Make America Great Again

A "Let's Make America Great Again" pin button from Ronald Reagan's 1980 presidential campaign
Donald Trump wearing a Make America Great Again hat in 2016.

"Make America Great Again" is a campaign slogan used in American politics that originated with the Ronald Reagan campaign of 1980. Donald Trump subsequently applied for and received U.S. Service Mark 85,783,371.


Created in 1979[1] when the United States was suffering from a worsening economy at home marked by stagflation,[2][3] it was first used in Ronald Reagan's 1980 presidential campaign.[4][5] The slogan was also used by former President Bill Clinton in his 1992 presidential campaign, although he later claimed the statement was a racist dog whistle during the 2016 election.[6][7]

Use by Donald Trump

Banner displaying "Vote To Make America Great Again" on a roadside in California shortly after the November 2016 election.

Trump applied to trademark the slogan in November 2012, and it was registered as a service mark as of July 2015.[8][9] Trump used it during his 2016 presidential campaign, particularly by wearing hats bearing the phrase.[10] Following Trump's election, the website of his presidential transition was established at[11]


  1. David Martosko (May 12, 2015). "EXCLUSIVE: Trump trademarked slogan 'Make America Great Again' just DAYS after the 2012 election and says Ted Cruz has agreed not to use it again after Scott Walker booms it TWICE in speech".
  2. "Ronald Reagan's Classic 1980 Campaign Poster Challenges Voters, "Let's Make America Great Again"". Retrieved August 25, 2015.
  3. Matt Taibbi (March 25, 2015). "Donald Trump Claims Authorship of Legendary Reagan Slogan; Has Never Heard of Google". Rolling Stone. Retrieved January 27, 2016.
  4. "Trump: The Last Time America Was Great Was During the Reagan Administration [VIDEO]". Daily Retrieved August 25, 2015.
  5. "Presidential Politics, 20th Century Style: Reagan-Carter". Retrieved August 25, 2015.
  6. Chasmar, Jessica (September 9, 2016). "Bill Clinton vowed to 'make America great again' in 1992, now says slogan is racist". Retrieved September 10, 2016.
  7. Margolin, Emma (September 9, 2016). "Who really first came up with the phrase 'Make America Great Again'?". NBC. Retrieved September 10, 2016.
  8. "U.S. Service Mark 4,773,272". United States Patent and Trademark Office. Retrieved 18 November 2016.
  9. "Donald Trump trademarked "Make America Great Again"". Business Retrieved August 25, 2015.
  10. "Why Donald Trump has given up on the hat". The Washington Post. January 25, 2016. Retrieved January 27, 2016.
  11. Smith, Allan (November 10, 2016). "'Great again': Donald Trump's .gov website is now live". Business Insider. Retrieved November 12, 2016.

External links

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