MTV Pakistan

MTV Pakistan
Launched 23 October 2006
Closed September 2011
Owned by Viacom & Indus
Picture format 4:3 (576i, SDTV)
Country  Pakistan
Broadcast area Pakistan
Sri Lanka
Headquarters Karachi
Sister channel(s) VH1 Pakistan
Other Sister Channels
Website Official Website
Free-To-Air on Paksat 1 at 38.0°E
Free-To-Air on AsiaSat 3S at 105.5°E
Free-To-Air on Measat 3 at 91.5°E

Music Television Pakistan (MTV Pakistan) was the Pakistani subsidiary of MTV, a cable television network owned by Viacom Inc. headquartered in New York City. The Pakistan franchise has been set up in collaboration with Pakistan's first satellite channel media group known as Indus Media Group ("Indus TV"). Indus TV was Pakistan's first private television broadcaster. MTV Pakistan was launched with a vision to bridge global cultural gaps through music and to promote the burgeoning Pakistani music industry. It was moulded to match both local taste & global recognition.

MTV Pakistan combined local and international music & was the only music channel with global & local leveraged programs. The channel had a variety of Pakistani shows such as MTV Basanti, Most Wanted, MTV Select, Bheja Fry, Love Lockdown, Love Stories, Top Ten World Music , MTV Classics, MTV Requested, MTV News, MTV News, MTV VJ Hunt, Groove and Classics. International shows such as MTV Unplugged, MTV Roadies, Stunt Mania.

MTV Pakistan had also been recognized as a television that provides live session of Back to Back Music & Programmed music opportunity for the viewer to listen & dedicate the songs to their loved ones. Programs like Most Wanted, MTV Select, MTV Mast Morning, Requested were well received by Pakistani audiences.

MTV Pakistan also provided upcoming and talented Pakistani artists with an opportunity to get global recognition through MTV.

MTV Pakistan brand was reverted to Indus Music in October 2011 due to the expiration of the franchise agreement with Viacom.


See also

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