Livvi Franc

Livvi Franc

Franc in 2009
Background information
Birth name Olivia Charlotte Waithe
Born (1988-05-31) 31 May 1988
Harrogate, North Yorkshire, United Kingdom
Origin Barbados
Genres Pop, R&B, dance, reggae
Occupation(s) Singer-songwriter
Years active 2007present
Labels Beluga Heights, Warner Bros. Records

Olivia Charlotte Waithe (born 31 May 1988), better known by her stage name Livvi Franc, is a British Barbadian singer-songwriter.

Early life

Franc was born in Harrogate, North Yorkshire,[1] England to an English mother and a Bajan father.[2] Franc's stage name was inspired by her late maternal grandfather, Frank Wilson, she explained to Flavour Magazine that he had "noticed me playing the piano and predicted I was going to be a musician. Sadly he’s no longer here. So, in honour of him, I called myself Livvi Franc; Livvi because it’s my nickname, and Franc because it’s a funkier version of Frank."[3] When Franc was five, the family moved to Barbados, because her parents decided that their daughters, Franc and her elder sister, should experience their Barbadian heritage.[1] They would return to England during the summer holidays.[3] Franc wrote her first song at age eleven and learned the guitar at fifteen and sang in school talent shows and pagaents growing up.[1][4]


Franc's first manager discovered her when a friend of Franc's who babysitted for her gave her one of Franc's cassette tape demos.[1] Franc then went on to record proper demos in studio in Barbados and Miami, where she met her next manager. Soon after, she was in New York meeting label heads and auditioning.[1] She finally signed with Jive Records, after months of negotiations,[2] after singing an Etta James song for them.[3] Prior to signing with Jive, Franc had gone through three years of artist development and attended workshops on it.[2][5] She had attended Queens College in Barbados.[5] Jordin Sparks recorded a song written by Livvi Franc, "Walking On Snow",[6] Franc has also written for Cheryl Cole, Kelly Clarkson, Marié Digby, Michael Jackson, Britney Spears,[3] Rihanna and Cher Lloyd.

Franc's debut single, "Now I'm That Bitch" was released in the summer of 2009. The song topped the US Billboard Hot Dance Club Songs chart and became a top 40 hit in New Zealand and the UK.[7] Another song, "This Is a Raid" appeared on the reboot of Melrose Place.[7] Franc released her second single named "Automatik". Produced by RedOne, the single peaked at #6 on the US Hot Dance Club Songs chart. During the end of 2010, the album was eventually shelved by Jive and so Livvi left Jive Records, however quickly signed to Beluga Heights/Warner Bros., where she is currently finishing her debut album. In a UStream session, Franc said she is delaying working on her own album and instead is focusing on writing for other acts.


Franc has listed Nelly Furtado, Alicia Keys, Alanis Morissette as her influences and System of a Down as one of her favourite bands saying ‘I listen to everything. On my iPod I have Santigold, La Roux, Nelly Furtado, some soca, and some reggae and some country music.’ Her love for such broad and diverse music is said to be reflected in her debut self-titled album. ‘It’s all the different sides of me come together… There are a couple of tracks with a little reggae vibe, some with more of a UK or retro vibe. It’s different and it all falls into place.[3]


Extended plays

Title Album details
Underground Sunshine - Album Sampler
Livvi Franc
  • Released: 2010[9]
  • Label: RCA, Sony
  • Formats: Promo CD


Year Title Peak chart positions
US Dance
2008 "Free" [a]
2009 "Now I'm That Bitch"
(featuring Pitbull)
40 24 114 1
2010 "Automatik" 6
"—" denotes a single that did not chart or was not released.

Other appearances

Year Title Appearance Notes
2009 "Overboard"
(Marié Digby featuring Livvi Franc)
Appears as featured vocalist and co-writer
2012 "Warning Shot"
(MGK featuring Cassie)
Appears as a backing vocalist

Songwriting credits

Year Artist Appearance Title
2008 Michael Jackson Unknown[13]
2009 Cheryl Cole 3 Words "Rain on Me"
Jordin Sparks Battlefield "Walking on Snow"
2011 Britney Spears Femme Fatale "Trouble for Me"
DJ Khaled We the Best Forever "It Ain't Over 'til It's Over"
Jason Derulo Future History "Pick Up the Pieces"
Kelly Clarkson Stronger "The War Is Over"
Cher Lloyd Sticks + Stones "Dub on the Track"
"Love Me for Me"
2012 Melanie Amaro Truly "Don't Fail Me Now"
"Did I Ever"
Gravity 5 How to Rock (Soundtrack) "Hey Now"
Delta Goodrem Child of the Universe "When My Stars Come Out"
Leona Lewis Glassheart "Shake You Up"
2AM Club Moon Tower "Mary"
Ciara "Got Me Good"
"Standing Alone"
"Wash Away"
Christina Aguilera Lotus "Red Hot Kinda Love"
Rihanna Unapologetic "What Now"
Laza Morgan "Gimme Little"
2013 Demi Lovato Demi "Two Pieces"
Jessica Sanchez Me, You & the Music "Don't Come Around"
Ciara Ciara "Read My Lips"
Selena Gomez Stars Dance "Save the Day"
Zendaya Zendaya "Bottle You Up"
Kelly Clarkson Wrapped in Red "4 Carats"
Luminites "Do Something"
2014 Tone Damli Heartkill "Perfect World"
Shakira Shakira "That Way"
Alexa Goddard "So There"
2015 Ciara Jackie "One Woman Army"
Demi Lovato Confident "Old Ways"


Music videos

Year Single Director
2008 "Free" Laurent Briet[14]
2009 "Now I'm That Bitch" Sarah Chatfield[15]
2010 "Automatik" Malcom Jones


  1. 1 2 3 4 5 Lewis, Pete, Livvi Franc: Franc exchange, 'Blues & Soul' Music Magazine, retrieved 2010-01-03
  2. 1 2 3 Livvi Franc Bio, StarShine Magazine, 12 July 2009, archived from the original on 21 September 2009, retrieved 2010-01-03
  3. 1 2 3 4 5 Foster, Leonard (19 October 2009), Livvi Franc: She’s a babe in total control, Flavour Magazine, retrieved 2010-01-03
  4. Limelight Spotlight: Livvi Franc, Neon Limelight, 25 May 2009, retrieved 2010-01-03
  5. 1 2 Springer, Michelle (2009-07-12), "Livving it up!", Nation Newspaper, Nation Publishing Company Limited, archived from the original on 15 July 2009, retrieved 2009-08-16
  6. Let’s Be Franc, Honey Magazine, 16 November 2009, retrieved 2010-01-03
  7. 1 2 "Coffee Shop: with Livvi Franc", Ocean Style Magazine, Blue Wolf Media Inc., retrieved 2010-01-03
  8. "Underground Sunshine Album Sampler". Discogs. Retrieved 2014-02-18.
  9. "Livvi Franc". Discogs. Retrieved 2014-02-18.
  10. "UK Charts > Livvi Franc". Official Charts Company. Archived from the original on 2013-01-18. Retrieved 2010-09-21.
  11. "New Zealand Charts > Livvi Franc". Hung Medien. Retrieved 2010-09-21.
  12. "Billboard chart search: Livvi Franc - "Now I'm That Bitch"" (XML). Retrieved 17 May 2011.
  13. Livvi Franc: She's a babe in total control
  14. Gottlieb, Steven (8 September 2008), SHOT: Livvi Franc - Laurent Briet, director, Video Static, retrieved 2010-01-04
  15. Gottlieb, Steven (26 August 2009), WATCH IT: Livvi Franc f/ Pitbull "Now I'm That Bitch", Video Static, retrieved 2010-01-04
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