luigi Rossi
Teofilo Sola
Products Vermouth and sparkling wine
Parent Bacardi Limited
Website martini.com

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.

History

The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.[1]

Marketing

Since the earliest days of the company, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo. The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and was a minor sponsor of Scuderia Ferrari until 2008. For the 2014 season it is the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.[2]

Noilly Prat is the company's French brand of vermouth.

Brands

Vermouth

Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices).

Sparkling wine

Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand:

See also

Notes and references

  1. ↑ "The Martini Heritage". Martini. Retrieved 2008-02-14.
  2. ↑ http://www.gpupdate.net/en/f1-news/307312/williams-martini-racing-presents-2014-livery/
  3. ↑ "MARTINI Extra Dry". Martini. Retrieved 2008-02-14.
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